IFAINT22_D1_Online
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I SPECIAL FEATURE I NOMADIC LIFESTYLE I<br />
Cordless<br />
accessories and<br />
gaming hardware<br />
among GfK’s key<br />
sweet spots for<br />
IFA 2022<br />
In the following pages we dive into the world<br />
of "nomadic lifestyle", highlighting some key<br />
innovations on show in IFA's product segments<br />
Audio, Computing & Gaming, Imaging, Fitness<br />
& Digital Health and IFA Communication. Get<br />
started with some exclusive data from the PC<br />
hardware and gaming sectors by GfK.<br />
CAN GAMING ACCESSORIES<br />
REGAIN MOMENTUM AFTER THE<br />
LAST TWO YEARS?<br />
The last two years have seen record sales of<br />
gaming products and accessories, facilitated by<br />
the impact of Covid-19 with people staying at<br />
home and looking for entertainment. However,<br />
gaming accessories could not perform at the<br />
same levels in 2022, with gaming mice and<br />
gaming keyboards declining by 6% and minus<br />
5% respectively.<br />
That said, cordless devices had a successful first<br />
half of 2022, with sales of cordless keyboards and<br />
mice increasing by 48% and 14% respectively.<br />
These segments are still relatively niche, with<br />
revenue not reaching the same level as corded<br />
counterparts. However, due to being easy to use<br />
and handle, the cordless segment is expected to<br />
grow further and bring a positive stimulus to the<br />
gaming accessories market.<br />
GAMING HARDWARE:<br />
MOBILE PC AND MONITOR<br />
The gaming hardware segment, made up of<br />
products such as mobile PCs and monitors,<br />
continued to outperform the category average in<br />
the first half year of 2022.<br />
Gaming laptops achieved 3% growth in this<br />
period, while non-gaming mobile PCs declined<br />
by 7% in revenue in the first half of 2022<br />
compared to the previous year. This is mostly<br />
due to the higher price point of the gaming<br />
segment as a premium product, with an average<br />
selling price of gaming laptops being 1.4 times<br />
higher than the category average.<br />
The total sales of monitors decreased slightly by<br />
4%, but models with a refresh rate of 144 hertz<br />
and higher grew by 4%<br />
KEY FIGURES<br />
+48% Increase of cordless keybord sales in<br />
the first half of 2022<br />
1.4 Selling price of gaming laptops 1.4 times<br />
higher than category average<br />
+4% Increase in total sales for Monitors with<br />
refresh rate of 144 hertz and higher<br />
20 IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022<br />
news.ifa-berlin.com