I IFA BERLIN 2022 SNEAK
I IFA BERLIN 2022 SNEAK PEEK I SPECIAL FEATURE I Bernhard Hörsch at Miele's IMB Power Briefing Power Briefing "Bosch novelty presentation" by Harald Friedrich, Managing Director Robert Bosch Hausgeräte GmbH Bosch introduces products specialising in sustainability and efficiency Harald Friedrich, Managing Director at Robert Bosch Hausgeräte GmbH, showcased the company’s latest initiatives and innovations including the I-Dos smart system, at this year's Innovations Media Briefing. He stated that, in the age of rising energy prices, energy efficiency is key. At IFA 2022, Bosch will introduce a new washing machine. It is even more energy efficient, and also able to iron laundry. The new feature “mini load” reduces energy usage by limiting the duration of the wash. Another key innovation is “I-Dos”, a smart system inside the washing machine that reduces using too much detergent by automatically calculating the amount needed. The new Series 8 dryer is energy efficient but also effective at protecting clothes. Additionally, it is also very quiet, as pointed out by Friedrich. “You might not even hear it, when you are at home”, he said. Thus, Bosch is helping to reduce environmental impact while guaranteeing convenient high quality products. The new Unlimited 7 vacuum cleaner is another innovation that will be shown at IFA. It is able to reach remote places due to foldable parts. The Unlimited 7 is also durable due to its rechargeable battery and a motor which is guaranteed to last at least ten years, as claimed by Friedrich Hall 1.1 / Stand 105 Miele’s IFA forecast: Comfortable, Smart, Sustainable Bernhard Hörsch, Commercial Director of Sales at Miele, presented the key innovations which companies and consumers should know about at Innovations Media Briefing 2022. The company's claim “even more comfortable, smarter and more sustainable“ was matched by a string of stunning innovations. Mr Hörsch was presenting their new flagship store in Düsseldorf, part of the company's "Together to consumer" strategy. In addition, Miele is also working on product improvements. At IFA, the company will presents its strongest vacuum cleaner with 60% more suction power than the previous model, along with the critically-acclaimed Scout RX3 robot vacuum cleaner. At IFA, the company will present its strongest vacuum cleaner with 60% more suction power than the previous model, along with the critically-acclaimed Scout RX3 robot vacuum cleaner. Miele will also introduce its new steam cooker innovation. The Combination will include two full-featured devices in one: an oven and a steam cooker. It will cost around €1,999 and is regarded to be an affordable option for kitchens with limited space. The DGC Pro will be shown exclusively at the IFA 2022. Other innovations on show include the new oven H2400, which is fully networkcompatible and features cooking plates with an integrated fume extraction hood. The new K4000 Freezer includes the new Fresh Active humidity control, which makes vegetables three times less perishable. In total, Miele will exhibit 400 devices, with the company’s showcase also featuring live cooking shows. Aside from new and exciting products, the company is also expanding its business. Hörsch explained that, despite facing challenges with the supply chain, the company's total revenue was growing in 2020 and 2021. With its new products, Miele is continuing to innovate with successful results Hall 2.1 / Stand 101 IFA INTERNATIONAL • MONDAY 29 TH AUGUST 2022 21
