BROUGHT TO YOU BY NEWS
BROUGHT TO YOU BY NEWS GPC POWER BRIEFINGS INTRODUCE THE WORLD’S MEDIA TO WHAT’S HOT IN 2019 A series of power briefings at the IFA Global Press Conference (GPC) in Andalusia, Spain, enabled journalists to get a first sneak peek at some of the key innovations that will be officially presented at IFA 2019. Following are some of the highlights: PHILIPS It was the first time for journalists to meet new Market Leader Philips Personal Health DACH, Marlies Gebetsberger, who outlined how her company is innovating in the field of data-driven insights into health. Philips is at the forefront with its vast expertise in connectivity, big data and Artificial Intelligence, and leveraged the IFA GPC to announce Philips Sonicar Teledentistry Solutions. Philips Sonicare Teledentistry service provides patients with remote dental consultation from licensed dentists within 24 hours. Hall 22 Stand 201 HAIER The IFA 2019 Global Press Conference was the first official press event attended by Haier Europe CEO, Yannick Fierling, after the recent acquisition of the Candy Hoover Group. During his presentation, Mr Fierling highlighted Haier’s intent to serve a wide range of consumer targets thanks to its multi-brand strategy. Currently ranked fifth in Western Europe in terms of combined revenues, Haier aims to become one of the top three Groups within year 2022. Hall 3.1 Stand 102 TCL Chinese brand TCL outlined its ambitions to become a major player in Europe, across the categories of TV, audio and air-conditioning over the next three years. Marek Maciejewski, Product Development Director, TCL Europe, said that the business is aiming for a top three position in Europe by 2020, and top three positions for audio and air-conditioning by 2022. He added that the company is moving into more countries, starting with the Netherlands in May, which will be followed by Portugal, the Republic of Ireland, Switzerland, Austria and countries in the Balkan region. Hall 21 Stand 102 HISENSE GORENJE (DACH) Julian Lietzau, Marketing Director, Hisense Gorenje (DACH), announced that the company’s sponsorship of the Euro 2020 championship will feature both Hisense and Gorenje brands. Mr Lietzau says the Euro 2020 sponsorship will run across the company’s TV, refrigerators, freezers, washing machines, smart phones, tablets, air conditioning and SDA product categories. He added that the sponsorship also includes the brand logos on the score boards at all matches and Hisense will be the exclusive supplier of display technology in stadia throughout the tournament. Hall 6.2 Stand 201 14
BROUGHT TO YOU BY NEWS GPC 2019 WHAT THE ATTENDEES SAID… The 2019 IFA Global Press Conference again saw over 300 media representatives from around the globe gathered together – this time in Andalusia, Spain. We asked some of them what they thought about the event… What’s really unique about the IFA Global Press Conference is it is the one international space where you meet people from all over the world – not only from the companies – which are all global companies – but also perspectives from all over the world – from journalists and people looking at the technology on a daily basis, and that’s something you don’t get anywhere else. John Quain, Digital Trends, Tom’s Guide – USA I can see many journalists from different countries, and we exchange views, so I can make sure I understand the industry well. By having this kind of GPC event, it creates a kind of community or family atmosphere, leading up to IFA in September. IFA is the real event for Christmas sales enabling us to see what is sold in the market. I think it is becoming more international. Since I first joined this event eleven or twelve years ago, it has been becoming increasingly international. There is nothing else like the IFA Global Press Conference in the world. For journalists, it is a good event. And because over 300 journalists are here, more manufacturers should come to the conference. Particularly from Japan, it would be good to see more participants. Many of them don’t understand why they should be here, but it is important for PR people to join. Waichi Sekiguchi – senior staff writer, NIKKEI Asian Review - Japan In 20 years of reporting on consumer electronics and appliances, there is nothing like the IFA Global Press Conference. For journalists - there is an exclusive opportunity to network with other media outlets and obtain exclusive insights from global company executives and data providers to understand the heartbeat of the industry. For suppliers - it offers unrivalled access to the most comprehensive cross section of the world’s specialist media outlets who are in one place for one reason - to broadcast and distribute the latest announcements for their highly targeted audience. James Wells – Editorial Director, Appliance Retailer – Australia www.ifa-international.org IFA International • Monday 2 September 2019 15
