CONSUMER LIFESTYLE SMART
CONSUMER LIFESTYLE SMART LIVING, SIMPLY EXCITING SNEAK MIELE ANNOUNCES NEW GENERATION OF APPLIANCES AT IFA users to add extra pieces of laundry while the machine is already in operation. The current washing machine ranges, W1 and T1, are introducing new aesthetic features — lotus white, obsidian black, aluminium silver colours on the hood, an illuminated drum, and a highquality chrome exterior ring. eQ-3 is a leading innovation and technology company for home control and consumer electronics. With more than 200 different types of products, eQ-3 claims to provide the largest product portfolio in the industry and has more than 25 million wireless devices in more than one million households. We asked Jonas Deicke, the company’s head of communications and marketing, to tell us more about their smart home brand Homematic. Homematic is one of the only “whole home” solutions in smart home. You might hear of many companies that are doing “single use case” solutions, for example just for lighting. Our philosophy is to offer components for each and every sector of the smart home. We are starting in heating, with a radiator thermostat that replaces your existing unit. Then there are wall thermostats, window open detection and so on. There are also under-floor heating components, as well as products for lighting. These start with the single switch socket that you can just put in your power outlet, but we also have integrated solutions for 230 volts, where you can put your branded switch on top. The portfolio is not only wide, it is also deep. We also cover shading, with roller blinds and so on, security aspects, with alarm solutions, water detection, smoke detection and so on. We cover all aspects of an automated home. What are your key differentiating factors? Our solution is completely anonymous. We don’t collect any data from our users. You even don’t have to log in with your email address, and we don’t know where you are. This is not the case for most smart home solutions. And we cover solutions from plug & play right up to those for installers At this year’s Innovations Media Briefing in Berlin, Miele tracked its illustrious past and announced innovations for the coming season. Bernhard Hörsch, Director of Sales at Miele, introduced t h e c o m p a ny ’ s l a t e s t developments in the kitchen, in washing, drying, and in trade practices. Looking back on 120 years of tradition, with attractive performance and good value for money, highlights of the past few years include the Blizzard, the first bagless vacuum by Miele, the Dialog Cooker with electromagnetic waves, and the mobilec o n t r o l l e d A u t o D o s dishwasher featuring an integrated PowerDisk. In the kitchen, Miele presented its new Generation 7000 series. FoodView technology sends HD images from inside the oven to the smartphone thanks to a heat-resistant c a m e r a . Ta s t e C o n t r o l r e g u l a t e s t e m p e ra t u r e and moisture remotely via smartphone, keeping dishes warm, while the MotionReact feature predicts the next step of the cooking process and reacts to users it senses approaching. Miele’s relaunch of its washing machine and dryer range is its biggest ever of this product group. QuickPowerWash speeds up the wash, reducing it to up to 49 minutes, ideal for family households. The EcoSpeed feature on dryers boasts A+++ energy efficiency while drying 8kg of laundry in 2:35 hours — an advantage of 20 minutes. AddLoad allows One exclusive and noteworthy element of this is Miele’s conscious decision to make these available only at brickand-mortar retailers. Miele attributes this loyalty to longstanding collaborations with these retailers, of which 64% have disappeared in Germany between 1992 and 2019. 30% of Q1 2019 revenue in the sector was made online. Miele has been a market leader of the past 10 years through its added-value partner concept; a selective distribution system, new partner ranges, fair conditions, and on-brand, adequate presentation at the POS Hall 2.1 Stand 101 Hall 25 Stand 341 30
NSME IFESE PEEK Philips SHB2515 true wireless produkt PHILIPS ANNOUNCES EARBUDS WITH INTEGRATED POWER BANK With TP Vision – renowned for “running” the Philips TV brand, recently taking over the marketing and manufacturing of Philips audio products, the company has announced some highly innovative products for Q4 2019. Matthias Wietstock, Marketing Director for Germany, Austria, and Switzerland, introduced the latest products at the Innovations Media Briefing in Berlin. “At the moment, we’re concentrating on headphones, especially wireless, as that’s where we see the biggest opportunities to raise average market prices,” said Wietstock. “Our new Philips True Wireless SHB2515 earbuds come with an integrated power bank in the storage case, which can also charge a smartphone for maximum convenience.” For more audiovisual products, the Soundbar HTL3325 is a perfect addition to the Performance TV series, with its three-sided Ambilight. 2019 has seen a fall in TV prices by 9%, while the OLED market grew 127% in 2018 and represents 80% of the 65” segment in the premium TV segment. Philips supports all main HDR formats with its 6000 series. The two-chip solution enables a sharper picture. OLED TVs in 2019 will come ready-equipped with the third generation of the P5 processor, w h i c h enhances the o v e ra l l i m a g e quality in source perfection, sharpness, colour, contrast, and motion. P h i l i p s ’ 2 0 1 8 s o u n d s y s t e m collaboration with Bowers & Wilkins is showcased this year in the OLED 8 series. T h e y will be Google and Alexa compatible and Dolby Vision and Dolby Atmos among other high-end attributes Hall 22 Stand 101 BEURER CELEBRATES CENTENARY @ IFA Maremed MK500: marine climate for at home Hall 26 Stand 105 Hall 4.1 Stand 212 Celebrating its 100 th anniversary this year, Beurer’s wide range of wellness products serve the intersection of health and innovation. The focus at this year’s Innovation Media Briefing was first on the Maremed humidifier, which is not only for general use, but also for relief from asthma. According to Beurer Managing Director Georg Walkenbach, consumer interest in products like these is predicted to rise as there are 300m asthma sufferers worldwide, one tenth of whom are located in the EU. Moreover many patients are seeking alternative treatments to medication. Maremed is manually filled with water and sea salt. Using patented technology, its filter purifies the air and a UVC lamp purifies the outgoing humidified air. Maremed eliminates 99% of bacteria and viruses, and can also be used preventatively against common allergies such as hay fever. According to Walkenbach, “We can now bring the sea breeze into your home. It’s not just a humidifier, it’s a humidifier based on salt water. The secret behind this new device is that the air is pumped through the water, picking up the humidity as it goes along, as well as the salt. ” The virtual postural trainer 8sense was also introduced. Sedentary occupations are a known threat to posture and general health, yet most users need personalised guidance. The 8sense device is clipped onto clothing at the nape of the neck, providing real-time posture feedback through vibrations. Its algorithms recognise and analyse daily movements and habits, while data is gathered on the accompanying, Bluetoothconnected app www.ifa-international.org IFA International • Monday 2 September 2019 31
