STAND OUT STANDS LG
STAND OUT STANDS LG ELECTRONICS All superfluous elements of LG SIGNATURE's products have been stripped away, so that the intrinsic purpose and pure essence of each product shines through. To celebrate this design breakthrough, LG was at IFA with a revolutionary stand concept called The LG SIGNATURE Garden Gallery that uses art and architecture as metaphors for SIGNATURE's brand philosophy. Comprised of two main buildings, the LG SIGNATURE Garden Gallery was the brainchild of internationally renowned architect Soo-in Yang and acclaimed Jason Bruges Studio. SKYWORTH Skyworth was present at IFA in dimension and beauty with the joint "Skyworth+Metz" dualbrand stand which reached an unprecedented 850 square metres. Skyworth was showcasing a 98-inch 8K TV with high dynamic range image (HDR) technology. In addition, Skyworth was combining VR and television giving the audience the opportunity to experience virtual reality stimulus combined with Skyworth TV technology. 26
SONY The high resolution audio market is growing, particularly among the younger generation, who wants this quality on the go. At IFA, Sony showcased its Signature Series range which offers some of the company’s most premium audio products, consisting of two Walkman models, headphones and headphone amplifier for home use. TCL TCL Group drew the attention of attendees and industry watchers when news spread that the Chinese manufacturer was the only brand to walk away with two awards of "2016 IFA Product Technical Innovation Awards" – the TCL QUHD quantum dot TV Q65X1S-CUD garnering the Quantum Dot Technology Gold Award and the groundbreaking dirt-free washing machine XQM85-9005BS stepping off the podium with the Cleaning Technology Gold Award. www.ifa-international.org IFA International • Friday 16 th September 2016 27
