IFAINT22_D1_Online
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I KOREA<br />
I REGIONAL SPOTLIGHT I<br />
Coway breathes fresh air<br />
into IFA 2022 with its latest<br />
range of 'Noble' purifiers<br />
The international manufacturer from South Korea,<br />
is looking to conquer the European market with its<br />
wide range of home health appliances<br />
Conall Lee, Senior Vice President, Product<br />
Strategy and Global Business, talked about the<br />
company's latest innovations and plans for the<br />
European market in an interview with the IFA<br />
International.<br />
Can you tell us a little about your<br />
latest water and air purifiers?<br />
Coway is showcasing a total<br />
of 23 home health appliances,<br />
including new products with<br />
improvements in performance,<br />
design, and ease-of-use aimed<br />
at targeting our European<br />
market. The focus are our<br />
premium appliances, ‘Noble<br />
Collection’, the ‘Icon Water<br />
Purifier Series’ equipped with<br />
AI function, and the all-new air<br />
purifier ‘Art Columbia’. We will<br />
also introduce new additions<br />
for Airmega, our air purifier<br />
lineup, which will be featured<br />
to launch in Europe in Q2 2022.<br />
We are especially excited for<br />
our ‘Noble Collection’, which<br />
foster flawless hygiene and<br />
a self-maintenance function<br />
meant to improve the quality<br />
of life for our European<br />
consumers.<br />
What are the health and wellness<br />
benefits of using these?<br />
According to EFA(European<br />
Federation of Allergy and<br />
Airways Diseases Patients’<br />
associations), Europeans<br />
spend approximately 90% of<br />
their time indoors. However,<br />
it has been discovered<br />
that indoor air can be 70%<br />
more polluted than outdoor<br />
air. Moreover, ceaseless<br />
pollutants such as dust, pollen,<br />
and pet allergens anywhere<br />
have recently threatened the<br />
minimal standard of European<br />
health criteria. I reckon<br />
Coway’s HyperCaptive air<br />
filtration system is a great<br />
solution to protect from those<br />
harmful contaminants.<br />
What makes Coway's products<br />
stand out compared to the<br />
competition?<br />
Coway has tirelessly refined<br />
its expertise in the home<br />
appliance industry-since our<br />
founding back in 1989. We<br />
leverage our expertise in all<br />
facets of our business, such<br />
as research and development<br />
of products, production,<br />
quality assurance testing,<br />
quality management and<br />
distribution, to preemptively<br />
discern consumer needs and<br />
potential issues to address<br />
them promptly.<br />
How will the market for these<br />
evolve over the next few years?<br />
Nowadays, consumers have<br />
a growing interest in air<br />
quality since they have begun<br />
spending more time at home<br />
thanks to the covid-pandemic.<br />
Most Europeans suffer from<br />
indoor air pollution, such<br />
as carpet dust, pet dander,<br />
and mold. In addition, CO2<br />
(Carbon dioxide) emissions<br />
due to wildfires caused by<br />
Climate change, allergies and<br />
asthma caused by pollen and<br />
VOCs threaten public health.<br />
For those reasons, I anticipate<br />
European consumers will have<br />
a growing concern for “Clean<br />
air” as demand for air purifiers<br />
continues to grow.<br />
How important are events like<br />
IFA for the industry?<br />
It has been difficult to<br />
express the differentiations<br />
in our products in only virtual<br />
spaces. However, with the<br />
return of IFA events, we can<br />
now return to conversing with<br />
our potential customers to<br />
ascertain their evolving needs<br />
and new opinions<br />
Hall 5.1 / Stand 108<br />
IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 27
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