What is a Cookie?
A cookie is a small file that is exchanged between a web browser and a web server. Cookies are stored on the (end) device of the user’s website. In these small files, for example, elementary information such as user settings is stored. The cookies are then sent back to the original website on each subsequent visit. Cookies are useful because they enable the website to recognize the user's browser or device within a certain period of time.
Most cookies contain a so-called cookie ID. This is a string of characters that web pages and servers assign to the browser in which the cookie is stored. This allows web pages and servers to distinguish the browser from browsers with other cookies, and each browser can be identified by its unique cookie ID. This is used only to uniquely identify a web browser on a particular device and not to identify a person.
There are three categories of cookies:
- Cookies that are essential to ensure the basic functionality of the website,
- Functional cookies to ensure the performance of the website
- Targeted cookies to improve the user’s experience
How are cookies used for Yumpu Services?
To use the Yumpu service, four types of cookies are used:
- Session Cookies: These are only stored temporarily during a browser session and are deleted from your devices as soon as the browser is closed.
- Persistent cookies: These are stored on your computer or device for a predefined period of time, regardless of when the browser is closed.
- First-party cookies: These are set by the Yumpu website and are read only by this website. (For example, if you receive cookies from our website, they can only be recognized by our website).
- Third-party cookies: These are not set by Yumpu, but by another organization, such as an analysis company that sets its own cookies to provide this service. Please note that third- party cookies are managed by the respective partners and service providers. For more information about how we use the information we collect, please refer to the cookie policies of the relevant third parties.
Which Cookies does Yumpu use?
The following table lists which cookies we use, as well as their purpose, type and storage period.
Cookie Supplier Cookie-Name Purpose Expiration Type Google Analytics
_ga Google Analytics Cookies are used to collect anonymous information about how visitors use and interact with our website. We use the information we collect to create reports that help us improve our Yumpu service. The anonymous information includes the number of visitors to the website, which pages they visited and where they came from. 2 years http _gat Used to reduce the request quota. Session http _gat_yptrack Unclassified Session http _gid Used to differentiate between users. Session http _gac Stores Google Analytic campaign information 30 days collect Unclassified Session Pixel Google.com ads/ga-audiences Used by Google AdWords to re-enable visitors to a website who are likely to convert to customers. This is based on user behavior across web pages. Session Pixel ads/user-lists/# Unclassified Session Pixel ads/conversion/# Tracks the conversion of ads to the site. Session Pixel Google DoubleClick IDE Yumpu uses Google DoubleClick to measure the effectiveness of our online advertising. This cookie is linked to Google's DoubleClick for Publishers service. The purpose is to register and report the actions of users on our website after viewing or clicking on one of the ads. 1 year http pagead/viewthroughconversion/1014851341 Unclassified Session Pixel test_cookie This cookie is used to check whether the user's browser supports cookies. Session http
fr The "fr" cookie is used by Facebook to display advertisements and contains the encrypted Facebook user ID and browser ID. Logged out Facebook users (opt- out) are tracked using social plug-ins. 3 month http tr Captures how many users click on our ad and which Facebook ad leads to conversion (Conversion Tracking). Session Pixel Intercom
intercom-id-9e7fb24c6e48df26c894b9d2959ebf88dfbc83cd Unclassified 20 years http intercom-state Unclassified Persistent http intercom-lou-9e7fb24c6e48df26c894b9d2959ebf88dfbc83cd These cookies are used by our Intercom instance, a tool with which we interact with users and analyze user behavior. intercom-session-9e7fb24c6e48df26c894b9d2959ebf88dfbc83cd These cookies are used by our Intercom instance, a tool with which we interact with users and analyze user behavior. Intercom-visitor-session-9e7fb24c6e48df26c894b9d2959ebf88dfbc83cd These cookies are used by our Intercom instance, a tool with which we interact with users and analyze user behavior. _mkra_ctxt Unclassified Session http Visual Website Optimizer
v.gif Unclassified Session Pixel _vwo_uuid_v2 Cookie generates a unique ID for each visitor and is used for the report segmentation function in VWO. 100 days http _vis_opt_s This cookie detects whether users are new or returning to a particular test. 100 days _vis_opt_test_cookie This is a temporary session cookie that is generated to determine whether or not cookies are enabled in the user's browser. Session _vis_opt_out The cookie is used to determine whether a user should be excluded. 10 years Yumpu yp_csrf This cookie is used for the security check of post requests. 2 hours http ypsession Session Cookie Session http yumpu_slc Language Cookie 6 days http Additionally, 10 Yumpu Cookies are set. These are absolutely necessary cookies, which ensure basic functions of the website. These are not explicitly described here. Mouseflow mf_[website-id] The cookie contains information about the current session, but no information that can identify the visitor. Session mf_user Mouseflow is a user behaviour analysis and tracking tool. Mouseflow is used to understand how users interact with our website. This cookie determines whether the user is a returning or first-time visitor. This is done simply by a yes/no checkbox and no other information about the user is stored. 90 days AdvertServe
AVPUID (Cookie) Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. 1 year http AdvertServe AVP_UUID Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. persistent html local storage Sourcepoint
For more information on data processing under joint responsibility by other vendors, please refer to their privacy notices, which you can access from our: Privacy Manager
No longer in Use:
(These cookies have already been deleted and can still be found until they expire, or you delete them.)
Cookie Supplier Cookie-Name Purpose Expiration Type Segment ajs_anonymous_id This cookie is usually used for analysis and helps count how many people visit a particular website if you have previously visited it. 1 year ajs_group_id This cookie records the use and events of visitors to the site. 1 year ajs_user_id This cookie is used to track visitor usage, events, and target marketing, and to measure application performance and stability. 1 year impression.php/# Used by Facebook to register impressions on pages with the Facebook login button. Session Pixel Alexa _asc Page metrics and directly measured page views and visitors of our website. Confirms that our page metrics are certified by Alexa. Directly measured ranking of where visitors go (subdomains). Session http _auc
More information about _asc and _auc can be found here .
1 year http atrk.gif Alexa Certify Code (certify.alexametrics.com) Session Pixel Hotjar _hjIncludedInSample This session cookie is set so that Hotjar knows if this visitor belongs in the example used to generate funnels. 1 year http
You can opt out of using our cookies and external third-party cookies at any time by adjusting your cookie settings accordingly. You will find instructions on how to do this below in this policy.
How can you disable and/or delete cookies on your computer?
Last Update: 27.04.2022