I IFA BERLIN 2022 SNEAK
I IFA BERLIN 2022 SNEAK PEEK I SPECIAL FEATURE I Sneak Peek IFA 2022 A round-up of some of the coolest new products on display at this year’s show As the technology and market leader in the field of laser TV systems, Hisense is the ideal partner…”, said Leica Camera AG CEO Matthias Harsch Power Briefing Siemens Intelligent technologies for the new way of living Michael Mehnert, Managing Director Siemens Hausgeräte Leica’s expansion into the laser TV market goes full steam ahead with Hisense partnership The world famous camera and lens specialist has decided to partner with electronics company Hisense as it expands into the growing laser TV market. The company is presenting its first laser TV, the Leica Cine 1, exclusively at this year’s IFA trade show Berlin. Siemens: Intelligent technologies for the new way of living Michael Mehnert, Managing Director of Household Appliances at Siemens, was showcasing the company’s latest home appliances at this year’s Innovations Media Briefing. Leica Camera AG has implemented a growth strategy, which will see the company expand into laser TV market in partnership with Hisense. With many years of experience and a proven track record of innovation with lenses, the company is perfectly positioned to move into the laser TV market segment – described by the company as “the next logical next step”. "Home cinema entertainment is a rapidly growing market and the expansion of our product offering in this segment represents a promising opportunity to delight new customers with our premium products”, said Matthias Harsch, CEO of Leica Camera AG. The partnership will involve technological cooperation between the two businesses, creating a strong foundation for the development of laser TVs. The long-term goal of this alliance is to merge Leica’s revered reputation in crafting high-quality projection lenses with Hisense’s experience and prestige in the laser TV market. The result? Creating a platform which can produce powerful and forward-thinking shortdistance laser TVs. The decision to partner on the production of laser TVs could prove rewarding for both companies, especially given the growing success of this market segment. Data provided by All View Cloud indicates that the compound annual growth rate of laser TVs was as high as 213.8% between the years 2015 to 2020. According to data provided by Global Info Research, global revenue for the laser TV segment was estimated to be around .3 billion (around €1.27 billion) Hall 2.2 / Stand 205 The company has been developing its pioneering connected home appliances in cooperation with the Zukunftsinstitut to enhance their customers' lives and help them recuperate hours of their day. The vast array of cutting-edge technologies combine convenient functionalities with creative design to make everyday tasks easier and more pleasurable. One of these smart devices is the EQ900, a fully automatic espresso machine. The machine uses a new system, the bean ident system, to identify beans and optimise the Another product innovation from Siemens is the iQ700 studioLine oven, which uses artificial intelligence (AI) to achieve results according to individual tastes. The oven includes a sensor that checks if a croissant, pizza or quiche is ready for serving, and automatically stops the heating when the dish is ready. The product also stands out due to its new and elegant design, and the handle can be easily hidden. The iQ700 oven also comes with a touch display and can be connected to voice recognition as well as other smart home applications. Mehnert announced that all of the innovations will be shown live at IFA in September. “Innovations and solutions that make life easier and more convenient now and in the future”, he noted Siemens is set to reveal more exciting product innovations and trends at its IFA Press Conference on Wednesday, 31 August, 10:00 a.m. Hall 1.1 / Stand 102 IFA INTERNATIONAL • MONDAY 29 TH AUGUST 2022 19
