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I NEWS I IFA 2022: Welcoming back the world of consumer and home electronics The IFA opening press conference hails the return of personal interaction, collaboration and co-innovation The tone of the IFA opening press conference on Wednesday was positive and optimistic, with a sense of joy and gratitude that the event could finally take place again in person, after the disruption caused by the pandemic. "This trade fair serves a fundamental human need for first-hand experiences," said Martin Ecknig, CEO, Messe Berlin, addressing the packed conference area. "We are here to reconnect, to interact, to collaborate and to co-innovate. We will define the future of technology. What you see at IFA 2022 will shape our world for the time after the pandemic," he added, before highlighting some other key moments in the event's history - Albert Einstein speaking here in 1930 and the IFA debuts of colour TVs and digital music in the 1960s and 1990s respectively. Opening the event, Dr Sara Warneke, MD, gfu, demonstrated how the last two years have seen a "pandemic-related boom accompanied by exceptional growth." She continued: "Consumers were more oriented towards their homes, with 'stay at home' being the catchphrase. For our industry, comparing 2019 with 2021 we see a growth of 17%. Entertainment, the technical possibilities of working and learning at home, as well as devices for cooking and baking were particularly highly in demand." Dr Warneke advised that, while this growth phase was over and global markets are normalising or decelerating across all industries, there are signs that household appliance sales have the potential for continued growth as consumers look for products with increased energy efficiency, longevity and smart connectivity in response to rising energy costs and growing eco-consciousness. The come-back of the world's leading fair for consumer and home electronics offers another essential growth impulse: "IFA - the world's most important trade show for consumer and home electronics - will make its contribution to a successful year-end spurt," she concluded, adding that the FIFA World Cup taking place in the winter would be likely to further boost TV and home entertainment sales for the year-end season. Both Dr Warneke and Martin Ecknig referred to the issues facing the global industry - the Ukraine conflict, supply-chain issues, rising inflation and continuing pandemic-related travel restrictions - and how these are affecting consumer confidence. As a result, de-globalisation joins sustainability as a prominent and urgent topic of conversation at IFA 2022. On the perennial subject of the Smart Home, Dr Warneke added: "Energy saving is a very important issue that will accompany us during the winter and into the future, so the adoption of Smart Home should finally be accelerated" 6 IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 news.ifa-berlin.com
I NEWS I Bosch presents full product range at its IFA press conference The latest Bosch innovations, from home security to kitchen and household appliances, are on display under one roof for the first time at IFA 2022. Bosch used its bustling IFA press conference to introduce the latest technologies from its wide portfolio of product categories, which will be promoted in the framework of its dynamic new #LikeABosch campaign at IFA 2022. The humorous campaign was created in collaboration with Die Fantastischen Vier, a famous German hip-hop group which will also be appearing at the Bosch stand today at 13:00. Harald Friedrich, MD, Robert Bosch Hausgeräte GmbH, used his presentation to take the audience on a dawn-to-dusk tour of the smart home as seen by Bosch, starting off with the Door/Window Contact II and II Plus, promising energy efficiency and security in one. Attendees were then transported to the breakfast table where the Unlimited 7 ProHygienic Aqua is there to clean the "kitchen battleground," Mr Friedrich said. Combining mopping and vacuuming, the product removes dust and stains in a time-saving manner. Another innovation highlighted during the presentation, Cookit from Bosch prepares simple and fresh food for lunch with the choice of three cooking modes including guided, automatic, and manual. Recipes can be shared with the Home Connect app, while the new integrated Series 6 dishwasher is on hand to clean up. Aiming to make 'afternoon laundry' more time- and energy-efficient, the new Bosch premium washing machines in Series 8 not only belong to the highest energy efficiency class A, but even undercut its requirement by an additional 20%. This is made possible, in part, by highly efficient water management thanks to the latest i-DOS automatic dosing system which automatically ensures perfect dosing for each wash cycle, protecting both fabrics and skin. Meanwhile the new Series 8 heat pump dryer in EEC A+++ is another 10% more efficient than the best EEC A+++2. In the evening, the new Radiator Thermostats II is on hand to heat each room with energy efficiency and exactly as needed Hall 1.1 / Stand 101 Siemens wows with stunning new brand identity at IFA 2022 Michael Mehnert, managing director of Siemens Home Appliances since April this year, used the company's IFA press conference on Wednesday to present Siemens' stunning new brand identity and exciting IFA product innovations to a packed audience. The company's latest smart appliances cater to what consumers value most in the kitchen and at home, according to two surveys by the German Zukunftsinstitut. Siemens commissioned the research to learn more about how consumers' desires have changed during the pandemic. During his presentation, Mr Mehnert said it revealed a "new way of living" which serves as the inspiration behind the brand's latest technologies. "What is typical for new living on the one hand is the meaning of our home," he told the conference. "The home is more important than ever before and this is directly related to the time we have spent there over the past two years. We as a brand are pleased by that because if people appreciate their home more, they are also willing to invest more in high quality, beautiful and sustainable products." Further insights reveal that consumers expect progress to encompass health and well-being compared to the previous idea of having "more, faster". The findings led to the conception of the new EQ900 fully automatic espresso machine where everything from temperature to quantity can be adjusted manually, to enable a unique user experience and coffee enjoyment. It also inspired smart kitchen appliances that communicate with one another and can be controlled via the new Smart Kitchen Dock. Mr Mehnert introduced the iQ700 Duo for laundry as "our highlight this year" washing up to 65% faster and drying up to 35% faster, with Mini Load and smartFinish features. Meanwhile the iQ700 oven uses AI to achieve results according to individual tastes. Hall 1.1 / Stand 102 IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 7
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