Leading brand names in
Leading brand names in the consumer electronics and domestic electrical appliance industries will be exhibiting together in a wide-ranging display on the Berlin Exhibition Grounds at the IFA 2008 (29 August to 3 September). With a range of services that have been specially designed for international trade visitors the IFA 2008 provides the ideal setting for their visit. IFA 2008 TRADE VISITORS’ TOUR Guided tours for international trade visitors Each day from 11 a.m. onwards guided tours on a variety of themes will be available to enable trade visitors and experts to obtain background information about the current trends at the IFA. They will all start from the Trade Visitors’ Recepton. Tours dealing with the following topics have already been planned: • “Home Cinema” (TV and audio) • “Professional Media” (receivers, Media Centre) • “My Media“(photo, imaging, video, MP3, navigation) • “Think Big – large items of equipment” (domestic electrical appliances) • “Luxury Products – small products” (domestic electrical appliances) • “Green Power” (energy-saving appliances) Details about the guided tours for international trade visitors can be accessed on the IFA website at www.ifa-berlin.com. HOME CINEMA PROFESSIONAL MEDIA MY MEDIA Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Grundig 23 11:20 – 11:35 Philips 22 11:40 – 11:55 Metz 21 13:30 – 13:45 Grundig 23 13:50 – 14:05 Philips 22 14.10 – 14:20 Metz 21 Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Toshiba 21 11:20 – 11:35 JVC 5.2 11:40 – 11:55 Panasonic 5.2 13:30 – 13:45 Toshiba 21 13:50 – 14:05 JVC 5.2 14.10 – 14:20 Panasonic 5.2 Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Sony 4.2 11:20 – 11:35 Navigon 9 11:40 – 11:55 Fujitsu-Siemens 13 13:30 – 13:45 Sony 4.2 13:50 – 14:05 Navigon 9 14.10 – 14:20 Fujitsu-Siemens 13 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Grundig 23 10:20 – 10:35 Philips 22 10:40 – 10:55 Metz 21 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Toshiba 21 10:20 – 10:35 JVC 5.2 10:40 – 10:55 Panasonic 5.2 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Sony 4.2 10:20 – 10:35 Navigon 9 10:40 – 10:55 Fujitsu-Siemens 13 THINK BIG LUXURY PRODUCTS GREEN POWER Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Siemens 1.1 11:20 – 11:35 Gorenje 1.1 11:40 – 11:55 Liebherr 2.1 13:30 – 13:45 Siemens 1.1 13:50 – 14:05 Gorenje 1.1 14.10 – 14:20 Liebherr 2.1 Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 De Longhi 3.1 11:20 – 11:35 Nespresso 1.1 11:40 – 11:55 Saeco 4.1 13:30 – 13:45 De Longhi 3.1 13:50 – 14:05 Nespresso 1.1 14.10 – 14:20 Saeco 4.1 Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Electrolux 4.1 11:20 – 11:35 Bosch 3.1 11:40 – 11:55 Gorenje 1.1 13:30 – 13:45 Electrolux 4.1 13:50 – 14:05 Bosch 3.1 14.10 – 14:20 Gorenje 1.1 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Siemens 1.1 10:20 – 10:35 Gorenje 1.1 10:40 – 10:55 Liebherr 2.1 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 De Longhi 3.1 10:20 – 10:35 Nespresso 1.1 10:40 – 10:55 Saeco 4.1 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Electrolux 4.1 10:20 – 10:35 Bosch 3.1 10:40 – 10:55 Gorenje 1.1 DESIGN & LIFESTYLE Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Loewe 6.2 11:20 – 11:35 Sony 4.2 11:40 – 11:55 Siemens 1.1 13:30 – 13:45 Loewe 6.2 13:50 – 14:05 Sony 4.2 14.10 – 14:20 Siemens 1.1 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Loewe 6.2 10:20 – 10:35 Sony 4.2 10:40 – 10:55 Siemens 1.1 No registration is required. If you have any further queries, please feel free to contact: Sinan Arslan Project Manager IFA Tel: +49 (30) 3038-2138, Arslan@messe-berlin.com
TRADE NEWS JENS OBERHEIDE: “EXPECTING MORE THAN THREE BILLION EUROS IN ORDERS AT IFA 2008” By Gary Smith Jens Oberheide, Publisher of trade magazine Media Seller and IFA Senior Counsellor believes that 2008 is a great year for IFA. “The fact is that mixing Brown and White Goods merely reflects the everyday reality that people experience at retail,” he said. “And bringing the reality of the trade situation here to IFA has proved to be a significant success in terms of the amount of orders placed. I expect that the final figure will be more than three billion euros.” There has been another rather less predictable result of the inclusion of Home Appliances: “Consumer electronics are very glamorous, inspirational and sparkling so the Home Appliances people have to work that much harder to get their message and the qualities of their products across,” Oberheide said. “They have to really demonstrate tangible benefits and consequently we are seeing a lot of things like cooking on stands which really adds something to the buzz and atmosphere in the exhibition halls for the public. And I’m happy to say that all our trade visitors are also quite happy about the situation and accept both product categories being here together.” Volker Müller, the CEO of buying group Expert, whose 6,000 member outlets in 15 countries turned over € 9.6 billion in 2007, sees further benefit for individual retailers coming from the digital sector: “It’s clear that as devices become ever more multifunctional that consumers ask more and more questions before buying, which means that dealers have to be better prepared and educated,” he said. “And we are seeing that this is working in favour of individual shops because they have a vested interest in being able to properly inform customers about their potential purchases. A lot of the people who work in chain-stores simply do not have the same level of motivation.” Volker Müller, the CEO of buying group Expert Jens Oberheide, Publisher of trade magazine Media Seller and IFA Senior Counsellor Despite his positive assessment of IFA’s first attempt to include Home Appliances, Oberheide does not see White and Brown Goods as being particularly natural partners: “Brown and White together is a marriage of convenience that was not born of any great affection for each other,” he said. “The two parties have tentatively come closer to each other, and now effectively live under one roof. They are starting to trust each other and the relevant groups, associations, tradesman and consumers are also apparently happy with the relationship.” IFA International • Monday, 1 st September 2008 www.ifa-international.org 33
