21.05.2024 Views

2024 - The Daily VINEXPO ASIA - PREVIEW Edition

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>PREVIEW</strong><br />

TUESDAY 21 MAY <strong>2024</strong><br />

<strong>VINEXPO</strong> <strong>ASIA</strong> <strong>2024</strong><br />

A GLOBAL GATHERING<br />

UNITING THE WINE AND SPIRITS<br />

INDUSTRY IN HONG KONG<br />

EXCLUSIVE INTERVIEW<br />

<strong>VINEXPO</strong> <strong>ASIA</strong> <strong>2024</strong><br />

A "SMALL SPARK"<br />

HELPING REKINDLE<br />

THE WINE AND<br />

SPIRITS INDUSTRY<br />

IN CHINA<br />

Rodolphe<br />

Lameyse<br />

Vinexposium CEO<br />

MARKET TRENDS<br />

<strong>VINEXPO</strong> <strong>ASIA</strong><br />

<strong>2024</strong>: A GATEWAY<br />

TO MARKETS<br />

RIPE WITH<br />

OPPORTUNITY<br />

#06<br />

开 启 充 满 机<br />

遇 的 市 场 之<br />

门<br />

#05


GENERAL<br />

PLAN<br />

STAND C 008<br />

STAND G 118<br />

STAND B 335<br />

STAND F 280-6


I NEWS I<br />

© Vinexpo Asi - Richard Koh<br />

© Vinexpo Asi - Richard Koh<br />

Discover<br />

the full programme.<br />

Scan this QR code.<br />

Vinexpo Academy<br />

Programme<br />

Vinexpo Asia <strong>2024</strong> has a wide range of conferences,<br />

masterclasses, panels and awards to offer—there's really<br />

something for everyone. A few highlights of the programme<br />

are outlined below, the full programme is available online<br />

for details.<br />

TUESDAY 28 MAY <strong>2024</strong><br />

CONFERENCE<br />

No and Low<br />

– All Hype or New Reality?<br />

香 港 及 大 湾 区 : 消 费 者 趋 势 调<br />

查 , 葡 萄 酒 及 烈 酒 行 业 未 来 挑<br />

战 及 机 遇<br />

Ian Ford, CEO and Founder Nimbility<br />

10:00a.m. - 11:00a.m.<br />

Location: Room N-106-107-108<br />

Language: English<br />

PANEL DISCUSSION<br />

Hong Kong and <strong>The</strong> Greater<br />

Bay Area: Consumer Trends,<br />

Challenges and Opportunities<br />

for the Industry<br />

香 港 及 大 灣 區 - 消 費 者 趨 勢 調 查 / 葡 萄<br />

酒 及 烈 酒 業 的 挑 戰 及 機 遇<br />

Various Speakers<br />

2:00p.m.-3:30p.m.<br />

Location: Room N-106-107-108<br />

Language: English<br />

AWARD CEREMONY<br />

<strong>The</strong> Drinks Business Asian<br />

Awards <strong>2024</strong> Ceremony<br />

<strong>2024</strong> 年 亚 洲 饮 品 业 大 奖 颁 奖 典 礼<br />

Eloise Feilden, Asia Editor,<br />

<strong>The</strong> Drinks Business<br />

4:00p.m.-6:00p.m.<br />

Location: Room N-106-107-108<br />

Language: English<br />

WEDNESDAY 29 MAY <strong>2024</strong><br />

MASTERCLASS<br />

Chateauneuf-du-Pape:<br />

Limitless style with<br />

authenticity<br />

教 皇 新 堡 : 无 限 风 格 , 纯 正 品 质<br />

Jenny Mack, Certified Bordeaux<br />

Educator and Principal Educator,<br />

AWSEC<br />

10:00a.m.-11:00a.m.<br />

Location: Room N-111-112<br />

Language: English<br />

PANEL DISCUSSION<br />

How wine clubs are changing<br />

the way we drink<br />

葡 萄 酒 俱 乐 部 如 何 改 变 我 们 的 饮 酒<br />

方 式<br />

Richard Hemming, Head of Wine,<br />

Asia, Institute of Masters of Wine<br />

Sarah Soo-Kyung, Head of South<br />

Korea, Nimbility<br />

Nimmi Malhotra, Wine and drinks<br />

writer, Channel News Asia<br />

Linden Wilkie, Founder, Club Batard<br />

11:30a.m.- 12:30p.m.<br />

Location: Room N-106-107-108<br />

Language: English<br />

AWARD CEREMONY<br />

Star Wine List of the Year Asia<br />

亚 洲 年 度 星 级 酒 单<br />

Krister Bengtsson, Publisher<br />

Choi Reeze, Jury member, Star Wine<br />

List<br />

4:00p.m.-6.00p.m.<br />

Location: Room N-106-107-108<br />

Language: English<br />

THURSDAY 30 MAY <strong>2024</strong><br />

MASTERCLASS<br />

<strong>The</strong> Vintage Influence in <strong>The</strong><br />

Qiu Shan Valley in Penglai<br />

瓏 岱 酒 庄 葡 萄 酒 垂 直 品 鉴 会 — 山 东<br />

蓬 莱 丘 山 山 谷 的 年 份 影 响<br />

Antoine Granger, International,<br />

Château and domain sales director /<br />

国 际 销 售 总 监 , Domaines Baron<br />

Charles Treutenaere, General<br />

Manager / 酒 庄 总 经 理 , Domaine de<br />

Long Dai<br />

Chen Liang, Cellar master / 酿 酒 师 ,<br />

Domaine de Long Dai<br />

10:00a.m.-11:00a.m.<br />

Location: Room N-111-112<br />

Language: English<br />

A CHANCE TO TASTE WITH<br />

BETTANE+DESSEAUVE<br />

CONFERENCE<br />

Selling your wine in a crowded<br />

market<br />

如 何 在 竞 争 激 烈 的 葡 萄 酒 市 场 占<br />

据 一 席 之 地<br />

Richard Hemming, Head of Wine,<br />

Asia, Institute of Masters of Wine<br />

11:30a.m.-12:30p.m.<br />

Location: Room N-106-107-108<br />

Language: English<br />

MASTERCLASS<br />

Pisco Academy: <strong>The</strong> Next<br />

Latin-American Spirits<br />

Revolution<br />

皮 斯 科 大 师 班 : 下 一 场 拉 丁 美 洲 烈<br />

酒 革 命<br />

Manuel Arce, Spirits Director,<br />

Nimbility 比 力 新 烈 酒 总 监 - Certified<br />

Pisco Educator by Pisco Chile 皮 斯<br />

科 智 利 认 证 培 训 师 - Pisco Academy<br />

Trainer, Capel Group Cape / l 集 团 皮<br />

斯 科 学 院 培 训 师<br />

2:00p.m.-3:00p.m.<br />

Location: Room N-104-105<br />

Language: English<br />

<strong>The</strong> show before the show! On Monday 27 May — the day before Vinexpo Asia<br />

begins — nearly 70 producers will be on hand at the HKCEC for a grand tasting<br />

event organised by the renowned French wine critic duo Bettane+Desseauve.<br />

<strong>The</strong> event will feature six masterclasses, given by either Michel Bettane or Thierry<br />

Desseauve, and begins at 11:00 a.m. <strong>The</strong> first portion of the day, until 5:00 p.m., is<br />

reserved for professionals and the press. <strong>The</strong> tasting will then be open to everyone<br />

else starting at 5:00 p.m. until closing time at 9:00 p.m.<br />

<strong>The</strong> <strong>Daily</strong> is a CLEVERDIS Publication. 439 route de la Seds<br />

13127 Vitrolles, France - Tel: + 33 442 77 46 00<br />

SAS capitalised at €155,750 • VAT FR 95413604471 • RCS Salon de Provence 413 604 471<br />

info@cleverdis.com - www.cleverdis.com - vinexpoasia.com<br />

• Publisher: Jean-François Pieri • Senior Account Manager: Benjamin Klene<br />

• Head of Editorial Team: Emiliana Van Der Eng • Editorial Assistant: Camille Hedjam<br />

• Senior Editor: Monica Hutchings • Editorial team: Benjamin Witte • Chinese translator: Qiongyao Liu<br />

• Art Director: Hélène Beunat • Webmaster: Guillaume Vinrich<br />

• With the participation of : Bettina Badon, Zineb Elhabiri, Amelie Hoepfl, Dylan Jori, Mélanie Meynard,<br />

Veronika Verzhak<br />

>>>> To contact them: first name.last name@cleverdis.com<br />

• Cover: © Jose Alfonso Sierra - Unsplash<br />

© CLEVERDIS <strong>2024</strong> - Registration of Copyright May <strong>2024</strong>. Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee<br />

can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made<br />

as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may<br />

be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means<br />

whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes<br />

a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks<br />

and/or belong to companies which are their respective proprietors. <strong>The</strong> publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those<br />

interviewed or cited therein. <strong>The</strong>ir opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. <strong>The</strong> inclusion<br />

of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents<br />

and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All<br />

statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions<br />

relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from<br />

the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication.<br />

Photo Credits and Copyright: All Rights Reserved.<br />

THE DAILY • TUESDAY 21 MAY <strong>2024</strong> 3


I NEWS I<br />

<strong>The</strong> stage is set for Vinexpo<br />

Asia <strong>2024</strong><br />

With an eye on Asia’s diverse and dynamic wine<br />

and spirits market, Vinexpo Asia opens its doors on<br />

28 May to exhibitors from 35 countries. Thousands<br />

of importers, merchants, hoteliers and other trade<br />

visitors will be attending the much-anticipated<br />

three-day event.<br />

Vinexpo Asia is the region’s<br />

leading event for the wine and<br />

spirits sector, and for the first<br />

time in six years, it heads back<br />

to the vibrant metropolis of<br />

Hong Kong, at the gateway to<br />

the Guangdong-Hong Kong-<br />

Macao Greater Bay Area and<br />

the Mainland Chinese market.<br />

<strong>The</strong> show will take place at the<br />

Hong Kong Convention and<br />

Exhibition Centre (HKCEC) and<br />

feature 35 exhibitor countries<br />

from across the globe. An<br />

estimated 10,000 trade visitors<br />

from 60 different nations are<br />

also expected to attend.<br />

“Vinexpo Asia is an essential<br />

meeting place for our industry.<br />

I meet many of my colleagues<br />

there and there is a real diversity<br />

of producers exhibiting”, says<br />

Ronald Khoo, Head of Wine and<br />

Spirits at Cathay Pacific.<br />

Approximately 40% of the<br />

exhibitors hail from France.<br />

<strong>The</strong> other 60% represent a<br />

diversity of regions, including<br />

North America (Canada and the<br />

United States), South America<br />

(Chile and Argentina), Africa<br />

(Ethiopia and South Africa)<br />

and even the Balkans (Bosnia-<br />

Herzegovina and Belarus).<br />

<strong>The</strong>re will also be producers<br />

from Australia, New Zealand,<br />

Singapore, Spain, Italy and<br />

Mainland China, where<br />

according to the IWSR Institute,<br />

wine and spirits consumption<br />

is expected to grow by 19% in<br />

value between now and 2027.<br />

Among the trade visitors,<br />

approximately 50% are<br />

importers. <strong>The</strong> other half are<br />

wholesalers, wine merchants,<br />

retailers, hoteliers and<br />

restauranteurs, who will have an<br />

opportunity not only to network<br />

and collaborate, but also to<br />

learn. Vinexpo Asia places a<br />

special emphasis on education,<br />

and its Vinexpo Academy offers<br />

more than 50 premium sessions<br />

led by 75 experts. <strong>The</strong> goal is<br />

to encourage innovation and<br />

promote excellence, all with an<br />

eye on the Asian market, where<br />

rising incomes, an expanding<br />

middle class, and a growing<br />

affinity for Western lifestyles<br />

promise opportunities for wine<br />

and spirits producers.<br />

Mainland China continues to<br />

be the region’s largest import<br />

market, but wine and spirits<br />

professionals are also keen to<br />

target consumers in places such<br />

as Taiwan, Vietnam, Thailand,<br />

Japan, South Korea, Singapore,<br />

Malaysia, and the Philippines<br />

© Odeum<br />

CSR STRATEGY <strong>2024</strong><br />

Vinexpo Asia continues to take steps toward<br />

sustainability, and with an eye on reducing<br />

its carbon footprint organisers for this<br />

year’s event have adopted some key CSR<br />

strategies.<br />

COLLECTING CORKS<br />

Exhibitors are asked to set their corks aside<br />

in receptacles located on exhibit counters<br />

and in the aisles.<br />

Those corks will then be collected so that<br />

the materials can be reused. Proceeds will<br />

later be donated to a charity organisation.<br />

SAAVY SHIPPING<br />

Knowing that transpor t is a major source<br />

of CO2 emissions, Vinexpo Asia will provide<br />

wine glasses (68,000 of them) from its<br />

French stock so as to avoid having to bring<br />

them in from each exhibitor's country.<br />

Organisers place an emphasis, furthermore,<br />

on shipping materials by boat, and<br />

encourage exhibitors to do the same.<br />

Also, to cut down on waste, all spittoons and<br />

ice buckets will be collected at the end to be<br />

reused in future events.<br />

TRIMMING BACK<br />

When it comes to the environment, less is<br />

more. With that in mind, organisers removed<br />

10,000 sq. metres of aisle carpet.<br />

<strong>The</strong> choice was also made to use recycled<br />

materials, especially wood, to build booths,<br />

and to use existing rooms for the Vinexpo<br />

Academy.<br />

Would you like to strengthen your brand's<br />

presence at the show?<br />

Book your advertising or advertorial space<br />

in <strong>The</strong> <strong>Daily</strong> - Vinexpo Asia.<br />

Need to advertise<br />

during the show?<br />

You still can!<br />

We'd be happy to discuss opportunities<br />

with you.<br />

Give us a call at +33 6 98 40 29 27.<br />

We'll help you increase your brand<br />

awareness in the homeland wine industry!<br />

4 THE DAILY • TUESDAY 21 MAY <strong>2024</strong> vinexpoasia.com


I MARKET TRENDS I<br />

Vinexpo Asia <strong>2024</strong>: A gateway to<br />

markets ripe with opportunity<br />

As major players in the wines and spirits industry from<br />

around the world prepare to gather in Hong Kong for<br />

Vinexpo Asia <strong>2024</strong>, the panorama in Asia's wine and<br />

spirits trade is one of ample opportunity. Throughout the<br />

region, incomes are rising, the middle class is growing, and<br />

consumer habits, particularly among young people, are<br />

shifting, especially when it comes to wine.<br />

South Korea is a case in point.<br />

Beer and spirits continue to be the<br />

country's alcoholic beverages of<br />

choice, but consumption of still and<br />

sparkling grape-based wines is very<br />

much on the rise, with compound<br />

annual growth of 16% and 15%<br />

respectively over the past several<br />

years, according to the IWSR Institute.<br />

What's driving the shift? Online sales,<br />

for one, along with changing attitudes<br />

among young consumers, who<br />

have a growing affinity for westernassociated<br />

products and see wine as<br />

both fashionable and sophisticated.<br />

Young people are impacting wine<br />

sales in Japan as well, helping push<br />

sales of white and sparkling wines<br />

in a country that has traditionally<br />

preferred reds, particularly from<br />

France, Italy and California.<br />

Overall, per capita wine consumption<br />

is rising there, and the market is<br />

expected to grow 6.3% in the 2023-<br />

2028 period, as reported by the<br />

IMARC Group research company.<br />

It doesn't hurt that Japan has a<br />

sophisticated food culture, with more<br />

Michelin-starred restaurants (554 in<br />

2023) than any nation in the world<br />

other than France.<br />

Even places like Kazakhstan are<br />

seeing a spike in wine consumption<br />

as sectors of the youth population,<br />

influenced by opportunities to study<br />

abroad, embrace a more diverse<br />

culinary culture and seek out wine,<br />

especially from Italy and Georgia.<br />

Asia's biggest wine and spirits<br />

market, of course, continues to be<br />

mainland China, where French and<br />

Chilean wine exporters have done<br />

particularly well.<br />

Italian sparkling wines are also<br />

experiencing an upward trend in<br />

China, as are German wines, driven<br />

by young consumers. And there's<br />

good news on the horizon for<br />

Australian producers, as changes to<br />

China's customs duties along with<br />

improved diplomatic relations should<br />

boost market access<br />

© Manson Yim - Unsplash<br />

Vinexpo Asia <strong>2024</strong>:<br />

开 启 充 满 机 遇 的 市 场<br />

之 门<br />

来 自 世 界 各 地 葡 萄 酒 和 烈 酒 行 业 的 重 要 参 与 者 即 将 齐 聚 香 港 , 筹 备 参<br />

加 <strong>2024</strong> 年 度 亚 洲 葡 萄 酒 及 烈 酒 展 览 会 (Vinexpo Asia)。 亚 洲 葡 萄 酒 和 烈<br />

酒 贸 易 的 市 场 格 局 充 满 丰 富 的 机 遇 ; 环 顾 亚 洲 市 场 , 营 收 不 断 增 长 ,<br />

中 产 阶 级 日 益 壮 大 , 年 轻 人 的 消 费 习 惯 尤 其 是 葡 萄 酒 消 费 方 式 正 逐 渐<br />

改 变 。<br />

韩 国 是 这 种 市 场 机 遇 的 一 个 典 型<br />

案 例 。 尽 管 啤 酒 和 烈 酒 仍 然 是 该<br />

国 酒 类 饮 品 的 首 选 , 但 IWSR 研 究<br />

机 构 的 数 据 显 示 , 过 去 几 年 , 葡<br />

萄 酒 和 起 泡 酒 的 消 费 量 呈 16% 和<br />

15% 的 复 合 年 增 长 率 , 表 明 葡 萄<br />

酒 消 费 量 增 长 迅 速 。<br />

什 么 原 因 推 动 了 这 种 转 变 ? 首 先<br />

是 在 线 销 售 的 蓬 勃 发 展 , 还 有 年<br />

轻 消 费 者 的 态 度 变 化 , 他 们 越 来<br />

越 青 睐 西 方 产 品 , 并 将 葡 萄 酒 视<br />

为 时 尚 和 精 致 的 象 征 。<br />

在 日 本 , 年 轻 人 的 喜 好 也 在 影 响<br />

葡 萄 酒 销 售 , 虽 然 传 统 上 日 本 市<br />

场 更 偏 爱 来 自 法 国 、 意 大 利 和 加<br />

利 福 尼 亚 的 红 酒 , 年 轻 消 费 者 依<br />

然 推 动 了 白 葡 萄 酒 和 起 泡 酒 的 销<br />

售 数 字 。<br />

总 的 来 说 , 日 本 的 人 均 葡 萄 酒<br />

消 费 量 正 在 不 断 上 升 。IMARC<br />

集 团 研 究 公 司 的 报 告 预 计 ,2023<br />

年 至 2028 年 间 , 日 本 市 场 规 模 将<br />

增 长 6.3%。 这 一 趋 势 也 得 益 于 日<br />

本 精 致 的 美 食 文 化 , 除 了 法 国 以<br />

外 , 日 本 是 拥 有 米 其 林 星 级 餐 厅<br />

(2023 年 达 到 554 家 ) 数 量 最 多 的<br />

国 家 之 一 。<br />

哈 萨 克 斯 坦 也 见 证 了 葡 萄 酒 消 费<br />

的 激 增 。 受 有 海 外 留 学 经 历 的 年<br />

轻 群 体 影 响 , 年 轻 消 费 者 更 乐 于<br />

接 触 多 样 的 烹 饪 文 化 , 也 更 偏 向<br />

于 享 用 葡 萄 酒 , 特 别 是 来 自 意 大<br />

利 和 格 鲁 吉 亚 的 葡 萄 酒 。<br />

当 然 , 亚 洲 最 大 的 葡 萄 酒 和 烈 酒<br />

市 场 仍 然 是 中 国 大 陆 , 法 国 和 智<br />

利 的 葡 萄 酒 出 口 商 在 该 市 场 的 表<br />

现 尤 为 出 色 。<br />

意 大 利 起 泡 酒 在 中 国 市 场 呈 现 上<br />

升 趋 势 , 而 德 国 葡 萄 酒 渐 渐 受 到<br />

年 轻 消 费 者 的 青 睐 。 对 于 澳 大 利<br />

亚 生 产 商 来 说 , 也 有 利 好 消 息 :<br />

中 国 海 关 关 税 的 调 整 以 及 外 交 关<br />

系 回 温 更 有 利 于 澳 大 利 亚 酒 的 市<br />

场 准 入 。<br />

THE DAILY • TUESDAY 21 MAY <strong>2024</strong> 5


I EXCLUSIVE INTERVIEW I<br />

© Philippe Labeguerie<br />

IT WILL<br />

BECOME THE<br />

RESPONSIBILITY<br />

OF WINE<br />

MERCHANTS<br />

AND PRODUCERS<br />

TO GO OUT<br />

AND MEET THE<br />

PLAYERS ON THE<br />

CHINESE MARKET.<br />

Rodolphe Lameyse<br />

Vinexposium CEO<br />

6 THE DAILY • TUESDAY 21 MAY <strong>2024</strong> vinexpoasia.com


I EXCLUSIVE INTERVIEW<br />

I<br />

Vinexpo Asia <strong>2024</strong><br />

a "small spark" helping rekindle<br />

the wine and spirits industry in China<br />

Vinexposium CEO Rodolphe Lameyse enthusiastic<br />

about the show's return to Hong Kong after six years<br />

Ahead of this year's Vinexpo Asia, <strong>The</strong> <strong>Daily</strong> spoke with<br />

Vinexposium CEO Rodolphe Lameyse in an exclusive<br />

interview about the history of Vinexposium's connections<br />

with Hong Kong, the changes the wine and spirits industry<br />

has undergone in Asia in recent years and why face-to-face<br />

events are now more strategic than ever.<br />

This will be the Vinexpo show’s first<br />

time back in Hong Kong in six years.<br />

After Vinexposium’s return to Asia in<br />

Singapore last year, what strategic<br />

advantages does Hong Kong offer<br />

for fostering business development<br />

and networking within the global<br />

wine and spirits market?<br />

<strong>The</strong> last Vinexpo in Hong Kong was in<br />

2018. It was only six years ago, but it's<br />

almost like it was another world.<br />

<strong>The</strong> pre-Covid era and the pre-<br />

Vinexposium era. Everyone is familiar<br />

with the impact Covid had on the<br />

world and the industry. It's also<br />

different in that it was the time of<br />

Vinexpo, but not yet Vinexposium.<br />

Back then, we had one show a year,<br />

either in Bordeaux or Hong Kong.<br />

Now we've changed completely with<br />

one show a year in Paris, one show a<br />

year in the United States, one show<br />

a year in India, and one show a year<br />

in Asia, alternating every other year<br />

between Singapore and Hong Kong.<br />

But it's still a real comeback because<br />

Hong Kong remains a privileged<br />

place due to its attractiveness and<br />

geographical position. Hong Kong is<br />

now, more than ever, the gateway to<br />

the wine and spirits market in China.<br />

How does the enduring relationship<br />

between Vinexposium and Hong<br />

Kong contribute to the success of<br />

Vinexpo Asia?<br />

Vinexposium has a very strong history<br />

with Hong Kong that goes back 26<br />

years. It's a relationship that has<br />

continued except during the Covid<br />

period. We have important contacts<br />

with service providers, the Hong Kong<br />

Convention and Exhibition Center<br />

(HKCEC), the Hong Kong Tourism<br />

Board (HKTB), and even within the<br />

Hong Kong SAR government. It's a<br />

very strong relationship, which is very<br />

important for us and is also a guarantee<br />

of success for the upcoming edition.<br />

While Vinexposium's return to Hong<br />

Kong is being met with a high level<br />

of participation, I think it will be very<br />

positive for the whole industry to see<br />

that the market in China is starting to<br />

pick up again and that Vinexpo Asia<br />

<strong>2024</strong> might be the small spark that<br />

gets the engine going.<br />

How has the Chinese wine and<br />

spirits market changed in the last<br />

few years?<br />

<strong>The</strong> Chinese market for spirits and<br />

wines has been deeply transformed<br />

over the last six years. Why<br />

transformed? Because there were two<br />

or three years of travel restrictions as<br />

well as restrictions to access to the<br />

hotel and catering industry, which<br />

is still a major act of consumption in<br />

China. Culturally, it is more common<br />

to go to restaurants often and gather<br />

there together with family, friends and<br />

colleagues, it isn't common to entertain<br />

at home in the same way it is in Europe.<br />

So this has profoundly transformed the<br />

way alcohol is consumed in China and<br />

Asia as a whole.<br />

This has had a major impact on<br />

the economy. Unsurprisingly, a lot<br />

of businesses, hotels, bars and<br />

restaurants have closed and probably<br />

disappeared. But I'm a believer in the<br />

French physicist Lavoisier's saying:<br />

"nothing is created, nothing is lost,<br />

everything is transformed". I think<br />

that's exactly what's happening on<br />

the Asian market. Probably the way<br />

of doing business for wine producers<br />

and wine merchants is different from<br />

what it was before Covid. Before, you<br />

had mega-importers who had a fairly<br />

extensive product catalogue and<br />

who were responsible for distribution<br />

throughout a country. Now, the<br />

number of offers has increased<br />

considerably and we've realised that<br />

the market has fragmented a little<br />

and that these large importers don't<br />

necessarily have the desire or the<br />

vocation to continue to work with a<br />

very broad range of brands. It will<br />

become the responsibility of wine<br />

merchants and producers to go out<br />

and meet the players on the Chinese<br />

market.<br />

Why is it so important for the wine<br />

and spirits industry, and especially<br />

Vinexposium, to be present in China<br />

today?<br />

<strong>The</strong> Chinese economy is the second<br />

largest in the world, it cannot be<br />

ignored. It's a market of 1.3 billion<br />

people. Not having a presence in<br />

China today will probably slow<br />

the development of your business<br />

tomorrow. That's why we need to<br />

re-establish the link, we need to be<br />

present there.<br />

For my part, I'm quite excited about<br />

this return to Hong Kong, firstly<br />

because it's historic, it's an important<br />

part of Vinexposium. It's also a market<br />

with great opportunities for those who<br />

take the trouble and make the effort<br />

to understand the market today with<br />

the transformation that's taken place<br />

<strong>VINEXPO</strong>SIUM:<br />

SERVING THE<br />

ENTIRE WINE<br />

AND SPIRITS<br />

INDUSTRY<br />

Vinexposium's CEO underlined<br />

the importance of Vinexpo Asia<br />

as a meeting place for players<br />

in the wine and spirits industry<br />

today. He alluded to the lack of<br />

a major representation of Asian<br />

buyers at Wine Paris & Vinexpo<br />

Paris as well as other major wine<br />

shows in the first half of this<br />

year. He said that he felt there<br />

had been a "profound change" in<br />

the way global business is being<br />

conducted: "We are perhaps<br />

moving a little more towards<br />

continentalisation, meaning that<br />

buyers from Asia stay in Asia<br />

and the West stays amongst<br />

themselves." He cited that this<br />

could be linked to the cost of<br />

travel, but is also a question of<br />

supply and demand, with Asia<br />

historically being a demand<br />

market that came to Europe to<br />

buy products. He believes that<br />

this has changed and "is a little<br />

bit the other way round" now.<br />

In this context, he highlighted<br />

the importance for Vinexposium<br />

"to have a permanent, long-term<br />

presence in Asia, with meetings<br />

in Singapore and Hong Kong,<br />

because it's the main contact<br />

with all the buyers in the Asian<br />

zone." He firmly stated that as<br />

CEO of Vinexposium and after<br />

the success of Paris and Asia,<br />

"we're here to serve the entire<br />

wine and spirits industry"<br />

THE DAILY • TUESDAY 21 MAY <strong>2024</strong> 7


I TRADE TALK I<br />

Thailand's flavourful cuisine offers<br />

incredible pairing possibilities<br />

Nutawan Jumpanak, top sommelier at the Anantara Siam<br />

Bangkok Hotel and Thailand's Best Sommelier 2019,<br />

has been described as a veritable “wine guru.” <strong>The</strong> <strong>Daily</strong><br />

Vinexpo Asia spoke with her ahead of this year's show<br />

about Thailand’s unique wine scene.<br />

which sometimes surprises people.<br />

Among all of the women Sommelier<br />

that I've ever worked with, they all put<br />

100 percent effort into every detail.<br />

This level of quality and attention to<br />

detail is gaining recognition.<br />

My favorite part is the moment when I<br />

get to teach a guest about a particular<br />

wine. And almost always, when wine<br />

is on the table, conversations are<br />

interesting, upbeat and successful<br />

What are some of the major trends<br />

in wine in Thailand at the moment in<br />

your opinion?<br />

<strong>The</strong> pandemic closed restaurants and<br />

bars in Thailand, and people could<br />

only drink wine at home. But now<br />

that things are back open, there’s a<br />

real trend toward premium labels,<br />

especially in the fine-wine market.<br />

How does this market differ from<br />

other parts of Asia?<br />

Our particular cuisine, with its<br />

emphasis on flavours and seasoning,<br />

makes for extraordinary opportunities<br />

to experiment with food and wine<br />

pairing, and creates a natural niche<br />

for small-scale wine producers and<br />

sparkling wines.<br />

You have been vocal about changing<br />

the perception surrounding women<br />

and wine in Asia. Can you tell us<br />

about why this is so important and<br />

what changes you’ve seen in the<br />

industry so far?<br />

It is a blessing to be a woman in the<br />

wine industry. We are passionate, and<br />

bring a particular feminine energy. We<br />

have exceptional wine knowledge,<br />

What is your favourite part about<br />

working in the wine and spirits<br />

industry?<br />

A vision for taste and quality<br />

in China's wine market<br />

<strong>The</strong> <strong>Daily</strong> spoke with Master of Wine Jennifer Docherty<br />

about the importance of taste for Chinese consumers and<br />

what to expect from her two masterclasses this year at<br />

Vinexpo Asia in Hong Kong.<br />

Can you tell us about the<br />

importance of taste for Chinese<br />

wine consumers?<br />

I had a fundamental disagreement<br />

with a past manager because I<br />

insisted that the taste and quality<br />

of wine matters in China. Although<br />

China is an immature market, I am<br />

a long term thinker. <strong>The</strong> Chinese<br />

consumer knows quality and taste,<br />

you can see this in the cuisine<br />

and taste for the finer things in<br />

life. Bringing in cheap wines that<br />

taste poorly is disrespectful to the<br />

consumer. It may provide short term<br />

sales, but it is not a strategy for long<br />

term growth, and frankly, it is not<br />

good business.<br />

What are your goals at Vinexpo Asia<br />

<strong>2024</strong>?<br />

Vinexpo Asia is an opportunity to<br />

catch up with producers and for me<br />

to share market news with them<br />

and also learn about their markets<br />

worldwide.<br />

You are giving two masterclasses at<br />

Vinexpo Asia this year. Do you have<br />

a main message you hope to convey<br />

to attendees?<br />

<strong>The</strong> two masterclasses allow me<br />

to share my ever-long enthusiasm<br />

and passion for wine. This year I am<br />

encouraging people to have another<br />

look at Bordeaux, a region that is<br />

making better and better wines<br />

offering great value.<br />

<strong>The</strong> second masterclass is a selection<br />

of wines that I like from all over the<br />

world matched with some canapes.<br />

Having worked as a buyer in Hong<br />

Kong, I would like to encourage<br />

drinking outside of the box.<br />

I would have loved to bring in some<br />

sherry but could not because the<br />

demand wasn’t there to justify the<br />

warehousing costs<br />

TUESDAY, 28 MAY <strong>2024</strong><br />

10:00a.m. - 11:00a.m<br />

Spotlight on Bordeaux<br />

wines to drink now<br />

聚 焦 波 尔 多 : 现 在 就 喝<br />

的 葡 萄 酒<br />

Room N-104-105<br />

Language: English<br />

WEDNESDAY, 29 MAY <strong>2024</strong><br />

12:00p.m. - 1:00p.m.<br />

Sips and Bites From<br />

Around the World<br />

品 尝 来 自 世 界 各 地 的 美 食<br />

Room N-109-110<br />

Language: English<br />

8 THE DAILY • TUESDAY 21 MAY <strong>2024</strong> vinexpoasia.com


I SPECIAL FEATURE I SNEAK PEEK I<br />

Cicada La Légende Rosé<br />

brings the taste of Provence to<br />

Vinexpo Asia <strong>2024</strong><br />

Villa Moncigale's Cicada La Légende<br />

Rosé is a 2023 Coteaux d’Aix-en-<br />

Provence vintage that captures the<br />

essence of its terroir around the<br />

Sainte-Victoire mountain. Grown at<br />

200 metres, the grapes thrive in claylimestone<br />

soil, benefiting from cool<br />

climates and nightly temperature<br />

shifts between 10°C and 15°C,<br />

which preserve the grapes' optimal<br />

sugar and acidity levels. This rosé,<br />

characterised by its freshness,<br />

aromatic intensity, and finesse, is<br />

KEY SELLING<br />

POINTS<br />

A fresh wine with aromatic<br />

intensity<br />

Provence terroir<br />

Original cicada-inspired<br />

bottle<br />

presented in a faceted bottle that<br />

evokes the cicada, symbolising<br />

the region's natural and historical<br />

richness<br />

Hall 1 / Stand E 039<br />

Montblanc Vodka:<br />

<strong>The</strong> essence of clarity<br />

Montblanc Vodka from Alcoholes y<br />

Vinos is distilled using water from<br />

the Angeac-Champagne spring,<br />

renowned for its clarity, and crafted<br />

from 100% northern French wheat.<br />

This combination imbues the<br />

vodka with a soft, slightly sweet,<br />

and velvety flavour profile. <strong>The</strong><br />

KEY SELLING<br />

POINTS<br />

Distilled using<br />

spring water<br />

Made from quality<br />

French wheat<br />

Functional and<br />

elegant bottle<br />

distinct bottle design incorporates<br />

a debossed representation of the<br />

Mont Blanc mountain and is sealed<br />

with a glass cork, enhancing its<br />

functional elegance<br />

Hall 1 / Stand H 002<br />

A harmonious blend from<br />

Gortinore Distillery Limited<br />

Natterjack Irish Whiskey Blend<br />

No. 1 is triple distilled, combining<br />

traditional Irish and American<br />

techniques. This blend of 20%<br />

malted barley and 80% corn matures<br />

in former bourbon barrels, finishing<br />

in charred virgin American oak. It<br />

boasts a vibrant golden colour with a<br />

bouquet of vanilla, apple, cinnamon,<br />

and citrus. <strong>The</strong> palate is smooth and<br />

creamy, featuring orange zest, spice,<br />

and cedar, culminating in a finish<br />

that evokes the essence of a long<br />

Irish summer evening<br />

Hall 1 / Stand B 003<br />

KEY SELLING<br />

POINTS<br />

Triple distilled<br />

Vibrant golden<br />

colour<br />

Rich flavour profile<br />

La Jara celebrates 25 years of<br />

organic excellence with new<br />

Pinot Noir Spumante<br />

La Jara is celebrating 25 years of<br />

organic farming in <strong>2024</strong>, and for the<br />

occasion they have created a new<br />

wine that aims to "fully represent"<br />

the winery today. This wine is the<br />

Pinot Noir Spumante Blanc de<br />

Noir Brut Nature. It is a unique<br />

and elegant white sparkling wine<br />

with exotic aromas and spicy notes<br />

made with 100% Pinot Noir red<br />

grapes. As a sparkling wine with no<br />

dosage, its residual sugar content is<br />

KEY SELLING<br />

POINTS<br />

100% Pinot Noir<br />

Zero residual sugar<br />

content<br />

Exotic aromas and<br />

spicy notes<br />

zero, making it a perfect match for<br />

fish-based dishes, especially fried<br />

ones<br />

Hall 1 / Stand H 134-1<br />

THE DAILY • TUESDAY 21 MAY <strong>2024</strong> 9

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!