IFAINT22_D1_Online

I MARKET TRENDS I
IFA: Industry
strength in
numbers
Speaking at the IFA opening press
conference on Wednesday, Dr Sara
Warneke, MD, gfu, gave a clear picture
of the current state of the industry.
"In 2020 and 2021, there was a pandemic-related
boom accompanied by exceptional growth. This phase
is now over. However, sales are still well above prepandemic
2019 levels," she said.
"The global market for technical consumer goods
(TCGs) amounted to $1.2tn in 2019, a decline of 2.8%
in comparison to 2018. In 2020, the effects of the
pandemic were already being felt, as consumers were
more oriented towards their homes. Growth amounted
to 3.9%. 2021 was particularly positive for our
industries, as growth amounted to 12.6%, increasing
overall to more than $1.4tn."
Dr Warneke advised that while this exceptional positive
development has ended, there were still many "sweet
spots" offering growth opportunities, such as IT and
home office devices, small domestic appliances as
well as large appliances. And current sales are still
above 2019 levels. TCGs grew altogether at a rate of
9% in the first half of each year between 2019 and
2022, however they declined 6% from 2021 to 2022."
Despite obvious global challenges, Dr Warneke
highlighted opportunities for positive developments.
For example: "Energy-efficient appliances help
consumers save not only energy, but also money.
Purchasing a new, more economical unit pays for itself
within a few years due to the achieved savings," she
said
TECHNICAL CONSUMER GOODS
TCG MARKET SIGNIFICANTLY ABOVE 2019 BASELINES
16 IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022
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