polypoly helps people
polypoly helps people take back control of data Pininfarina premieres design concept at IFA 2022 Synonymous with elegance and aspirational sportscars for nearly a century, Italian design house Pininfarina has arrived at IFA Berlin to showcase its role in two new innovative products. With over 1,200 vehicles and 600 design projects under its belt, the company continues to disrupt the sector. Despite having no flashy eyecatching appliance on display in the IFA innovation hub, polypoly perhaps embodies the IFA NEXT spirit more than most. The Berlin-based start-up claims to be "revolutionising the way data is handled" by creating an international co-operative of individuals and businesses, which can bypass traditional data centres. Offering its customers the chance to retake control of their own private data is the starting point of this concept, but it goes much further than that. Having developed the technological infrastructure to connect a Europe-wide collective of citizens, polypoly aims to challenge the power of data monolopists: instead of being the unwilling and unrewarded raw materials for unsustainable and unwieldy corporate data factories, users can harness their own existing resources via a virtual supercomputer which exists only in their private connected smartphones. Not only does this potentially remove the huge CO2 emissions burden of traditional data server centres, but citizens can also generate their own digital income by renting out otherwise unused computer power at their disposal. The ecological, economical and social advantages are augmented by the polyVerse's commitment to affecting legislative and tax implications of democratising data storage. "A data economy that's fair, transparent and green" is the message Hall 20 / Stand 110 Making its world debut is Akom - a concept coffee machine for the home, promising a "sustainable system concept that embraces production, packaging, daily usage, servicing and end-of-life recycling." An eye-catching home gardening experience, La Grangette has the ambitious goal of becoming a world leader in home farming seed pods, and resembles a refrigerator/greenhouse hybrid. Both are examples of how Pininfarina uses partnerships to leverage exploratory research for product design, employing a set of virtual, physical and digital French motorcycle equipment company TALI Connected has brought a new concept in smart helmets for motorcyclists to IFA Berlin. The iT-C Smart Helmet has an integrated lighting system that is connected to the bike - helping with visibility and safety, synchronising brake and turn signals, as well as an extra eye-level headlight. The LED lighting can also be customised with various colour options to reflect the rider's personality. The functional high-performance design, carbon-fibre shell and breathable foam interior encloses a multi-channel intercom system, which can be linked to a smartphone for calls, voice commands, music and data-sharing to social media - all aided by the TALI Connected app. This connectivity allows the rider to communicate with the bike itself, navigate with GPS, gyroscope and speedomoter, and in the event of an incident, the app will send out an emergency alert. The visor is photochromatic - adjusting automatically to prototyping capabilities. "These two projects are a tribute to our core values and beliefs to create delight, meaning and impact through people-centred design, systemic design, technology as a design component, delightful interactions and sheer essential beauty, a distinctive trait of Pininfarina designs, " says Xavier Blanc Baudriller, senior vice president of product design, Pininfarina Hall 20 / Stand 100 TALI Connected's new smart lid lights up the way for bikers different lighting conditions, and there is an automatic noise-reduction feature, to ensure handsfree operation can be enjoyed safely. Between trips, the helmet itself sits on a practical and user-friendly charging base. TALI Connected's mission is to support the rider and the wider motorcycle community, with the goal of making the roads safer for all users Hall 20 / Stand 207 28 IFA INTERNATIONAL • MONDAY 5 TH SEPTEMBER 2022 news.ifa-berlin.com
ADVERTORIAL STAND OF THE DAY VinFast HALL 10.2 / STAND 106 "Connecting customers with a smart life" 1 2 3 4 Jean-Christophe MERCIER Deputy CEO, VinFast Europe WE ARE A FRIENDLY AND CUSTOMER CENTRIC BRAND, INNOVATING TO DELIVER HIGH QUALITY PRODUCTS AND ACCELERATE THE SHIFT TO ELECTRIC VEHICLES. IN THE NEXT 5 TO10 YEARS, OUR AIM IS TO BECOME ONE OF THE LEADING SMART EV GLOBAL MANUFACTURERS. AND WE ARE STARTING TODAY IN GERMANY. 1 VINFAST Visitors can learn about the Vietnamese electric vehicle manufacturer, established in 2017, which is looking to accelerate the shift to electric mobility. The company is already building electric cars, electric scooters and electric buses in its stateof-the-art, 90% automated facility in Vietnam. 2 A THREE PILLAR APPROACH Its efforts to accelerate the transition to electric vehicles have been focused on three pillars. The first is developing high quality products with the support of partners such as Pininfarina (design), Bosch and ZF (technology). The second, offering reasonable pricing through the company's innovative battery lease program, to make EVs more accessible. And finally, providing excellent customer service with for example a 10 years / 200,000 km vehicle warranty. 3 VINFAST STORES OPEN EUROPE The company operates a Direct-to- Consumer scheme and has launched its own VinFast Stores in 3 markets in Europe, including France, the Netherlands and Germany. In Germany VinFast announced 25 Stores with the first cities to open being München, Köln, Frankfurt, Oberhausen, Hamburg and of course Berlin. They are offering a full EV SUV line-up covering all segments, starting with the 2 cars that are being introduced at IFA Berlin. 4 VINFAST AT IFA The company is aiming to turn the car into a platform which connects customers with a "smart life". They are introducing a new experience for customers with Smart services, Advanced Driver Assistant Systems (ADAS) and a unique virtual assistant in partnership with Cerence. IFA INTERNATIONAL • MONDAY 5 TH SEPTEMBER 2022 29
