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I NOMADIC LIFESTYLE I SPECIAL FEATURE I<br />

Urbanista launches world’s<br />

first self-charging, solarpowered<br />

headphones<br />

ADVERTORIAL<br />

Los Angeles are the world’s first self-charging, solar-powered,<br />

wireless active noise-cancelling headphones. This step forward in<br />

headphone technology innovation comes courtesy of Urbanista, a<br />

Swedish lifestyle audio brand inspired by cities and urban life.<br />

Urbanista's Los Angeles headphones offer<br />

virtually unlimited playtime with solar<br />

charging which continues working when<br />

exposed to both indoor and outdoor light.<br />

Thanks to advanced green technology,<br />

the headphones can convert all outdoor<br />

and indoor light into energy. Listeners can<br />

also enjoy advanced hybrid Active Noise<br />

Cancelling, which works to instantly reduce<br />

intrusive background noise. Alternatively,<br />

Ambient Sound Mode allows users to stay<br />

aware of surrounding sounds.<br />

Furthermore, listeners can enhance their<br />

audio experience with the Urbanista mobile<br />

app for both iOS and Android. The mobile<br />

companion provides information on how to<br />

get the most out of Los Angeles playtime,<br />

with visual guides to solar charge levels<br />

and usage. Customers can also use the app<br />

to customise headphone controls and<br />

configurations.<br />

“Los Angeles has been a highly<br />

anticipated product and an<br />

advancement in technology<br />

that our industry has been<br />

waiting for”, says Urbanista<br />

CEO Anders Andreen. “We are<br />

pleased to announce Urbanista<br />

Los Angeles is now shipping<br />

worldwide and we are excited to be<br />

delivering this ground-breaking technology<br />

to the market.<br />

“It is not often innovations such as this one<br />

come along and I am personally looking<br />

forward to seeing how our customers enjoy<br />

an entirely new way of consuming content<br />

on the go”.<br />

Named after America’s city of angels, the Los<br />

Angeles headphones are available now in<br />

Midnight Black and Sand Gold colourways<br />

Hall 1.2 / Stand 219<br />

KEY SELLING<br />

POINTS<br />

Virtually infinite<br />

playtime<br />

Always charging<br />

when exposed to<br />

light, both outdoors<br />

and indoors<br />

80 hour battery<br />

reserve<br />

Call, connect and listen<br />

to music in confidence<br />

with the Jabra Elite 5<br />

Today, Jabra, introduces a new<br />

addition to its true wireless<br />

range, the Jabra Elite 5. The<br />

brand's latest earbuds are<br />

designed for those needing to<br />

make calls on the go or who<br />

enjoy immersing themselves<br />

in media during leisure. They<br />

make it possible for individuals<br />

to focus on what really matters,<br />

with new Hybrid Active Noise<br />

Cancellation (ANC), powered<br />

by the Qualcomm QCC3050<br />

Bluetooth chipset. The<br />

Hybrid ANC uses feedback<br />

microphones on the inside<br />

of the ear, and feedforward<br />

microphones on the outside.<br />

The ANC performance is<br />

therefore less sensitive to<br />

how you position the buds in<br />

the ear and it ensures a more<br />

reliable noise cancellation<br />

across a wider range of<br />

frequencies. The product's<br />

ergonomic design provides an<br />

all-day wearing comfort, even<br />

after the 7hrs play time with<br />

ANC on (28hrs with case)<br />

Hall 1.2 / Stand 216<br />

KEY SELLING<br />

POINTS<br />

Hybrid Active Noise<br />

Cancellation (ANC) blocks<br />

more background noise,<br />

powered by the QCC3050<br />

Bluetooth SoC<br />

Powerful 6mm speakers for<br />

goosebump-inducing, heartracing,<br />

soaring sound<br />

6-microphone call<br />

technology with wind noise<br />

suppression<br />

IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 23

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