I PRODUCT SPOTLIGHT
I PRODUCT SPOTLIGHT ISneak PeekIFA 2020SPECIAL EDITIONA round-up of some of the coolest new products on display at this year’s showDEEP ONE PRESENTS A “WEARABLESUBWOOFER” FOR GAMING, MUSIC AND HOMECINEMAThe “wearable for immersive sound” lets user feel basses similarto the feeling in a night club or concert but silent for other people.Family and neighbours will not be disturbed. Users can dive intotheir entertainment through deep body sound haptics.- Gaming, Music, Movie, VRSHIFT MOBILITYmeets IFA NEXTHall A / CityCube 111KEY SELLINGPOINTSFeel the bass withoutdisturbing neighboursCool DesignGerman manufacturerRESOUND ONE – INDIVIDUALISEDHEARING AIDSReSound ONE is at IFA as an entirely new class ofhearing aids offering a truly individualised hearingexperience and the best sound quality for every user.Just like a fingerprint, each person’s hearing is unique.Yet the most commonly worn hearing aids use astandardised approach modelled on an “average ear”,which can often compromise sound quality. ReSoundONE is a breakthrough that gives each user a solutionindividualised precisely to their own hearing anatomy.IFA GLOBAL PRESSCONFERENCEHall 1.2 / Stand 207KEY SELLING POINTS150 years’ experience ofCopenhagen-based companyIndividualised hearing experienceStreamlined designMEATER: HIGH-TECH MEETS CULINARYAT IFA 2020 SPECIAL EDITIONTogether with the dedicated app, Meater, the smart meatthermometer from Apption Labs, allows users to achievesuperb cooking results every time, completely cable-free.The high-end probe is equipped with a Bluetooth connection,permanently measuring the internal and external temperatureof the meat, guiding the user though the cooking processstep by step through the intuitive Meater App. The appconstantly provides information on the cooking status of themeat, right up to the recommended resting phase, to ensurejuicy results.KEY SELLING POINTSSHIFT MOBILITYmeets IFA NEXTHall A / CityCube 125Makes cooking meat child’splayThe app helps users at allpoints along the wayAvailable in three versions –from entry level to premiumProfiCare BRAND LAUNCHES HIGH-SPECAIR PURIFIERBased in Kempen in North Rhine-Westphalia, ProfiCare is launchingthe Comfort air purifier (PC-LR 3083)for a “pleasant room climate”.The device features a 4-fold filtersystem, ion function and APD sensor,enabling it to clean rooms up to 60sq m without chemical additives.WiFi control means users can easilyoperate the unit via their homewireless system or via the Internetwhen they’re on the go.The app not only gives information onair quality, but users can also controlall functions directly at the swipe of afinger on their smartphone or tablet.The 4-fold filter system is made up ofa washable pre-filter, a HEPA filter, anactivated carbon filter and a catalyticfilter. It also features air pollutiondetection and a switchable ionfunction, for fresh, electrostaticallyneutral air.IFA DIGITALKEY SELLINGPOINTSFour-phase filteringGerman brandingWhisper quiet operation10 IFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020www.ifa-international.org
WHERE© Thomas KellerTO GO INBERLINEstablishing “Schiffbauerdamm Berlin IG”:a win for diversityin central BerlinThe German capital's largest promenade has been createdalong the Spree River, designed by five local restaurateurs.The Schiffbauerdamm in Mitteis a very special place: a livelyriverside street steeped in historyin a beautiful location on the water,bringing together a diversity ofrestaurants. The district has beenknown for its countless offeringssince the golden 1920s - combiningart, culture and gastronomy. Thefamous “Berliner Ensemble” is in theimmediate vicinity, Friedrichstrasseand also the Tränenpalast, MuseumIsland and the government districtare within walking distance.The restaurants, together withthe Waterways and ShippingOffice, supplied the bank with along single balustrade makingupBerlin's longest and largestsummer terrace. Whether youhave restricted travel freedom ornot: Here on Berlin's longest bankterrace on the Spree, in the stylish,cozy pubs, bars and pubs, a shortculinary journey through diverseEurope is now always possible -with the prescribed distance to besafe and healthy upon return to yourhomelandS-Bahn and U-Bahn:FriedrichstrasseSchiffbauerdamm Berlin IG is anassociation founded in order toallow this distinctive neighbourhoodshine again in its old splendour,with the Spree embankmentpromenade on Schiffbauerdamm.The gastronomy represented bythese five restaurants representsthe international variety for whichBerlin is renowned: the classicItalian restaurant "Vaporetto", theCologne institution "PermanentRepresentation", the capital pub"Berliner Republik", The Irishoriginal “Murphy’s Irish Pub", the“Brechts Steakhaus” for meat lovers,the cosy “Vincent" piano bar, thecharming "Bar a Vin" wine bar andthe traditional French “GanymedBrasserie”.Schiffbauerdamm by Gustav Kalhammer (1911) - courtesy of Metropolitan MuseumIIFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020 11
