I SPECIAL FEATURE I IFA
I SPECIAL FEATURE I IFA BERLIN 2022 SNEAK PEEK I SBS teams-up with Rolling Stone magazine for stylish and highperformance audio products © TCL The company will be back at IFA to present its The Rolling Stone collection, which was designed for an audience that loves technology and pop culture, as well as many other audio innovations. The accessories originated from the JAZCollection characterised by excellent sound reproduction and its partnership with Rolling Stone magazine, an iconic and trend-setting magazine for fans of POP culture and music. The company’s Sopop earphones, with their innovative design in terms of shape and size, can easily be connected to your smartphone or tablet without wires. Furthermore, the touch controls mean songs or phone calls can be managed with just a simple touch. The Band M8 wireless headphones with high sound fidelity and a modernised design, have been designed with a radius of action of up to 10m and offer up to 20 consecutive hours of listening. They can also be used with a 3.5mm jack cable, transforming them into wired headphones. For listeners who are uncompromising when it comes to sound quality, look no further than the 5W Band Wireless Speaker. A handy and fitted strap makes the loudspeaker easily transportable, and the 1200mAh battery guarantees music playback for approximately six hours. The EVO power line allows users to charge two devices simultaneously, while the USB-C port provides a super fast and secure 20 watt power supply. An LCD display is what makes the EVO power line stand out from its competition. The screen is used to display the power level with “utmost precision”, according to SBS. The 20W Charger shares many of these same innovative features, such as simultaneous charging of two devices, Power Delivery and Adaptive Fast Charge. Finally, the one-metre type-C corded cable is highly dependable, durable and features metal-tipped connectors Hall 3.2 / Stand 100 TCL to unveil its latest display technology and other key innovations for immersive entertainment at IFA The global TV leader will be showcasing its latest display technology for large screen Mini LED QLED TVs at IFA 2022 in Hall 21B with live demonstrations and introductions to their full catalogue. In the words of the company's CEO Shaoyong Zhang: "We are excited to be back at IFA 2022 and proud to be part of this dynamic industry. With our new branding signature ‘Inspire Greatness’, TCL will continue to inspire people unleashing the greatest moments in their lives with our products and services". Visitors will be able to experience the aesthetics, superior performance and functionality of the latest displays, soundbars and smart wearables, along with a full range of smart home appliances, and an assortment of new TV prototypes. The company is also taking the opportunity to introduce deep-learning AI that delivers the next level of image quality. Earlier this year, the company announced the extension of its 2022 P Series TVs with the launch of the new P635 and P638 models, for immersive entertainment with Google TV. The new series has been equipped with HDMI 2.1 and ALLM to gamers experience the' lowest latency and best picture settings. They have also been fitted with Dolby Audio technology for a cinematic audio surround sound experience. Last but not least, its latest series features a unique design, with no frame on the front, allowing for a bigger screen and greater picture. The ultra slim casing uses real metal, which makes it not only an elegant piece of craftsmanship, but also a durable one which seamlessly blends into living space Hall 21B To learn more, media are invited to TCL's IFA Press Conference on 1 September at 14:00 24 IFA INTERNATIONAL • MONDAY 29 TH AUGUST 2022 news.ifa-berlin.com
I IFA BERLIN 2022 SNEAK PEEK I SPECIAL FEATURE I Samsung featuring AI-powered washer and dryer which reduces energy usage by up to 70% at IFA Samsung has announced the release of its AI-powered washer and dryer, along with a host of other smart laundry solutions. In addition, the technology allegedly reduces soil or dirt removal by up to 24% while improving fabric care by 45.3%. The AI Wash Cycle is another innovative feature which helps users get clean clothes in a more sustainable way. The smart feature washes clothes with less water and detergent after detecting the weight and softness of the fabrics in each load. The AI Wash Cycle can also actively monitor the ongoing dirt level of laundry, and uses its Auto Dispense feature to adjust the optimal amount of water and detergent to the wash CityCube Hall B / Stand 101 Samsung Electronics has announced the global release of its Bespoke AI Washer and Dryer. The products are “the most sustainable, efficient and intelligent Samsung washer and dryer to date”, according to the company. The products will expand Samsung’s signature Bespoke line-up, and are being launched in stores across Europe and the Middle East in August 2022. The Bespoke AI Washer and Dryer pair can handle large load capacities while also having a sleek, space-saving design. Furthermore, the products boast a range of sustainable features, offering a dependable performance while saving users energy, resources and money. The new front-load laundry pair from Samsung has a new feature called AI Ecobubble. This innovation turns detergent into small bubbles which are swiftly absorbed into the laundry itself. In turn, this reduces energy usage by up to 70%, while apparently offering the same level of cleanliness to clothes, regardless of the wash temperature. IFA INTERNATIONAL • MONDAY 29 TH AUGUST 2022 25
