I SPECIAL FEATURE I
I SPECIAL FEATURE I NOMADIC LIFESTYLE I ADVERTORIAL The KODAK Smile+ Digital Instant Print Camera Kodak expands its Smile Instant Print Line to include the new KODAK Smile+, an instant printer and camera, to capture every picture-worthy moment. It’s equipped with fixed focus, auto flash and a turntable camera lens that lets you change the colour filter of each photo, adding style and customisation to your image. ADVERTORIAL Easily connect the camera to your smart device via bluetooth and bring your camera roll to life. Its portable design makes it easy to take with you everywhere Hall 3.2 / Stand 210 KEY SELLING POINTS 5M Resolution Built-in Bluetooth Print 5.08 x 7.62 cm stickybacked photos Vasco V4: understand 108 languages at the push of a button Vasco Translator V4 is a brand new voice translator packed with the latest AI technologies. It will translate anything you say, type in or photograph with its built-in camera in up to 108 languages. Best of all, Vasco V4 always works for free, all around the globe, in almost 200 countries. No need for WiFi or phone applications – this device does it by itself. "Travel without language barriers and speak like a local anywhere you go!" Hall 6.2 / Stand 102 KEY SELLING POINTS Translates voice, text, photos and group chats Comes with free lifetime Internet Shock-resistant and splashproof ADVERTORIAL HP Label Printers: high-speed and compact The new and innovative HP Label KEY SELLING POINTS Printers were created with efficiency Compact Design and speed in mind. These state-ofthe-art printers aim to simplify label Newest addition to your printing and increase productivity in workspace any workspace with their high-speed Trusted Brand and compact design - whether it’s a home office, small business or larger company. Easily connected to a PC or Mac, the printers create a variety of clear, detailed, labels for business, shipping, barcodes and more in one swift, smooth process. Available on Amazon and other office supply websites in Q3 Hall 3.2 / Stand 210 Verisure alarm system protects against more than burglars The company's latest alarm system has numerous components which trigger the alarm in case of emergency. Smoke and water detectors set off the alarm in the event of fire or water damage. Customers can also trigger the sound themselves if they are threatened or require medical assistance via emergency call buttons and the Guardian smartphone app. Every alarm triggered is received by the specialists at the company's VdScertified ARC in Ratingen. They act immediately, verifying the situation and summoning emergency services if necessary. It can also activate ZeroVision's fog-like smoke to drive intruders away Hall 5.2a / Stand 108 26 IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 news.ifa-berlin.com
I KOREA I REGIONAL SPOTLIGHT I Coway breathes fresh air into IFA 2022 with its latest range of 'Noble' purifiers The international manufacturer from South Korea, is looking to conquer the European market with its wide range of home health appliances Conall Lee, Senior Vice President, Product Strategy and Global Business, talked about the company's latest innovations and plans for the European market in an interview with the IFA International. Can you tell us a little about your latest water and air purifiers? Coway is showcasing a total of 23 home health appliances, including new products with improvements in performance, design, and ease-of-use aimed at targeting our European market. The focus are our premium appliances, ‘Noble Collection’, the ‘Icon Water Purifier Series’ equipped with AI function, and the all-new air purifier ‘Art Columbia’. We will also introduce new additions for Airmega, our air purifier lineup, which will be featured to launch in Europe in Q2 2022. We are especially excited for our ‘Noble Collection’, which foster flawless hygiene and a self-maintenance function meant to improve the quality of life for our European consumers. What are the health and wellness benefits of using these? According to EFA(European Federation of Allergy and Airways Diseases Patients’ associations), Europeans spend approximately 90% of their time indoors. However, it has been discovered that indoor air can be 70% more polluted than outdoor air. Moreover, ceaseless pollutants such as dust, pollen, and pet allergens anywhere have recently threatened the minimal standard of European health criteria. I reckon Coway’s HyperCaptive air filtration system is a great solution to protect from those harmful contaminants. What makes Coway's products stand out compared to the competition? Coway has tirelessly refined its expertise in the home appliance industry-since our founding back in 1989. We leverage our expertise in all facets of our business, such as research and development of products, production, quality assurance testing, quality management and distribution, to preemptively discern consumer needs and potential issues to address them promptly. How will the market for these evolve over the next few years? Nowadays, consumers have a growing interest in air quality since they have begun spending more time at home thanks to the covid-pandemic. Most Europeans suffer from indoor air pollution, such as carpet dust, pet dander, and mold. In addition, CO2 (Carbon dioxide) emissions due to wildfires caused by Climate change, allergies and asthma caused by pollen and VOCs threaten public health. For those reasons, I anticipate European consumers will have a growing concern for “Clean air” as demand for air purifiers continues to grow. How important are events like IFA for the industry? It has been difficult to express the differentiations in our products in only virtual spaces. However, with the return of IFA events, we can now return to conversing with our potential customers to ascertain their evolving needs and new opinions Hall 5.1 / Stand 108 IFA INTERNATIONAL • FRIDAY 2 ND SEPTEMBER 2022 27
