ADVERTORIAL HOME CINEMA
ADVERTORIAL HOME CINEMA EPSON LAUNCHES THE EH-DM2 ALL-IN-ONE PROJECTOR AT IFA 2008! Epson, the worldwide leader in the video projector market, launches the new portable EH-DM2 at IFA. It is an easy-to-use widescreen projector providing the whole family with a unique cinema experience. The new projector combines a DVD player (with DivX compatibility, and a surround-sound speaker system. Thanks to its quick start-up, you can play your DVD's in an instant. This stylish home-entertainment centre has an attractive, sleek and contemporary black design. SIMPLE TO USE & FUN Epson's leading know-how offers its customers the latest technologies for better images offering no compromise in picture quality. Stéphanie Lugbull, Product Manager for Home Cinema Video Projectors at Epson Europe, says: “It is very simple to use and fun. The EH-DM2 is a dream come true for family and friends alike, in fact, anyone for looking quality home entertainment.” CLEAR SHARP IMAGES WITH 3LCD TECHNOLOGY The EH-DM2 also delivers a brightness of 1,200 lumens, and incorporates Epson’s innovative 3LCD technology to create clear, sharp images and allow for projection even in bright environments. 3LCD technology offers the best quality and the most user-friendly projectors on the market today. Stéphanie Lugbull explains: “Encompassing Epson’s 3LCD technology, this multi-feature product is perfect for the whole family. It is a highly portable projector that can be taken wherever the owner wishes with its convenient handle and stylish storage case.” The home-cinema experience is enhanced by virtual surround sound provided by two integrated 8-Watt stereo speakers. PORTABLE & VERSATILE The versatile design of the new EH-DM2 portable projector means that it can be connected to a wide variety of digital devices. It can be connected to computers, digital cameras, games consoles and USB keys – offering true multimedia compatibility. Gamers will also love the easy connection between their game console and the EH-DM2, which allows them to enjoy surround-sound gaming on the big screen. 2008 promises to be another strong year for Epson's video projectors, which again promises to "Exceed your vision". In addition to the launch of the EH-DM2, 2008 sees the launch of 19 other new products. One third of the product launches are dedicated to home cinema. In fact, Epson has now been a leader in the video projector market for several years in a row, with a 15.45% market share in Q2, CY08*. Epson's leadership in home cinema projectors is clear, with 27% market share in Q2, CY08*. Epson is a global leader in imaging products, including printers, 3LCD projectors and small- and medium-sized LCDs. With an innovative and creative culture, Epson is dedicated to exceeding the vision and expectations of customers worldwide with products known for their superior quality, functionality, compactness and energy efficiency. * source Futuresource Consulting 2008 EMEA Hall 21 / Stand 103 24 www.ifa-international.org IFA International • Friday, 29 th August 2008
PRODUCT TRENDS TOMTOM GOES LIVE AT IFA! NEW SERVICES OUTLINED AT IFA 2008 PRESS CONFERENCE By Emmanuel Poidevin I n a world premiere, Corinne Vigreux, Managing Director of leading navigation solutions provider TomTom, yesterday presented the company’s new range of products during a press conference at IFA. The connected TomTom GO x40 LIVE products deliver dynamic navigation and route guidance with many great innovations. TOMTOM GO X40 LIVE RANGE The TomTom GO x40 LIVE series features three models: the TomTom GO 940 LIVE, TomTom GO 740 LIVE and TomTom GO 540 LIVE. It comes with an iconic flat design and new, high-quality user-interface with optimised icons for even easier navigation through the device menu. All products come with a wide range of navigation features, including: - IQ Routes 2.0 (based on historical travel time information for every road, specified for every day of the week at five minute intervals). - HD Traffic (when the measured traffic conditions differ from the expected flow rates, the TomTom GO x40 LIVE automatically calculates a better alternative route if one is available) - TomTom Map Share (map improvement technology MAKING YOUR LIFESTYLE DESIGN BECOME A REALITY MORE THAN JUST THE TV… By Richard Barnes driven by users community). Products also feature voice command and control so that users can plan a route or make a phone call by using their vocal command. TOMTOM LIVE SERVICES Stefan Kühn, Vice President of Sales for Central and Eastern Europe presented the new TomTom Live Services. The whole series is plug & play through the built-in (SIM technology ) connectivity, so users can start receiving TomTom’s new Live Services as soon as they switch on their device. Live Services include: Local Search with Google: Tom- Tom enables online Local Search with Google. It turns search results into a destination with the press of a button. This gives users access to unlimited locations. - Superior TomTom High Definition Traffic service for the most accurate and current traffic information on the road. - Expanded Safety Alerts and mobile safety camera reporting and sharing. - Fuel Prices in some countries (not in Germany): dynamic fuel price information guides you to the cheapest fuel stations around. TWO NEW TRAVEL GUIDES LAUNCHED AT IFA TomTom Live Services and TomTom GO x40 LIVE series will be available in Germany, the UK, France, Netherlands and Switzerland from Autumn 2008. The TomTom GO x40 LIVE series has a recommended retail price from 349 euros. A free three months trial period for TomTom Live Services is included. Afterwards, users can easily register for a monthly, flat fee subscription in order to continue receiving all Tom- Tom Live Services. Hall 9 / 311 MERIAN SCOUT NAVIGATOR ANNOUNCES INNOVATIONS AT PRESS CONFERENCE By Emmanuel Poidevin The trend is clear. While a few years ago, in the early days of plasma and LCD TV, many people still placed the TV on the same unit their old TV was on, today, things are changing. It is clear that at IFA 2008, “lifestyle” and “design” are key factors in the choice of a TV, as screen technologies improve across the board. With this trend, people are looking for better ways of utilising the space in their living rooms, and are finally coming around to the realisation that mounting the TV on the wall is, in fact, a good idea. NEW AT IFA! Worldwide leader in the field, Sanus is introducing many exciting new products at IFA, underlining why they are a leading AV mount manufacturer… such as vertical foundations and clever new mounting technologies. But perhaps the most exciting thing is the addition of motorised products, not available on the European market before. Hall 25 / 114 The German electronic publishing house iPUBLISH GmbH has introduced two new models from the mobile travel guide MERIAN Scout Navigator at IFA. Besides the original personal travel assistant (PTA) which innovatively presented travel information in a GPS multimedia travel guide, awarded in several occasions (Rred Dot design winner 2008, zukunftaward 2008, +Xetc ...), customers will from mid September have access to both Compact and Individual versions which differ from the Premium Premium in Hardware, scope of features and pre-installed travel guide content. All three travel companions contain Navteq maps for 41 European countries. In addition to travel guides for Austria and Switzerland, there is also a pre-installed language guide for travel topics in eight different languages, as well as an optional text-to-speech function, with which travel guide entries are automatically read out loud automated. Hall 9 / 308 IFA International • Friday, 29 th August 2008 www.ifa-international.org 25
