The Diary of Miss
The Diary of Miss IFA Behind the Scenes of the Pre-IFA Photo Shoot! "Since 2001 Miss IFA supports the global awareness of the leading consumer electronics trade show IFA. Emerged as a virtual character, this young woman with bright red hair is since 2005 a real and worldwide known representative of the IFA with high recognition value." Dirk Koslowski, IFA Senior Executive Manager. ‘‘ Hi! Miss IFA here with my very first “Diary” in IFA International! This year, They asked me to let them know where I had been and what I’d been up to, so here goes… The fridge-freezercombination RL55VTEBG by Samsung The tiny digital camera WB2000 by Samsung Before this year’s IFA, we did a great photo shoot with a selection of the cool new products that will be on show at IFA 2010, and also highlighting the fact that this is the 50th IFA. What a history to live up to…! Siemens disc control cooking device I guess I’m pretty lucky, as I got a sneak preview of what will be at IFA this year! Some of the products are quite amazing… and I have to say that this year, IFA is REALLY the LIFESTYLE show, because there’s such an amazing variety of electronic products-… … with a lot more gear for the kitchen and laundry as well. These machines are really becoming intelligent, making life easier for everyone. I love that! And with the energy and water savings achieved by the new equipment by many of the companies at the show, everyone will be smiling – even Mother Nature! My photographer tried to give me some photo lessons, and yes, I was able to take some really great shots with the new digital cameras I tested… The Becker Traffic Assist Z215 navigation system The 3D-TV C9090 by Samsung Every year I think, “Wow those TVs can’t GET any thinner, and then along come new models with LED backlights and AMAZINGLY ELEGANT new designs that are sure to please everyone!... How do they manage to make such a good picture with an amazingly thin screen? This year, of course the big trend is 3D TV. I got a sneak preview of some of these amazing new TVs during our photo shoot, and I think they’re really going to rock people’s lives! During IFA, I’ll be keeping in touch with some of the fun and interesting visits I will have done every day… I look forward to seeing you at the show! ‘‘ Edition www.ifa-international.org IFA International • Monday, 30 th August 2010 41
