I SPECIAL FEATURE I
I SPECIAL FEATURE I NOMADIC LIFESTYLE I Cordless accessories and gaming hardware among GfK’s key sweet spots for IFA 2022 In the following pages we dive into the world of "nomadic lifestyle", highlighting some key innovations on show in IFA's product segments Audio, Computing & Gaming, Imaging, Fitness & Digital Health and IFA Communication. Get started with some exclusive data from the PC hardware and gaming sectors by GfK. CAN GAMING ACCESSORIES REGAIN MOMENTUM AFTER THE LAST TWO YEARS? The last two years have seen record sales of gaming products and accessories, facilitated by the impact of Covid-19 with people staying at home and looking for entertainment. However, gaming accessories could not perform at the same levels in 2022, with gaming mice and gaming keyboards declining by 6% and minus 5% respectively. That said, cordless devices had a successful first half of 2022, with sales of cordless keyboards and mice increasing by 48% and 14% respectively. These segments are still relatively niche, with revenue not reaching the same level as corded counterparts. However, due to being easy to use and handle, the cordless segment is expected to grow further and bring a positive stimulus to the gaming accessories market. GAMING HARDWARE: MOBILE PC AND MONITOR The gaming hardware segment, made up of products such as mobile PCs and monitors, continued to outperform the category average in the first half year of 2022. Gaming laptops achieved 3% growth in this period, while non-gaming mobile PCs declined by 7% in revenue in the first half of 2022 compared to the previous year. This is mostly due to the higher price point of the gaming segment as a premium product, with an average selling price of gaming laptops being 1.4 times higher than the category average. The total sales of monitors decreased slightly by 4%, but models with a refresh rate of 144 hertz and higher grew by 4% KEY FIGURES +48% Increase of cordless keybord sales in the first half of 2022 1.4 Selling price of gaming laptops 1.4 times higher than category average +4% Increase in total sales for Monitors with refresh rate of 144 hertz and higher 20 IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 news.ifa-berlin.com
I NOMADIC LIFESTYLE I SPECIAL FEATURE I Jackery lights up its best and fastest solar generator to date ADVERTORIAL Doro watch, a multifunctional companion for activity, comfort and peace of mind The Doro Watch is the perfect companion for seniors who want to stay active and still feel safe - with an attractive design and an appealing choice of colours. With bold brightness and high contrast, the large display (3.2 cm) is particularly easy to read. A top button lets users access the main menu and discover various functions such as time, notifications and tracking your own activity. For the particularly active, goals can be set and an overview of progress can be viewed in the Doro health and activity app for smartphones. Pair the device with a Doro smartphone to use the special emergency call button ADVERTORIAL Hall 4.2 / Stand 306 KEY SELLING POINTS Easy to use with large icons and easy navigation Easy to read with a bright and high-contrast display Exceptional battery life of up to a week Jackery is presenting its all-new Solar Generator 1000 Pro which features several innovative upgrades from their highly popular Solar Generator 1000. These include state-of-theart clean energy capture and charging rates, all-round safety, and power on the go, to name but a few. In addition, the Pro edition enables users to enjoy endless green power wherever they go – by offering the fastest-yet solar and wall recharging. The generator's solar panels capture solar energy from the sun which is transferred and stored in a portable power station. You can then use this to power various electrical devices – from instruments to portable refrigerators, drones, and cameras. It's the Californian company's most advanced and cost-effective green energy product, featuring a 1,002 Watt-hour capacity. It can be fully charged with four SolarSaga 200W solar panels in under 1.8 hours. More information about this innovative product, which was officially unveiled on August 31, can be found at Booth 111, Hall 3.2. The company, which has sold more than 2 million units worldwide since 2018 and has a global footprint from the US to Europe, Japan, and China, plans to expand into more than 100 countries and territories over the next three years. Having successfully filed 254 patents globally for portable power stations and solar generators to date, they are already well on their way to achieving their ambitious objective - to inspire active outdoor lifestyles by providing the leading solar power solutions for RVers, campers, and all kinds of adventurers, while building toward a sustainable future for the world Hall 3.2 / Stand 111 The Doro Tablet, ideal for seniors The practical and user-friendly Doro Tablet helps seniors easily complete their daily online tasks from online banking to purchasing tickets. Its extra-bright, high-contrast display makes viewing photos, surfing websites or using social media easy, even in the brightest conditions. The tablet's four speakers ensure a high sound quality when listening to music, streaming movies or making video calls to family and friends. In addition, its intuitive, action-based interface with large icons and text, also makes navigating the tablet effortlessly simple Hall 4.2 / Stand 306 KEY SELLING POINTS Easy operations with an intuitive user interface and large icons An extra strong backlit and high-performance display Four speakers for even better sound IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 21
