IFAINT22_D1_Online

DAY 1 

FRIDAY 2 ND SEPTEMBER 2022 

HALL 3.1 

STAND 101 

HALL 25 

STAND 101 

HALL 8.2 

STAND 101 

IFA 2022 

OPENING 

THE GATES 

ON INNOVATION 

THE INDUSTRY IS BACK IN BERLIN 

AND READY TO TAKE OFF 

NEWS 

#07 

BOSCH PRESENTS 

FULL PRODUCT 

RANGE 

SPECIAL FEATURE 

#18 

EXCLUSIVE 

INTERVIEW 

CRISTIANO AMON 

President & Chief Executive 

Officer of Qualcomm 

Incorporated 

ASUS 

PRESENTS 

A FOLDABLE 

FUTURE 

#25

Morning 

Briefing 

By David Ruetz, Head of IFA 

A warm welcome to IFA 2022. 

Over 1,100 exhibitors. Over 45 

countries. Over 150,000 sqm of floor 

space occupied across our show 

grounds. These are just some of the 

encouraging statistics we were able 

to communicate at our IFA 2022 

Opening Press Conference. We are 

We're back 

at the right time 

very proud of the entire #IFA2022 

team and everyone who has worked 

so hard to help make this all happen. 

Given the circumstances of the past 

two years, I think that it is safe to say 

we are back stronger than ever, with 

a diverse and dynamic programme of 

events. 

This year we have lined up a series 

of thought-provoking keynote 

speeches, delivered by prominent 

international decision-makers from 

the fields of consumer electronics, 

home appliances and related 

industries. Starting at 10am in Hall 

23, Cristiano Amon, president and 

CEO of Qualcomm, will be giving 

this year’s opening keynote speech 

on how new experiences are coming 

to virtually every connected device, 

from PCs to extended reality devices 

and cars. 

For those of you like me who are keen 

to know what the future holds, the 

IFA NEXT area in Hall 20 is the place. 

Here, research institutes, start-ups, 

associations and other experts from 

industry and science will be taking 

to the stage over the coming days 

to try and answer this question and 

present some of the latest disrupting 

technologies. 

Also high on this morning's agenda 

is SHIFT Mobility who will be 

welcoming visitors at 9:30am, to learn 

about the most promising visions, 

future trends and breakthroughs in 

the field of mobility. This novel global 

platform brings together critical 

minds, cutting-edge scientists, 

game-changers, inventors, C-level 

company representatives and startups 

from across the industry. 

Whether you are looking for 

inspiration or simply want to take a 

break, why not visit the Berlin Photo 

Week which has pulled together a 

complete programme, combining 

contemporary and traditional 

photography, from young talents to 

seasoned MAGNUM photographers. 

In the afternoon, don't miss our panel 

on Gender Equality starting at 3pm in 

Messe Berlin's Marshall House, after 

which the audience will be invited 

to join the debate, pose questions 

and present their own ideas in order 

to promote gender equality and 

diversity. 

After three years of high-speed 

digital transformation that has 

changed how we work, live and play, 

the world’s leading tech brands have 

returned to Berlin to showcase their 

latest technologies and take on the 

challenges of tomorrow. I believe 

this year's show is taking place at 

a crucial moment in time, because it 

is more important than ever for the 

industry to come together face-toface 

and reconnect. So it is with great 

pleasure that I say "Ready, Steady, 

Show". 

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IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 3

I PROGRAMME I 

2 SEPTEMBER 2022 

10:30 Increase your reach and sales – How consumer 

electronic brands grow strategically on Amazon 

Henry Krause 

Head of Sales, MOVESELL GmbH 

10:45 Global Market Access – a challenge for manufacturers 

and importers 

Michael Wenzel 

Global Category Manager, VDE Institute 

11:00 Status quo mobile and fiber optic expansion in Germany 

Sven Butler, Deputy Head, Gigabitbüro des Bundes 

11:15 The future of payments 

Mara Vendramin, CEO, My-Money 

11:30 How to be fast in a sluggish industry? 

Moritz Schüller, CEO, BEEZER Technologies GmbH 

11:45 Consumer Hardware: our learnings on the way from 

idea to mass production 

Wachtang Budagaschwili, 

CEO, Heatle (Brandbrandnew UG) 

12:00 The evolution of video games through new immersive 

technologies 

Moderator: 

Thierry Baujard, Co-Founder, SpielFabrique UG 

Speakers: 

Benjamin Hesse, CEO, Feelbelt 

Sven Häberlein, CEO, Trotzkind 

Max Sacker, Creative Director, Anotherworld VR 

Adrien Vives, Commercial Director, Actronika 

13:00 The Metaverse – Reality vs Hype 

Ian Khan, Chief Futurist & Author of Metaverse for Dummies, 

Futuracy 

13:15 Road to the Metaverse 

Tino Krause, Regional Director Central Europe, Meta 

13:30 Shifting the Consumer Electronics Industry with clean 

endless energy for everyday products 

Giovanni Fili, Founder & CEO, Exeger 

13:45 Communicating machines are our future! 

Dr. Corinna Sinzig, Director Venture Development, 

Next Big Thing AG 

IFA NEXT Innovation Engine (Hall 20) 

Programme subject to change. 

Please verify on day of event. 

STARTUP DAYS 

What’s currently hot? 

Explosive Topics & Trends 

14:30 Startup-Krise? 

Wie ist die Lage im (deutschen) Ökosystem? 

Jannis Gilde 

Project Manager Research, 

Bundesverband Deutsche Startups e.V. 

15:05 Startup Stories: 

Qonto Hypergrowth: How to keep innovating while scaling 

Torben Rabe 

Country Director of Qonto Germany, Qonto 

15:25 Nature-Backed Crypto Currencies: 

The Future of a Regenerative Economy 

Niklas Terrahe, Co-Founder, Ivy 

15:45 Startup Pitches: Explosiv Trends 

Jannis Gilde 

Project Manager Research, 


15:45 How NFTs are used to finance real-world assets 

Romina Bungert, CFO, Centrifuge Network Foundation 


17:10 Announcement winner of the day 

Today's Press events 

Time Exhibitor Venue 

9:45 - 12:00 IFA Opening Tour North Entrance, Hall 19 

10:00 - 11:00 Keynote: Qualcomm Hall 23 

11:00 - 15:00 Schneider Electric Hall 5.2a, Booth 123 

11:00 - 12:00 EK Hall 3.1, Booth 104 

13:00 - 13:45 Beurer Hall 4.1, Booth 212 

14:00 - 15:00 Keynote: Arcelik Hall 23 

14:00 - 15:00 Taiwan Excellence Hall 25, Booth 102 

15:00 - 15:45 Alibaba.com Hall 22, Booth 108 

17:00 - 18:00 Keynote: Honor Hall 23 

4 IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 

news.ifa-berlin.com


I NEWS I 

IFA 2022: Welcoming back 

the world of consumer and 

home electronics 

The IFA opening press conference hails the 

return of personal interaction, collaboration 

and co-innovation 

The tone of the IFA opening press conference on Wednesday was positive 

and optimistic, with a sense of joy and gratitude that the event could finally 

take place again in person, after the disruption caused by the pandemic. 

"This trade fair serves a fundamental human need 

for first-hand experiences," said Martin Ecknig, 

CEO, Messe Berlin, addressing the packed 

conference area. "We are here to reconnect, to 

interact, to collaborate and to co-innovate. We 

will define the future of technology. What you see 

at IFA 2022 will shape our world for the time after 

the pandemic," he added, before highlighting 

some other key moments in the event's history 

- Albert Einstein speaking here in 1930 and the 

IFA debuts of colour TVs and digital music in the 

1960s and 1990s respectively. 

Opening the event, Dr Sara Warneke, MD, gfu, 

demonstrated how the last two years have seen 

a "pandemic-related boom accompanied by 

exceptional growth." She continued: "Consumers 

were more oriented towards their homes, with 

'stay at home' being the catchphrase. For our 

industry, comparing 2019 with 2021 we see 

a growth of 17%. Entertainment, the technical 

possibilities of working and learning at home, 

as well as devices for cooking and baking were 

particularly highly in demand." 

Dr Warneke advised that, while this growth phase 

was over and global markets are normalising 

or decelerating across all industries, there are 

signs that household appliance sales have the 

potential for continued growth as consumers 

look for products with increased energy 

efficiency, longevity and smart connectivity in 

response to rising energy costs and growing 

eco-consciousness. 

The come-back of the world's leading fair for 

consumer and home electronics offers another 

essential growth impulse: "IFA - the world's 

most important trade show for consumer and 

home electronics - will make its contribution to 

a successful year-end spurt," she concluded, 

adding that the FIFA World Cup taking place in 

the winter would be likely to further boost TV 

and home entertainment sales for the year-end 

season. 

Both Dr Warneke and Martin Ecknig referred to 

the issues facing the global industry - the Ukraine 

conflict, supply-chain issues, rising inflation and 

continuing pandemic-related travel restrictions 

- and how these are affecting consumer 

confidence. As a result, de-globalisation joins 

sustainability as a prominent and urgent topic 

of conversation at IFA 2022. On the perennial 

subject of the Smart Home, Dr Warneke added: 

"Energy saving is a very important issue that will 

accompany us during the winter and into the 

future, so the adoption of Smart Home should 

finally be accelerated" 


news.ifa-berlin.com

I NEWS I 

Bosch presents full 

product range at its 

IFA press conference 

The latest Bosch innovations, from home security to kitchen 

and household appliances, are on display under one roof for 

the first time at IFA 2022. 

Bosch used its bustling IFA press 

conference to introduce the latest 

technologies from its wide portfolio 

of product categories, which will 

be promoted in the framework of its 

dynamic new #LikeABosch campaign 

at IFA 2022. The humorous campaign 

was created in collaboration with Die 

Fantastischen Vier, a famous German 

hip-hop group which will also be 

appearing at the Bosch stand today at 

13:00. 

Harald Friedrich, MD, Robert 

Bosch Hausgeräte GmbH, used his 

presentation to take the audience on a 

dawn-to-dusk tour of the smart home 

as seen by Bosch, starting off with 

the Door/Window Contact II and II 

Plus, promising energy efficiency and 

security in one. 

Attendees were then transported to the 

breakfast table where the Unlimited 7 

ProHygienic Aqua is there to clean the 

"kitchen battleground," Mr Friedrich 

said. Combining mopping and 

vacuuming, the product removes dust 

and stains in a time-saving manner. 

Another innovation highlighted during 

the presentation, Cookit from Bosch 

prepares simple and fresh food for 

lunch with the choice of three cooking 

modes including guided, automatic, 

and manual. Recipes can be shared 

with the Home Connect app, while the 

new integrated Series 6 dishwasher is 

on hand to clean up. 

Aiming to make 'afternoon laundry' 

more time- and energy-efficient, 

the new Bosch premium washing 

machines in Series 8 not only belong 

to the highest energy efficiency class 

A, but even undercut its requirement 

by an additional 20%. This is made 

possible, in part, by highly efficient 

water management thanks to the latest 

i-DOS automatic dosing system which 

automatically ensures perfect dosing 

for each wash cycle, protecting both 

fabrics and skin. Meanwhile the new 

Series 8 heat pump dryer in EEC A+++ 

is another 10% more efficient than the 

best EEC A+++2. 

In the evening, the new Radiator 

Thermostats II is on hand to heat 

each room with energy efficiency and 

exactly as needed 

Hall 1.1 / Stand 101 

Siemens wows with 

stunning new brand 

identity at IFA 2022 

Michael Mehnert, managing director of Siemens Home 

Appliances since April this year, used the company's IFA press 

conference on Wednesday to present Siemens' stunning 

new brand identity and exciting IFA product innovations to a 

packed audience. 

The company's latest smart appliances 

cater to what consumers value 

most in the kitchen and at home, 

according to two surveys by the 

German Zukunftsinstitut. Siemens 

commissioned the research to learn 

more about how consumers' desires 

have changed during the pandemic. 

During his presentation, Mr Mehnert 

said it revealed a "new way of living" 

which serves as the inspiration behind 

the brand's latest technologies. 

"What is typical for new living on the 

one hand is the meaning of our home," 

he told the conference. "The home is 

more important than ever before and 

this is directly related to the time we 

have spent there over the past two 

years. We as a brand are pleased by 

that because if people appreciate their 

home more, they are also willing to 

invest more in high quality, beautiful 

and sustainable products." 

Further insights reveal that consumers 

expect progress to encompass health 

and well-being compared to the 

previous idea of having "more, faster". 

The findings led to the conception 

of the new EQ900 fully automatic 

espresso machine where everything 

from temperature to quantity can be 

adjusted manually, to enable a unique 

user experience and coffee enjoyment. 

It also inspired smart kitchen 

appliances that communicate with one 

another and can be controlled via the 

new Smart Kitchen Dock. 

Mr Mehnert introduced the iQ700 Duo 

for laundry as "our highlight this year" 

washing up to 65% faster and drying 

up to 35% faster, with Mini Load and 

smartFinish features. Meanwhile the 

iQ700 oven uses AI to achieve results 

according to individual tastes. 



ADVERTORIAL 

I NEWS I 

Taiwan Excellence 

is back at IFA 2022 

As a worldwide leader in AI and IoT, Taiwan is back strong at 

IFA 2022, with 14 cutting edge innovators exhibiting under the 

roof of the Taiwan Excellence pavilion 

Organised by the Taiwan External Trade 

Development Council (TAITRA), the Taiwan 

Excellence pavilion allows trade visitors to 

discover some of the most exciting innovations 

from "Asia's Silicon Valley". 

Here are some of the most innovative products on show at the 

Taiwan Excellence stand, which should feature on every trade 

visitor's IFA 2022 "bucket list". More details will be presented in 

today's Taiwan Excellence press conference, starting at 2 p.m. 

Hall 25 / Stand 102 

ACERPURE, EVERY 

MOMENT SIMPLY PURE 

Acerpure's 2-in-1 Air Circulator and Purifier AC551-50W 

ensures indoor air is clean and healthy. It effectively 

eliminates 99.99% of bacteria and shows 99% efficiency 

against coronavirus and influenza A virus activity. Its Air 

Quality & Gas Sensor regulates the purifier 

speed automatically, and real-time air 

quality data are shown on its LCD 

display. The device is supported by a 

brand-new App, detecting the indoor 

air quality, and sending automatic 

notifications of 

indoor and outdoor air pollution alerts. 

This also allows users to control, 

monitor, and start the air-purifying 

functions even when not at home 

KEY SELLING POINTS 

Room Coverage (up to) 45m² 

HEPA13 Four-layer Protection 

Smart App: acerpure Life 

Press Conference: Taiwan Excellence 

Today, Friday 2 September, 2 p.m. - Hall 25 / 102 

ASUSTEK COMPUTER INC. 

ASUS' Zenbook 17 Fold OLED laptop has a 

17.3” 4:3 2.5K FOLED Dolby Vision PANTONE 

validated touchscreen that folds down to a 

12.5” 3:2 laptop. Users can enjoy the image 

on the large OLED screen and the benefit 

of a compact laptop simultaneously. The 

detachable ASUS ErgoSense Bluetooth 

keyboard and touchpad turns it into a laptop 


Touchscreen that folds down to 

a compact 12.5” size 

12 th Gen Intel Core processor 

Detachable ASUS ErgoSense 

Bluetooth keyboard and 

touchpad 

CHARDER 

ELECTRONIC CO., LTD. 

An expert in the field of professional measurement since 1980, 

Charder Electronics' professional healthcare scales 

measure body composition and heart rate, allowing 

users to get a comprehensive snapshot of their 

body's status. The results can be synced to the 

O'Care app to automatically record and evaluate 

change over time. Last year its MA801 received 

the 2021 Taiwan Excellence Award in the "Health and 

precision instrument" category 


Provides relevant measurement values and data 

Data transferability from devices to computers or printers 

with a 12th Gen Intel Core processor and a 

stunning Harman Kardon-certified quadspeaker 

Dolby Atmos audio system 

Protection of user data and privacy Bluetooth keyboard 

and touchpad 


I NEWS I 

ADVERTORIAL 

D-LINK CORPORATION 

A Global Leader in Intelligent Network Equipment and 

Comprehensive Network Solutions, D-Link Corporation is 

presenting its 2K QHD Indoor Wi-Fi Camera, with 

AI-based person detection, Glass break, 

Carbon monoxide and smoke alarm 

sound detection for enhanced 

protection. Users receive alerts 

when the sound of glass 

breaking is detected near the 

perimeter. Even if the user is 

not at home, the mydlink app 

will sound the alarm if a carbon 

monoxide or smoke alarm has 

been triggered 


2-way audio with speaker siren 

lets you hear and be heard 

Colour Night Vision to see up to 

7 metres in dark environments 

QHD 1440P (2K) resolution 

IPEVO Corporation 

IPEVO's devices and software create an immersive 

hybrid conferencing environment, where all 

participants feel present and can participate equally 

in the meeting. Their TOTEM NX-120A camera for 

online conferencing incorporates the functionality 

of a document camera and a camera for video 

demonstrations. Users can pull the camera up to match 

their eye level or choose two other camera modes 

for document sharing and product 

demonstrations. Its two lenses (80° 

and ultrawide 120°) allow for hybrid 

meetings in medium-sized meeting 

rooms, stand-up presentations, 

and seamless sharing of other 

materials. The AI Stage feature makes 

conferencing even more immersive by 

automatically framing the people in the 

shot. The AI voice feature enhances 

the microphone with AI-powered noise 

reduction technology 


Two cameras - 80° and 

ultrawide 120° 

Automatic framing with AI 

technology 

Capture content from 

different heights, angles and 

orientations 

ible TECHNOLOGY INC. 

Founded in 2015, ible Technology is an IoT and wearable device 

manufacturer specialising in certified wearable air purifiers using unique 

Breathing Pathway Eco Ion Technology to protect users from airborne 

allergens. They are presenting Airvida E1, the world’s first ionic air purifier 

that comes with noise cancelling earphones. Weighing only 42g, it is 

comfortable to wear for hours, and can connect with Airvida Connect 

smartphone App, which can receive notification messages for the change 

of AQI (Air Quality Index) levels. IT offers 3 levels of negative ions to fight 

against different air pollution conditions 

KEY SELLING 

POINTS 

Protects against PM2.5, 

pollen and smoke 

particles 

Generates million of 

negative ions 

Comfortable to wear for 

hours 

In-Trust Technology Co., Ltd. 

In-Trust Technology claims to have developed the world's first intelligent 

temperature-controlled water-propelled eye massager. The massager is 

gentle and delivers a deeper massage into your skin to effectively 

help relieve eye fatigue. Other products on the market, 

which rely on air heating, do not achieve the same level 

of comfort, according to the company. In order to 

deliver temperature effectively, the massager uses 

an innovative patented water-circulation system, 

allowing the product to achieve a temperature 

change effect within 2 minutes 

Makalot Industrial Co., Ltd 

"A thousand times better, quicker and efficient." EMS shorts, 

the first product in the WIIM pro sports series, helps users 

accelerate their workout and enhance their training results. The 

shorts are specially designed to focus on hip training and muscle 

strengthening to achieve the "perfect body shape". Steps one, two 

and three can also help promote the metabolism and ensure your 

workout experience meets your expectations 


Combines smart sensor with textiles 


Provides warm or cold compresses 

within 2 minutes 

Suitable for different face shapes 

Made with medical grade silicone 

Provides real-time physiological 

measurement 

Remote connection and data upload 


news.ifa-berlin.com

ADVERTORIAL 

I NEWS I 

MAKTAR INC. 

"Automatic Backup Cube – Preserve Your Every 

Moment." The Qubii Duo offers a more energy-efficient 

storage solution than cloud services, according 

to the company. Each backup session is triggered 

automatically whenever users charge their phones. 

In addition, it requires no internet connection and no 

subscription fee. Maktar Inc.’s patented encryption 

and security features mean that all files will be kept 

safe and private. The Qubii Duo is iOS and Android 

compatible, with users having the option between 

a USB-C or A port. 

It can also identify 

different devices 

without duplicating 

files. Its unique design 

has also obtained the 

MFi (Made for iPhone) 

certification and the 

2021 Good Design 

Award 


Auto backup while charging cell phone 

Patented encryption features 

Energy saving and cost-efficient 

WISECHIP 

SEMICONDUCTOR INC. 

WiseChip Semicondutor Inc. is presenting its new sports 

technology, Smart Cycling Glasses, which brings a new 

cycling experience. This product combines mini-OLED display 

technology and uses Internet of Things (IoT) technology to 

provide cyclists with important information immediately in the 

form of head-up displays, such as heart rate monitor, riding 

time, distance records, and revolutions per minute, etc. The 

product is designed with a small 

size and weight of only 16g, the 

important information data on 

the direct view through optical 

engine ultra-high brightness and 

low power consumption 


Near-eye Display Technology: The Real-time 

Display of Cycling Data (Time, Speed, Distance, etc.) 

Comfortable to Wear: Weighing Just 16 g and 

Compatible with any Sunglasses 

APP Support: Upload and Share Data Easily 

PAPER SHOOT 

TECHNOLOGIES INC. 

"An eco-friendly camera with the most simple and 

beautiful design." Paper Shoot creates products 

which combines paper and cameras, using thick 

cardboard casings to hold simplified digital 

camera components. The company combines 

technology, fashion and eco-friendliness. Based 

on the philosophy of "less is more," Paper Shoot 

is showcasing new camera casings which are 

"sustainable, creative and unique". The camera 

casings are replaceable, thus maximising style 

while minimising waste. The company says its 

vison is to inspire fun, creativity, and care for the 

planet through a unique digital photography 

experience, which allows users to connect with 

their subject like the good old days 


Easy to operate 

Environmentally friendly 

Designed based on concept of 

“less is more.” 

PLAINLIV TAIWAN 

CO., LTD. 

"Water purification revolution, drink water more 

freely." Plainliv Taiwan is introducing a unique 

filter cartridge design - replace the filter and 

the waterway at the same time. The patented 

filter cartridge replacement method is easy 

to use and saves time. With its revolutionary 

modular filter cartridge, easily switch between 

RO and Direct drink 

system. It comes with 

flexible filter selections, 

from one to multiple 

combinations, as well 

as "painless upgrades". 

The brand new filter 

case structure design 

makes it sturdy and 

durable 

PLANET TECHNOLOGY CORPORATION 

Planet Technology Corporation is a leading 

global provider of IP-based networking 

products and solutions for SMBs, enterprises, 

and network infrastructures of IoT, IIoT and IoV 

applications. The company's ICG-2515W-NR is 

an industrial-grade wireless cellular gateway 

for demanding mobile applications, M2M 

and IoT deployments. Upgraded to the latest 

cellular technology of 5G NR (new radio), the 

ICG-2515W-NR is able to provide ultra-fast 

broadband access with 5G cellular network. 

It also features five Ethernet ports, IEEE 11ax 


Provide ultra-fast broadband access with 5G 

cellular network 

Suitable for M2M (machine-to-machine) and 

IoT deployments 

Features five Ethernet ports (4 LANs and 1 WAN) 

KEY SELLING 

POINTS 

IOT powered module with UV Sterilizing 

and heating functions 

Optional for users to choose required 

filters 

Mobilized design allows users to change 

specific module independently 

Wi-Fi capability, serial port (RS485), DI and DO 

interfaces, and VPN technology bundled in a 

compact yet rugged metal case. It establishes a 

fast cellular connection between Ethernet and 

serial port equipped devices. The ICG-2515W- 

NR is an integrated 5G NR and Wi-Fi 6 solution 

for industrial automation, digital factory and 

other industrial applications 

XROUND INC. 

"Redefine Sound Experience-Wear 

it, Re-hear the world!" Xround's 

HEAR hearing aid provides TailorID 

Pro hearing assessment and 

prescription for Mild-Moderate 

and Severe hearing loss. Users can 

also import from iOS Health or input 

audiogramme manually. Xround Hear 

equipped with TailorID Pro APP also helps 

users to accurately measure and generate 

the audiogramme. 

Not only can the hearing prescription be 

applied to the hearing aid, but it can also 

be applied to phone calls and mobile 

Bluetooth music playback. In addition, 

HEAR hearing aid compensation provides 

16 frequency bands for advanced users 

and audiologists to fine-adjust to meet the 

individual’s needs 


Hearing assessment for Mild, 

Moderate and Severe hearing loss 

Works with phone calls and mobile 

Bluetooth music playback 

Helps generate accurate 

audiogramme 


I NEWS I 

Smarter life and 

sustainable future: 

Samsung's vision for 2022 

At its press conference at IFA 2022, Samsung Electronics 

delivered its vision for a smarter life and a sustainable future. 

The presentation highlighted the company’s updated and 

improved SmartThings feature, which promises to unlock 

new possibilities and potential across Samsung’s product 

categories. 

“We’re here to do the SmartThings, 

by connecting devices like never 

before and making them truly smart”, 

said Benjamin Braun, CMO and VP, 

Samsung Europe. “It’s all about making 

life easier”. 

The SmartThings platform has been 

integrated across many of Samsung’s 

product categories, with around 40 

Samsung home appliances that are 

SmartThings enabled, including ovens, 

TVs, washing machines and more. 

“If someone rings my Ring doorbell, I 

see who it is on my Samsung TV and 

my Family Hub refrigerator, or on my 

foldable Samsung phone when I’m out 

and about”, Mr Braun explained. 

The platform can help consumers live 

more sustainably through a range 

of innovative features. SmartThings 

Energy monitors usage and empowers 

customers to make eco-conscious 

decisions. The AI Energy Mode 

is another intuitive feature that 

automatically switches appliances to 

energy-saving mode, thus lowering 

energy consumption at home. 

"A home can only truly become 

sustainable when it is smart. That's why 

we will add smart connectivity to all 

new Samsung appliances”, said Tanya 

Weller, marketing manager of Digital 

Appliances for Samsung UK; “And we 

are making sustainability the default 

option, with Bespoke appliances that 

adapt to match your lifestyle,” she 

added. 

the Bespoke AI Washer’s Ecobubble 

feature, which transforms detergent 

into quickly-absorbed bubbles that 

guarantee cleanliness as well as saving 

energy. 

Samsung also presented a broad 

range of connected devices that centre 

around well-being and healthy living. 

Smartphones can use the SmartThings 

Home Life hub to centralise disparate 

services such as cooking, pet care, air 

care and energy. 

With 230 million registered 

SmartThings users, Samsung’s vision 

for a smarter life is becoming more real 

with every connected device. 

It was revealed that customers can 

save up to 70% of energy usage via 

Hall B CityCube / Stand 101 

Miele shows off green 

credentials at IFA 

Miele outlined its sustainability pledges during its press 

conference on Wednesday and introduced the range of 

products on show at this year's IFA. 

A busy theatre at the Miele stand heard 

from co-proprietors and executive 

directors Dr Markus Miele and Dr 

Reinhard Zinkann, as well as Dr Axel 

Kniehl, executive director, Sales & 

Marketing. 

Elaborating on the company motto 

"discover quality ahead of its time 

for a better tomorrow", the overall 

message was one of continued focus 

on sustainability at every level - from 

the efficiency of product fabrication, 

through distribution and appliance 

efficiency, to helping the individual 

consumer with enhanced information, 

technology and products. 

Speaking first, Dr Zinkann referred to 

the end of the household appliance 

pandemic boom with some optimism. 

"The much-cited extraordinary 

situation from which our entire 

industry profited significantly has 

clearly returned to normal. However 

the demand for high-quality domestic 

appliances - especially in the built-in 

sector - remains high. People seem 

to be buying more consciously, with 

regard to the longevity and energy 

efficiency of the appliances," he said. 

Dr Miele listed the company's three 

pledges towards achieving 100% 

carbon neutrality and net zero waste : 

"Make sustainability happen at every 

step; make appliances that won't leave 

a mark, with the least impact on the 

environment; and end waste by giving 

our appliances a new life." 

With a raft of new appliances and their 

associated technological innovations 

making their international debut 

exclusively at IFA Berlin - including 

hobs, refrigerators, dishwashers 

and steam-ovens - it was clear that 

Dr Axel Kniehl saw IFA as a key 

opportunity for Miele to demonstrate 

its green credentials. "We now produce 

appliances that are using over 55% 

less energy today than they were 

twenty years ago; and in the case of 

washing machines it is significantly 

more - 72%", he said 




news.ifa-berlin.com

I PROGRAMME I 

IN THE FACE OF DISRUPTION De/Globalization 

The Universal Remedy? 

5 september 2022 

Start - End Slot Title Who? 

Start - End Slot Title Who? 

09:30 a.m. - 09:40 a.m. Opening Geraldine de Bastion (Host) 

Daniel Anibal Bröckerhoff (Host) 

09:40 a.m. - 10:15 a.m. IN THE FACE OF DISRUPTION Peter Sloterdijk - Philosopher 

De/Globalization – The Universal Remedy? 

10:15 a.m. - 10:30 a.m. DEGLOBALIZATION - CHANCE OR RISK? Prof Dr Ronny Alexander Fürst 

Tensions between Economy, Sustainability AKAD University 

& Political Interests 

10:30 a.m. - 10:45 a.m. THE WAY BACK HOME? Dr Sara Warneke 

International Consumer Study on 

gfu Consumer & Home Electronics 

Globalization in Consumer & Home Electronics Dr Martin Schulte - Oliver Wyman 

10:45 a.m. - 11:30 a.m. IS THERE A RIGHT OR WRONG? Dr Mauricio Vargas - Greenpeace 

Pro & Con Voices on De/Globalization 

Kristina Bonitz - diffferent, Strategy 

Consulting 

Melanie Vogelbach - DIHK 

Prof Marcel Fratzscher, Ph.D. - DIW Berlin 

11:30 a.m. - 12:00 p.m. Coffee Break 

12:00 p.m. - 12:25 p.m. DEEP DIVE SUPPLY CHAINS Prof Dr Lisandra Flach - ifo Institute 

Thoughts on Reshoring 

12:25 p.m. - 12:45 p.m. DEEP DIVE SUSTAINABILITY Jule Bosch - Innovation Expert & Founder 

Will Deglobalization Save the Environment? 

12:45 p.m. - 1:15 p.m. CONCLUSION: We Need a Globalization 4.0 Jürgen Trittin - Member of the German 

New Ideas for a Connected World 

Parliament, Bündnis 90 / Die Grünen 

1:15 p.m. - 2:00 p.m. Lunch Break 

2:00 p.m. - 2:30 p.m. CASE STUDY 1: MIELE Dr Reinhard Zinkann - Miele 

Foresight & Response to Current Challenges 

2:30 p.m. - 3:00 p.m. CASE STUDY 2: SEVERIN Joyce Gesing - SEVERIN 

Resiliency and Transformation 

in the Face of Deglobalization 

3:00 p.m. - 4:30 p.m. ACTION PLAN diffferent 

A Hands-On Exercise on How to Deal 

Strategy Consulting 

with Deglobalization in your Day-to-Day Business 

4:30 p.m. - 5:20 p.m. LET’S FACE IT! Prof Dr Yanis Varoufakis - Economist, 

A Call to Action on Globalization 4.0 

Former Minister of Finance Greece 

5:20 p.m. - 5:30 p.m. WRAP-UP Geraldine de Bastion (Host) 

Daniel Anibal Bröckerhoff (Host) 


I MARKET TRENDS I 

IFA: Industry 

strength in 

numbers 

Speaking at the IFA opening press 

conference on Wednesday, Dr Sara 

Warneke, MD, gfu, gave a clear picture 

of the current state of the industry. 

"In 2020 and 2021, there was a pandemic-related 

boom accompanied by exceptional growth. This phase 

is now over. However, sales are still well above prepandemic 

2019 levels," she said. 

"The global market for technical consumer goods 

(TCGs) amounted to $1.2tn in 2019, a decline of 2.8% 

in comparison to 2018. In 2020, the effects of the 

pandemic were already being felt, as consumers were 

more oriented towards their homes. Growth amounted 

to 3.9%. 2021 was particularly positive for our 

industries, as growth amounted to 12.6%, increasing 

overall to more than $1.4tn." 

Dr Warneke advised that while this exceptional positive 

development has ended, there were still many "sweet 

spots" offering growth opportunities, such as IT and 

home office devices, small domestic appliances as 

well as large appliances. And current sales are still 

above 2019 levels. TCGs grew altogether at a rate of 

9% in the first half of each year between 2019 and 

2022, however they declined 6% from 2021 to 2022." 

Despite obvious global challenges, Dr Warneke 

highlighted opportunities for positive developments. 

For example: "Energy-efficient appliances help 

consumers save not only energy, but also money. 

Purchasing a new, more economical unit pays for itself 

within a few years due to the achieved savings," she 

said 

 

 

 

TECHNICAL CONSUMER GOODS 

 

 

 

 

 

 

 

 

TCG MARKET SIGNIFICANTLY ABOVE 2019 BASELINES 

 

 

 


news.ifa-berlin.com

I TRADE TALK I 

Euronics is growing its customer base with 

UEFA Women's football partnership 

Co-founder Hans Carpels discusses the company's four-year 

collaboration in an exclusive interview with IFA International 

The progressive retailer is supporting inclusivity and looking 

to attract a younger and more female online audience. 

Euronics has partnered with UEFA Women's football to 

widen its customer base and inspire more women to use its 

services. Co-founder and president Hans Carpels says the 

global organisation has chosen to support inclusivity and 

position itself as a progressive brand. We asked him to tell 

us more... 

How does it feel to be back at IFA 2022 

in person? 

It has been too long. Since the last IFA 

event, we have rarely had an overall 

product overview and the trends and 

the atmosphere of the trade show are 

always interesting to experience. 

Could you tell us a bit about your 

partnership with UEFA Women's 

football? 

We have started a four-year 

partnership journey mainly with the 

purpose of balancing and widening 

our customer base, attracting younger 

and more female audience to our 

online and offline operations. 

In the Euronics Group, we have 

chosen to support inclusivity and to 

position ourselves as the dynamic and 

progressive retailer. However, since 

we signed the agreement with UEFA 

which was specifically boosted by 

an impressive Women Euro 2022 in 

England this summer, the explosive 

growing popularity of Women's 

Football is also a good opportunity 

to build a stronger preference and 

awareness of the Euronics brand. 

What are the key trends in the consumer 

electronics market today? 

For retailers it is of course omnichannel 

performance which has 

undeniably experienced the biggest 

evolution during the pandemic. 

Moreover, this trend is not going away. 

Although overall footfall is lower, it has 

been largely compensated by a huge 

conversion in store. 

Sustainability is one of the hottest topics. 

What is your vision and strategy? 

Sustainability is a very important 

topic for our industry given that it 

impacts both the products we sell and 

the operations we run. At Euronics, 

we have a decided to team up with 

KPMG, which has a wide experience 

in the field of sustainability. We believe 

that this partnership will support us 

with an ambitious but obligatory road 

map to de-carbonise operations and 

move towards a circle economy. 

What are the main challenges for 

retailers to become more sustainable? 

The major challenge is not the 

availability of sufficient green energy 

sources. This is a journey that has to be 

done with local governmental bodies, 

however it can also be achieved with 

investments and greater commitment. 

On a product level, we still live in a 

culture of “easy replacement” however 

we believe that there are growing 

opportunities within refurbishment. 

We remain fully committed to 

supporting the consumer in repairing 

their devices 

IFA Sommergarten A30 

Hans Carpels 

Co-founder, Euronics 

© Ramsey Cardy - UEFA/UEFA via Sportsfile 


I EXCLUSIVE INTERVIEW I 

WE ARE ENTERING A 

NEW ERA WITH THE 

CONVERGENCE OF 

MOBILE AND PC THAT 

PROVIDES CONSUMERS 

ACCESS TO CONNECTED 

AND ON-DEMAND 

COMPUTING FROM 

ALMOST ANYWHERE. 

Cristiano Amon 

President & Chief Executive 

Officer of Qualcomm Incorporated 

Qualcomm 

showcasing 

extraordinary 

experiences 

everywhere 

Cristiano Amon, President and Chief 

Executive Officer of Qualcomm 

Incorporated, is delivering the 

opening keynote at IFA 2022 

In an exclusive interview, he spoke to IFA International 

about the digital transformations of the future, and 

what role Qualcomm will play, with all eyes on the 

company's latest Snapdragon technology. 

What are some of the biggest 

consumer-facing digital transformations 

taking place today? 

We are moving toward a world 

where everyone and everything 

can be intelligently connected. 

For consumers, this means 

new ways of engaging with 

your most personal devices, 

from smartphones and PCs to 

extended reality gadgets and cars, 

so that you can have extraordinary 

experiences everywhere you go. 

Let’s start with the PC, which 

is undergoing a very exciting 

transformation. We are entering 

a new era with the convergence 

of mobile and PC that provides 

consumers access to connected 

and on-demand computing from 

almost anywhere. Imagine opening 

your laptop and it has all the best 

features of your smartphone, 

including AI, combined with highperformance 

processing and 

all-day battery life. With highspeed 

5G connectivity, you can 

perform on-demand computing 

in the cloud, like editing an 8K 

video. Next-generation mobile 

computing will drive and enable 

the continued transformation of 

the enterprise and work. 

We are also headed towards 

a more immersive, spatial 

environment with the blending 

of physical and digital spaces. 

Some call it the metaverse, but 

regardless of what you call it, 

I believe it is inevitable. You will 

need XR devices to experience it, 

enabling you to be or interact with 

a hologram, overlay an instruction 

manual onto the actual thing you 

are trying to fix or provide children 

with a more immersive education. 

This will be the next transition in 

mobile computing, and it will be 

as big as PCs and smartphones. 

Automotive is another area 

where we see one of the biggest 

transformations for consumers. 

The car is becoming a connected 

computer on wheels, and how we 


news.ifa-berlin.com

I EXCLUSIVE INTERVIEW I 

experience our vehicles is changing 

with cloud connectivity, entertainment 

streaming, the rise of personalisation 

and in-car services, enhanced safety 

and the path to autonomy. This 

technology transition is also happening 

simultaneously with electrification. And 

customisation and upgradability will 

extend throughout the car’s lifecycle, 

not just when it’s driven off the lot, 

enabling automakers to have a closer 

and more direct relationship with their 

customer. 

Beyond consumer-facing applications, 

digital transformation is impacting 

every industry from healthcare to 

smart cities to the factory of the future 

and more. As the world continues to 

become smarter and more connected, 

and these technologies are adopted 

more broadly, there’s incredible 

potential to transform society for the 

better, bridge the digital divide, and 

create a more sustainable future. 

Snapdragon, our premium technology 

platform, enables extraordinary 

experiences across your most personal 

devices, including your smartphone. In 

the XR space, Snapdragon is powering 

more than 50 XR devices, and the 

Snapdragon Digital Chassis is being 

used by virtually every automaker to 

enable a new era of vehicles that are 

safer, smarter, and ready to meet their 

consumers’ evolving needs. 

We are also scaling our technology – 

with leadership in wireless connectivity, 

high-performance, low-power systems, 

and on-device intelligence – to support 

virtually every connected device across 

industries and sectors, including 

industrial IoT and edge networking. We 

are proud to be the technology partner 

of choice for many of the world’s 

largest enterprises to enable their 

digital transformation at the edge. 

What is Qualcomm presenting at IFA 

You can also learn more about two key 

areas – auto and the metaverse – by 

joining our leaders. To hear more about 

how next-generation technology is 

shaping the future of the automotive 

industry, check out the fireside chat 

featuring Nakul Duggal, senior vice 

president and general manager, 

Automotive, Qualcomm Technologies, 

Inc. and German journalist Susanne 

Schöne at SHIFT Mobility. Additionally, 

Mike Roberts, vice president and global 

head, product, partner and technology 

marketing, Qualcomm Technologies, 

will discuss digital transformation and 

the metaverse with a panel of industry 

experts. 

And, if you’d like to experience the 

latest in Snapdragon first-hand, 

including mobile, PC, XR, and gaming, I 

encourage you to visit the Snapdragon 

Pavilion at the Summergarden. 

Do you think the turbulence of the past 

macro-economic environment, 

industries continue to look for ways 

to innovative and be more efficient, so 

they are doubling down on their own 

digital transformation. And, if there is 

a silver lining to the chip supply-chain 

crisis, it’s that people have a greater 

understanding of how important chips 

are to their everyday experiences. 

I think these things combined will 

continue to fuel innovation, and I’m 

excited for what’s to come. 

How important are events like IFA 2022 

for the industry going forward? 

We are very happy to partner with IFA 

as we believe events like these provide 

a great platform to share the latest 

news, trends, and predictions that 

impact businesses and consumers. 

While the hybrid world offers many 

benefits, I have to admit that I do love 

the energy and excitement of the inperson 

experience 

What makes Qualcomm a central piece 

of the puzzle when it comes to creating a 

connected world? 

This is an exciting time for Qualcomm. 

As virtually everything is becoming 

intelligent and connected, demand for 

our technology solutions has continued 

to accelerate. 

2022? 

I am truly honored to deliver the 

opening keynote at IFA this year. You 

can expect to hear more about the 

key trends and technologies that are 

making it possible to reliably connect 

billions of smart devices to the cloud 

and deliver exciting new experiences to 

consumers across the globe. 

few years has left a permanent mark? 

Demand for technologies, such as 

5G, AI and advanced processing 

at the edge was accelerated with 

the pandemic. As we learned to be 

productive from virtually anywhere, 

digitisation has become an essential 

part of how we work, learn, and create. 

As the world tackles a challenging 

 

Opening Keynote Qualcomm 

Today, 2 September 2022 

10:00-11:00 - Hall 23 

 

Qualcomm Marketing Panel 

Tomorrow, 3 September 2022 

14:00-15:00 - Hall 23 


I SPECIAL FEATURE I NOMADIC LIFESTYLE I 

Cordless 

accessories and 

gaming hardware 

among GfK’s key 

sweet spots for 

IFA 2022 

In the following pages we dive into the world 

of "nomadic lifestyle", highlighting some key 

innovations on show in IFA's product segments 

Audio, Computing & Gaming, Imaging, Fitness 

& Digital Health and IFA Communication. Get 

started with some exclusive data from the PC 

hardware and gaming sectors by GfK. 

CAN GAMING ACCESSORIES 

REGAIN MOMENTUM AFTER THE 

LAST TWO YEARS? 

The last two years have seen record sales of 

gaming products and accessories, facilitated by 

the impact of Covid-19 with people staying at 

home and looking for entertainment. However, 

gaming accessories could not perform at the 

same levels in 2022, with gaming mice and 

gaming keyboards declining by 6% and minus 

5% respectively. 

That said, cordless devices had a successful first 

half of 2022, with sales of cordless keyboards and 

mice increasing by 48% and 14% respectively. 

These segments are still relatively niche, with 

revenue not reaching the same level as corded 

counterparts. However, due to being easy to use 

and handle, the cordless segment is expected to 

grow further and bring a positive stimulus to the 

gaming accessories market. 

GAMING HARDWARE: 

MOBILE PC AND MONITOR 

The gaming hardware segment, made up of 

products such as mobile PCs and monitors, 

continued to outperform the category average in 

the first half year of 2022. 

Gaming laptops achieved 3% growth in this 

period, while non-gaming mobile PCs declined 

by 7% in revenue in the first half of 2022 

compared to the previous year. This is mostly 

due to the higher price point of the gaming 

segment as a premium product, with an average 

selling price of gaming laptops being 1.4 times 

higher than the category average. 

The total sales of monitors decreased slightly by 

4%, but models with a refresh rate of 144 hertz 

and higher grew by 4% 

KEY FIGURES 

+48% Increase of cordless keybord sales in 

the first half of 2022 

1.4 Selling price of gaming laptops 1.4 times 

higher than category average 

+4% Increase in total sales for Monitors with 

refresh rate of 144 hertz and higher 


news.ifa-berlin.com

I NOMADIC LIFESTYLE I SPECIAL FEATURE I 

Jackery lights up its 

best and fastest solar 

generator to date 

ADVERTORIAL 

Doro watch, a multifunctional 

companion for activity, 

comfort and peace 

of mind 

The Doro Watch is the perfect companion 

for seniors who want to stay active and still 

feel safe - with an attractive design and an 

appealing choice of colours. 

With bold brightness and high contrast, the 

large display (3.2 cm) is particularly easy 

to read. A top button lets users access the 

main menu and discover various functions 

such as time, notifications and tracking your 

own activity. 

For the particularly active, goals can be set 

and an overview of progress can be viewed 

in the Doro health and activity app for 

smartphones. Pair the device with a Doro 

smartphone to use the special emergency 

call button 

ADVERTORIAL 


KEY SELLING 

POINTS 

Easy to use with large icons and 

easy navigation 

Easy to read with a bright and 

high-contrast display 

Exceptional battery life of up to a 

week 

Jackery is presenting its all-new Solar Generator 1000 

Pro which features several innovative upgrades from 

their highly popular Solar Generator 1000. 

These include state-of-theart 

clean energy capture and 

charging rates, all-round safety, 

and power on the go, to name but 

a few. In addition, the Pro edition 

enables users to enjoy endless 

green power wherever they go – 

by offering the fastest-yet solar 

and wall recharging. 

The generator's solar panels 

capture solar energy from the 

sun which is transferred and 

stored in a portable power 

station. You can then use this to 

power various electrical devices 

– from instruments to portable 

refrigerators, drones, and 

cameras. 

It's the Californian company's 

most advanced and cost-effective 

green energy product, featuring 

a 1,002 Watt-hour capacity. It 

can be fully charged with four 

SolarSaga 200W solar panels in 

under 1.8 hours. More information 

about this innovative product, 

which was officially unveiled on 

August 31, can be found at Booth 

111, Hall 3.2. 

The company, which has sold 

more than 2 million units 

worldwide since 2018 and has a 

global footprint from the US to 

Europe, Japan, and China, plans 

to expand into more than 100 

countries and territories over 

the next three years. Having 

successfully filed 254 patents 

globally for portable power 

stations and solar generators to 

date, they are already well on their 

way to achieving their ambitious 

objective - to inspire active 

outdoor lifestyles by providing 

the leading solar power solutions 

for RVers, campers, and all kinds 

of adventurers, while building 

toward a sustainable future for 

the world 


The Doro Tablet, 

ideal for seniors 

The practical and user-friendly Doro Tablet 

helps seniors easily complete their daily online 

tasks from online banking to purchasing 

tickets. Its extra-bright, high-contrast display 

makes viewing photos, surfing websites or 

using social media easy, even in the brightest 

conditions. The tablet's four speakers ensure 

a high sound quality when listening to music, 

streaming movies or making video calls to 

family and friends. In addition, its intuitive, 

action-based interface with large icons 

and text, also makes navigating the tablet 

effortlessly simple 


KEY SELLING 

POINTS 

Easy operations with an 

intuitive user interface and 

large icons 

An extra strong backlit and 

high-performance display 

Four speakers for even better 

sound 



Urbanista launches world’s 

first self-charging, solarpowered 

headphones 

ADVERTORIAL 

Los Angeles are the world’s first self-charging, solar-powered, 

wireless active noise-cancelling headphones. This step forward in 

headphone technology innovation comes courtesy of Urbanista, a 

Swedish lifestyle audio brand inspired by cities and urban life. 

Urbanista's Los Angeles headphones offer 

virtually unlimited playtime with solar 

charging which continues working when 

exposed to both indoor and outdoor light. 

Thanks to advanced green technology, 

the headphones can convert all outdoor 

and indoor light into energy. Listeners can 

also enjoy advanced hybrid Active Noise 

Cancelling, which works to instantly reduce 

intrusive background noise. Alternatively, 

Ambient Sound Mode allows users to stay 

aware of surrounding sounds. 

Furthermore, listeners can enhance their 

audio experience with the Urbanista mobile 

app for both iOS and Android. The mobile 

companion provides information on how to 

get the most out of Los Angeles playtime, 

with visual guides to solar charge levels 

and usage. Customers can also use the app 

to customise headphone controls and 

configurations. 

“Los Angeles has been a highly 

anticipated product and an 

advancement in technology 

that our industry has been 

waiting for”, says Urbanista 

CEO Anders Andreen. “We are 

pleased to announce Urbanista 

Los Angeles is now shipping 

worldwide and we are excited to be 

delivering this ground-breaking technology 

to the market. 

“It is not often innovations such as this one 

come along and I am personally looking 

forward to seeing how our customers enjoy 

an entirely new way of consuming content 

on the go”. 

Named after America’s city of angels, the Los 

Angeles headphones are available now in 

Midnight Black and Sand Gold colourways 


KEY SELLING 

POINTS 

Virtually infinite 

playtime 

Always charging 

when exposed to 

light, both outdoors 

and indoors 

80 hour battery 

reserve 

Call, connect and listen 

to music in confidence 

with the Jabra Elite 5 

Today, Jabra, introduces a new 

addition to its true wireless 

range, the Jabra Elite 5. The 

brand's latest earbuds are 

designed for those needing to 

make calls on the go or who 

enjoy immersing themselves 

in media during leisure. They 

make it possible for individuals 

to focus on what really matters, 

with new Hybrid Active Noise 

Cancellation (ANC), powered 

by the Qualcomm QCC3050 

Bluetooth chipset. The 

Hybrid ANC uses feedback 

microphones on the inside 

of the ear, and feedforward 

microphones on the outside. 

The ANC performance is 

therefore less sensitive to 

how you position the buds in 

the ear and it ensures a more 

reliable noise cancellation 

across a wider range of 

frequencies. The product's 

ergonomic design provides an 

all-day wearing comfort, even 

after the 7hrs play time with 

ANC on (28hrs with case) 


KEY SELLING 

POINTS 

Hybrid Active Noise 

Cancellation (ANC) blocks 

more background noise, 

powered by the QCC3050 

Bluetooth SoC 

Powerful 6mm speakers for 

goosebump-inducing, heartracing, 

soaring sound 

6-microphone call 

technology with wind noise 

suppression 



KEY SELLING 

POINTS 

More than 200 soprology 

and meditation sessions 

Multiple voice guides 

Eight nature sounds 

Morphée is the offline 

innovation that will put you 

to sleep 

Fall asleep swiftly and easily 

with Morphée and unlock the 

benefits of deep, restorative sleep. 

The offline sleep aid offers 210 

sophrology and vocally-guided 

meditations, which are designed 

by sleep professionals. Sessions 

feature medication, cardiac 

coherence, naps and visualisation. 

Users can also drift off to the sound 

of breaking waves or crackling fire. 

With a practical and minimalist 

design, Morphée is an intuitive 

device designed to help people get 

more deep sleep 


Amazfit introduces most advanced 

generation of mini smartwatches 

The fourth generation of Amazfit’s GTR 

and GTS series launches at IFA 2022. 

Industry-leading GPS technology, 

advanced sports features and expansive 

displays make them a major draw in the 

world of wearables. 

Upgrades include more than 150 sports 

modes and advanced fitness features. 

Models can be partnered with exercise 

trackers including Strava or Adidas 

Running. Meanwhile, the GTS 4 Mini 

boasts ultra-long battery life, with a 

capacity of 270 mAh. This gives users an 

uninterrupted fitness experience 



Industry-leading GPS technology 

Advanced sports features 

Expansive displays 


news.ifa-berlin.com


MSI gaming PCs with fresh designs and 

latest generation of GPU and CPU 

Notebooks for all kinds of different applications, 

from gaming and content creation to business 

and lifestyle use, are being made available to 

test at MSI's stand (Hall 11.2 , Booth 102). Special 

highlights include the first available gaming laptop 

with a 240 Hz QHD display based on OLED 

technology, as well as the latest laptops with 12th 

generation Intel® CoreTM HX processors. Brand 

new Gaming Gear devices and the world's first 

MSI WIFI 6 router can also be discovered. In the 

company's exclusive Gaming Room, the latest 

high-end systems can be trialled with matching 

AAA games. 

KEY SELLING 

POINTS 

240 Hz QHD display 

based on OLED 

technology 

12 th generation 

Intel® CoreTM HX 

processors 

World's first MSI WIFI 

6 router 

The Colop e-mark go is an awardwinning 

creative companion 

The award-winning e-mark go is a breakthrough in 

the field of mobile printing. The latest development 

from Colop is one of the most compact and easyto-use 

mobile printers on the market. Based on 

inkjet technology, the e-mark go enables users 

to make multi-coloured prints on almost any 

absorbent surface, such as paper, cardboard, 

cork, wood, stone, leather and much more. The 

creative companion, which fits in every handbag, 

is controlled via a newly developed intuitive app in 

which individual motifs can be designed 


KEY SELLING 

POINTS 

Multi-coloured prints on 

nearly any absorbent 

surface 

Create individual motifs 

and designs in purposebuilt 

app 

LED light guide for ideal 

positioning 


In this 10 th edition of IFA Tech talk, we are talking 

about the consumer and home electronics 

industry with a focus on market trends ahead of 

IFA. 

We’re joined by a special guest, Dr Sara 

Warneke, Managing Director of gfu Consumer 

and Home Electronics, organiser of IFA. 

Asus presents a foldable future with 

the Zenbook 17 Fold OLED 

The new Zenbook 17 Fold OLED from Asus is the 

“world's first foldable 17.3-inch OLED notebook”. 

With a unique design, the device is built for 

customisation. A foldable 2.5K OLED display 

expands from 12.5 inches to 17.3 inches in a snap. 

The powerful notebook can adapt to different 

situations thanks to six different usage modes. 

Furthermore, users can experience top-level 

typing with the lightweight Desktop Bluetooth 

ErgoSense keyboard, enabling typing that is both 

comfortable and precise 

KEY SELLING 

POINTS 

Foldable 2.5K OLED 

display 

Six different usage 

modes 

Lightweight Desktop 

Bluetooth ErgoSense 

keyboard 




ADVERTORIAL 

The KODAK Smile+ Digital 

Instant Print Camera 

Kodak expands its Smile Instant 

Print Line to include the new KODAK 

Smile+, an instant printer and camera, 

to capture every picture-worthy 

moment. It’s equipped with fixed 

focus, auto flash and a turntable 

camera lens that lets you change the 

colour filter of each photo, adding 

style and customisation to your image. 

ADVERTORIAL 

Easily connect the camera to your 

smart device via bluetooth and bring 

your camera roll to life. Its portable 

design makes it easy to take with you 

everywhere 



5M Resolution 

Built-in Bluetooth 

Print 5.08 x 7.62 cm stickybacked 

photos 

Vasco V4: understand 108 

languages at the push of a 

button 

Vasco Translator V4 is a brand new 

voice translator packed with the latest 

AI technologies. It will translate anything 

you say, type in or photograph with its 

built-in camera in up to 108 languages. 

Best of all, Vasco V4 always works for 

free, all around the globe, in almost 200 

countries. No need for WiFi or phone 

applications – this device does it by 

itself. "Travel without language barriers 

and speak like a local anywhere you 

go!" 



Translates voice, text, photos and 

group chats 

Comes with free lifetime Internet 

Shock-resistant and splashproof 

ADVERTORIAL 

HP Label Printers: 

high-speed and compact 

The new and innovative HP Label KEY SELLING POINTS 

Printers were created with efficiency 

Compact Design 

and speed in mind. These state-ofthe-art 

printers aim to simplify label Newest addition to your 

printing and increase productivity in workspace 

any workspace with their high-speed 

Trusted Brand 

and compact design - whether it’s a 

home office, small business or larger 

company. Easily connected to a PC 

or Mac, the printers create a variety 

of clear, detailed, labels for business, 

shipping, barcodes and more in one 

swift, smooth process. Available 

on Amazon and other office supply 

websites in Q3 Hall 3.2 / Stand 210 

Verisure alarm system protects 

against more than burglars 

The company's latest alarm system 

has numerous components which 

trigger the alarm in case of emergency. 

Smoke and water detectors set 

off the alarm in the event of fire or 

water damage. Customers can also 

trigger the sound themselves if they 

are threatened or require medical 

assistance via emergency call buttons 

and the Guardian smartphone app. 

Every alarm triggered is received by 

the specialists at the company's VdScertified 

ARC in Ratingen. They act 

immediately, verifying the situation 

and summoning emergency services 

if necessary. It can also activate 

ZeroVision's fog-like smoke to drive 

intruders away 

Hall 5.2a / Stand 108 


news.ifa-berlin.com

I KOREA 

I REGIONAL SPOTLIGHT I 

Coway breathes fresh air 

into IFA 2022 with its latest 

range of 'Noble' purifiers 

The international manufacturer from South Korea, 

is looking to conquer the European market with its 

wide range of home health appliances 

Conall Lee, Senior Vice President, Product 

Strategy and Global Business, talked about the 

company's latest innovations and plans for the 

European market in an interview with the IFA 

International. 

Can you tell us a little about your 

latest water and air purifiers? 

Coway is showcasing a total 

of 23 home health appliances, 

including new products with 

improvements in performance, 

design, and ease-of-use aimed 

at targeting our European 

market. The focus are our 

premium appliances, ‘Noble 

Collection’, the ‘Icon Water 

Purifier Series’ equipped with 

AI function, and the all-new air 

purifier ‘Art Columbia’. We will 

also introduce new additions 

for Airmega, our air purifier 

lineup, which will be featured 

to launch in Europe in Q2 2022. 

We are especially excited for 

our ‘Noble Collection’, which 

foster flawless hygiene and 

a self-maintenance function 

meant to improve the quality 

of life for our European 

consumers. 

What are the health and wellness 

benefits of using these? 

According to EFA(European 

Federation of Allergy and 

Airways Diseases Patients’ 

associations), Europeans 

spend approximately 90% of 

their time indoors. However, 

it has been discovered 

that indoor air can be 70% 

more polluted than outdoor 

air. Moreover, ceaseless 

pollutants such as dust, pollen, 

and pet allergens anywhere 

have recently threatened the 

minimal standard of European 

health criteria. I reckon 

Coway’s HyperCaptive air 

filtration system is a great 

solution to protect from those 

harmful contaminants. 

What makes Coway's products 

stand out compared to the 

competition? 

Coway has tirelessly refined 

its expertise in the home 

appliance industry-since our 

founding back in 1989. We 

leverage our expertise in all 

facets of our business, such 

as research and development 

of products, production, 

quality assurance testing, 

quality management and 

distribution, to preemptively 

discern consumer needs and 

potential issues to address 

them promptly. 

How will the market for these 

evolve over the next few years? 

Nowadays, consumers have 

a growing interest in air 

quality since they have begun 

spending more time at home 

thanks to the covid-pandemic. 

Most Europeans suffer from 

indoor air pollution, such 

as carpet dust, pet dander, 

and mold. In addition, CO2 

(Carbon dioxide) emissions 

due to wildfires caused by 

Climate change, allergies and 

asthma caused by pollen and 

VOCs threaten public health. 

For those reasons, I anticipate 

European consumers will have 

a growing concern for “Clean 

air” as demand for air purifiers 

continues to grow. 

How important are events like 

IFA for the industry? 

It has been difficult to 

express the differentiations 

in our products in only virtual 

spaces. However, with the 

return of IFA events, we can 

now return to conversing with 

our potential customers to 

ascertain their evolving needs 

and new opinions 



BEEZER uses latest air 

cooling technology to 

chill drinks 10-times 

faster than standard 

freezers 

Korea’s most recent and 

valued inventions are 

on display at IFA's Korea 

Pavilion 

This year, the Korea Pavilion, an active participant in 

IFA Berlin since 2003, has relocated from IFA Global 

Markets to IFA Next. 

Here it will shine the spotlight on 16 carefully 

selected innovative startups that have shown 

exceptional potential in the fields of digital health, 

artificial intelligence, IoT, future mobility, VR/AR/MR, 

sustainability, smart living, and robotics. 

Most of the exhibitors at the Korea 

Pavilion are start-ups which were 

established less than four years 

ago. They are demonstrating 

their latest innovative products 

and technology in Hall 20, Booth 

346. Here, visitors will be able to 

experience first-hand Korea’s most 

recent and proud inventions. 

The pavilion, sponsored by the 

Ministry of SMEs and Startups 

(MSS), is a joint effort between the 

Korea Federation of SMEs (KBIZ) 

and Korea Electronics Association 

(KEA). The former was established 

in 1962 with an aim to protect the 

rights and interests of 7.3 million 

SMEs in Korea. 

Today, the Department of Trade 

Promotion at KBIZ conducts 

‘Export Consortium Program’ and 

annually dispatches about 100 

Korea Pavilions, comprised only of 

SMEs and startups, to international 

exhibitions and trade shows. 

Through these events, KBIZ aims 

to provide small yet promising 

companies with opportunities 

to establish overseas networks, 

allowing them not only to expand 

their market, but also exchange 

innovative ideas beyond borders. 

The other major organiser, Korea 

Electronics Association (KEA), 

also plays a significant role in 

supporting its members at home 

and abroad. As leading economic 

organisations in Korea, both will 

continue to provide their members 

with opportunities to exchange 

innovative ideas with international 

partners through global trade 

shows like IFA, and contribute 

to building a global network of 

innovative minds 


The BEEZER is a futuristic and innovative product which is 

looking to claim a place in people's kitchens and living rooms. 

The latest invention appears welldeserving 

of a place in your kitchen. With 

a name cleverly combining the words 

“beverage” and “freezer”, the superfast 

cooler makes spontaneous plans 

possible with perfectly chilled drinks at 

the touch of a button. 

The BEEZER uses innovative Rapid Air 

cooling technology, bringing bottles 

or cans to the optimum drinking 

temperature in a matter of minutes. 

The invention is the product of young, 

Munich-based entrepreneurs Moritz 

Schüller and Max Huber. The former 

thought up the concept during his 

student days, and teamed up with 

schoolfriend-come-co-founder Huber at 

the end of 2019. 

The cooler stands out thanks to its 

patent-pending air circulation system 

that can reach temperatures of below 

-30 °C. The BEEZER takes around 10 

minutes to pre-cool, before users can 

place beverages in the device to have 

them cooled at fast speed. 

The effectiveness of the product is 

enhanced by the cooler’s elegant and 

sleek design, helping it blend in with any 

type of home. 

By 2023, the company claims that the 

BEEZER will be the fastest air-based 

bottle cooler in the world. For now, it is 

definitely an innovative product which 

will be welcomed into the kitchen 



Cools beverages at least 10 

times faster than your freezer 

Enjoy spontaneously and create 

moments to remember 

Designed in Germany, made in 

Europe 


news.ifa-berlin.com

ADVERTORIAL 

STAND OF THE DAY 

BOSCH 

HALL 1.1 / STAND 101 

"Live fantastic #LikeABosch" 

1 

2 

3 

4 

Undine Lory 

Head of Marketing Bosch 

Hausgeräte Central Europe 

Our motto for 

this year's stand 

is 'Live fantastic 

#LikeABosch'. We want 

to show how Bosch can 

make our lives easier, 

more sustainable, 

healthier and smarter. 

The central Fantastic 

Lounge provides a 

good overview of all 

areas of the stand and 

invites visitors to linger. 

Our new TV campaign, 

which was created in 

cooperation with the 

famous German hip-hop 

group Die Fantastischen 

Vier, also communicates 

these benefits at the 

trade fair stand in a 

pointed and humorous 

way. 

1 FANTASTICALLY SMART = 

WASHING MACHINE & DRYER 

Here visitors are able to experience the full force 

of the new Bosch Series 8 premium washing 

machines, which not only belong to the best 

energy efficiency class A, but beat its limit by an 

impressive 20%. One of the completely novel 

functions of this premium home appliance is the 

Mini Load option, which shortens the runtime of 

the previously selected wash at the touch of a 

button, saving not only time but also water and 

energy. Visitors are also able to learn about how 

the i-DOS automatic dosing system and Home 

Connect app can work together to determine 

how much liquid detergent was used. 

2 FANTASTICALLY HEALTHY = 

COOKIT & OVEN 

A must for food lovers, it showcases Bosch's 

latest kitchen information sharing hub - Cookit 

from Bosch. Plugged into the Home Connect 

ecosystem, visitors are able to share all of their 

favourite recipes via email or messenger apps. 

With three cooking modes, Guided Cooking, 

Automatic Programmes and Manual Cooking 

- the multi-functional kitchen machine has 

all bases covered, whether you wish to follow 

your gut feeling or seek assistance. Visitors are 

introduced to the 8 Series, the company's new 

premium oven range, which cooks certain foods 

even faster and is particularly gentle on nutrients. 

They are even equipped with Air Fry heating 

mode, a method which uses very little oil, but is 

just as crispy. 

INVENTED FOR LIFE 

3 FANTASTICALLY SUSTAINABLE = 

ECO FRIDGE & FRIDGE-FREEZER 

COMBINATION 

Visitors can learn about how Bosch is developing 

"fantastically sustainable" energy-efficient 

appliances and products, as well as developing 

new approaches throughout the entire product 

life cycle. The company's drive towards a 

sustainable future will be showcased in its latest 

cooling innovation, the new Bosch Eco Fridge. 

Conventional materials within the state-of-theart 

fridge have been replaced with recycled 

or CO2-reduced or CO2-neutral alternatives, 

reducing its CO2 footprint by 33%. Visitors are 

also introduced to a new "noise champion" from 

Bosch, the KGN39AIAT which generates an 

operating noise of only 29 dB. 

4 FANTASTICALLY SIMPLE = 

UNLIMITED 7 PROHYGIENIC AQUA 

The answer to combining mopping and 

vacuuming in a time-saving manner is here 

for all to see. Thanks to Bosch's Unlimited 7 

ProHygienic Aqua, dust and stains won't stand 

a chance, even in hard-to-reach places. Visitors 

are introduced to the DynamicAqua nozzle and 

AllFloor DynamicPower nozzle with integrated 

LED lights, which combine both cleaning 

practices in one. They can also learn about the 

machine's additional time-saving features, like 

its 250 ml water tank which ensures a mopping 

range of up to 50 sqm. 


WHERE 

TO GO IN 

BERLIN 

© Thomas Keller 

Mayor of Berlin hails IFA 2022 

as a beacon for the city 

IFA's strong return to Berlin sends a powerful message around the world. 

Mayor Franziska Giffey explains what hosting the leading trade fair means 

to her and the city. 

Mayor Giffey says it is "a real pleasure" to 

welcome back IFA to Berlin after a two-year 

break and gives a personal welcome to exhibitors 

and visitors from all over the world. 

"We’re glad to have you here again!" she says. 

"IFA is well-known as one of the world’s largest 

technology fairs. This year, it’s living up to its 

reputation again, with the latest trends from the 

world of consumer and home electronics. 

"Showcasing smart innovations and energyefficient 

technologies, this leading trade fair is 

a driving force for the economy and for markets 

worldwide. It’s one of Berlin’s flagships, not only 

as a trade fair and congress, but also as a leading 

European hub for innovation and technology. The 

2022 IFA is a beacon of sorts, not least because it 

stands for a resurgence after two difficult years." 

Mayor Giffey reveals ambitions to reposition 

Berlin as a hub for international trade fairs 

and events. "Many trade fairs, smaller and 

larger events alike that give life in Berlin its 

characteristic verve, had to be cancelled," she 

continues. "Now we can finally take off again and 

are looking to pick up where we left off with the 

positive economic development that had made 

us a leader in Germany before the pandemic. 

"The Berlin Senate is supporting the economic 

reboot with millions of euros in programmes and 

tailor-made measures. We want to reposition 

Berlin as a venue for international trade fairs and 

events, together with Messe Berlin, which this 

year celebrates its 200th anniversary." 

(IFA IS) ONE 

OF BERLIN’S 

FLAGSHIPS, 

NOT ONLY AS 

A TRADE FAIR 

AND CONGRESS, 

BUT ALSO AS 

A LEADING 

EUROPEAN 

HUB FOR 

INNOVATION 

AND 

TECHNOLOGY 



news.ifa-berlin.com

HALL 1.1 - STAND 107 

HALL 1.1 - STAND 102 HALL 1.1 - STAND 101 

HALL 1.1 - STAND 103





IFA INTERNATIONAL • HALL PLAN 2022




HALL 21 - STAND 101 


Hall 25 Stand 102 




HALL 7.1a - STAND 116 




HALL 1.2 - STAND 235

IFAINT22_D1_Online

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