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BEEZER uses latest air cooling technology to chill drinks 10-times faster than standard freezers Korea’s most recent and valued inventions are on display at IFA's Korea Pavilion This year, the Korea Pavilion, an active participant in IFA Berlin since 2003, has relocated from IFA Global Markets to IFA Next. Here it will shine the spotlight on 16 carefully selected innovative startups that have shown exceptional potential in the fields of digital health, artificial intelligence, IoT, future mobility, VR/AR/MR, sustainability, smart living, and robotics. Most of the exhibitors at the Korea Pavilion are start-ups which were established less than four years ago. They are demonstrating their latest innovative products and technology in Hall 20, Booth 346. Here, visitors will be able to experience first-hand Korea’s most recent and proud inventions. The pavilion, sponsored by the Ministry of SMEs and Startups (MSS), is a joint effort between the Korea Federation of SMEs (KBIZ) and Korea Electronics Association (KEA). The former was established in 1962 with an aim to protect the rights and interests of 7.3 million SMEs in Korea. Today, the Department of Trade Promotion at KBIZ conducts ‘Export Consortium Program’ and annually dispatches about 100 Korea Pavilions, comprised only of SMEs and startups, to international exhibitions and trade shows. Through these events, KBIZ aims to provide small yet promising companies with opportunities to establish overseas networks, allowing them not only to expand their market, but also exchange innovative ideas beyond borders. The other major organiser, Korea Electronics Association (KEA), also plays a significant role in supporting its members at home and abroad. As leading economic organisations in Korea, both will continue to provide their members with opportunities to exchange innovative ideas with international partners through global trade shows like IFA, and contribute to building a global network of innovative minds Hall 20 / Stand 346 The BEEZER is a futuristic and innovative product which is looking to claim a place in people's kitchens and living rooms. The latest invention appears welldeserving of a place in your kitchen. With a name cleverly combining the words “beverage” and “freezer”, the superfast cooler makes spontaneous plans possible with perfectly chilled drinks at the touch of a button. The BEEZER uses innovative Rapid Air cooling technology, bringing bottles or cans to the optimum drinking temperature in a matter of minutes. The invention is the product of young, Munich-based entrepreneurs Moritz Schüller and Max Huber. The former thought up the concept during his student days, and teamed up with schoolfriend-come-co-founder Huber at the end of 2019. The cooler stands out thanks to its patent-pending air circulation system that can reach temperatures of below -30 °C. The BEEZER takes around 10 minutes to pre-cool, before users can place beverages in the device to have them cooled at fast speed. The effectiveness of the product is enhanced by the cooler’s elegant and sleek design, helping it blend in with any type of home. By 2023, the company claims that the BEEZER will be the fastest air-based bottle cooler in the world. For now, it is definitely an innovative product which will be welcomed into the kitchen Hall 20 / Stand 337 KEY SELLING POINTS Cools beverages at least 10 times faster than your freezer Enjoy spontaneously and create moments to remember Designed in Germany, made in Europe 28 IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 news.ifa-berlin.com
ADVERTORIAL STAND OF THE DAY BOSCH HALL 1.1 / STAND 101 "Live fantastic #LikeABosch" 1 2 3 4 Undine Lory Head of Marketing Bosch Hausgeräte Central Europe Our motto for this year's stand is 'Live fantastic #LikeABosch'. We want to show how Bosch can make our lives easier, more sustainable, healthier and smarter. The central Fantastic Lounge provides a good overview of all areas of the stand and invites visitors to linger. Our new TV campaign, which was created in cooperation with the famous German hip-hop group Die Fantastischen Vier, also communicates these benefits at the trade fair stand in a pointed and humorous way. 1 FANTASTICALLY SMART = WASHING MACHINE & DRYER Here visitors are able to experience the full force of the new Bosch Series 8 premium washing machines, which not only belong to the best energy efficiency class A, but beat its limit by an impressive 20%. One of the completely novel functions of this premium home appliance is the Mini Load option, which shortens the runtime of the previously selected wash at the touch of a button, saving not only time but also water and energy. Visitors are also able to learn about how the i-DOS automatic dosing system and Home Connect app can work together to determine how much liquid detergent was used. 2 FANTASTICALLY HEALTHY = COOKIT & OVEN A must for food lovers, it showcases Bosch's latest kitchen information sharing hub - Cookit from Bosch. Plugged into the Home Connect ecosystem, visitors are able to share all of their favourite recipes via email or messenger apps. With three cooking modes, Guided Cooking, Automatic Programmes and Manual Cooking - the multi-functional kitchen machine has all bases covered, whether you wish to follow your gut feeling or seek assistance. Visitors are introduced to the 8 Series, the company's new premium oven range, which cooks certain foods even faster and is particularly gentle on nutrients. They are even equipped with Air Fry heating mode, a method which uses very little oil, but is just as crispy. INVENTED FOR LIFE 3 FANTASTICALLY SUSTAINABLE = ECO FRIDGE & FRIDGE-FREEZER COMBINATION Visitors can learn about how Bosch is developing "fantastically sustainable" energy-efficient appliances and products, as well as developing new approaches throughout the entire product life cycle. The company's drive towards a sustainable future will be showcased in its latest cooling innovation, the new Bosch Eco Fridge. Conventional materials within the state-of-theart fridge have been replaced with recycled or CO2-reduced or CO2-neutral alternatives, reducing its CO2 footprint by 33%. Visitors are also introduced to a new "noise champion" from Bosch, the KGN39AIAT which generates an operating noise of only 29 dB. 4 FANTASTICALLY SIMPLE = UNLIMITED 7 PROHYGIENIC AQUA The answer to combining mopping and vacuuming in a time-saving manner is here for all to see. Thanks to Bosch's Unlimited 7 ProHygienic Aqua, dust and stains won't stand a chance, even in hard-to-reach places. Visitors are introduced to the DynamicAqua nozzle and AllFloor DynamicPower nozzle with integrated LED lights, which combine both cleaning practices in one. They can also learn about the machine's additional time-saving features, like its 250 ml water tank which ensures a mopping range of up to 50 sqm. IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 29
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