KITCHEN LIFESTYLE
KITCHEN LIFESTYLE INNOVATIVE SMALL APPLIANCES PRODUCT SPOTLIGHT KENWOOD CHEF TITANIUM IN WHITE GLOSS FINISH Tablets and smartphones have inspired Kenwood’s special edition White Gloss. The glass mixing bowl makes the mixing process visible, is heat resistant and processes hot or cold ingredients without fear of shattering. The K-beater, dough-hook and whisk are made from stainless steel. The White Gloss is equipped with a 1,400-watt motor able to mix even heavy dough. » HALL 2.2 / STAND 108B UNIQUE SELLING POINTS ADDED VALUE FUNCTIONALITY DESIGN Included in delivery is an additional thermo-resist glass blender. Flexible lips lift the ingredients from the sides to the middle of the bowl. Futuristic aesthetic inspired by the mobile industry. BRAUN HAND BLENDER ULTIQUICK 7 The new Multiquick 7 with SmartSpeed technology produces the right consistency, from smooth to coarse, to bring out the flavours of different ingredients. The hand blender allows consumers to increase speed using the same principle as acceleration in a car: increase pressure on the large button for more power. The Multiquick 7 comes with numerous accessories. » HALL 1.1 / STAND 202 UNIQUE SELLING POINTS SAFETY TAILORED USE TECHNOLOGY Child safety lock prevents unintended use. A range of models are available for various uses. PowerBell technology results in great blending quality. BODUM FOOD GRINDER FOR BISTRO STAND MIXER Bodum comes to IFA with a new accessory for the Bistro Stand Mixer. The food grinder tool, which is attached to the machine front, grinds and chops raw or cooked meat and fish, as well as vegetables, firm fruits and cheeses. The roughly chopped food is inserted into the top of the funnel and fed through using a red push tool. » PASSAGE HALL 4.1 / 6.1 / STAND 101 UNIQUE SELLING POINTS HYGIENE QUALITY DESIGN The dishwasher-safe, BPA-free Tritan plastic ensures no food remains are hidden. Product materials such as stainless steel ensure a pure taste for gourmet users. Complements Bodum’s characteristic colourful design. 50
KITCHEN LIFESTYLE INNOVATIVE SMALL APPLIANCES PRODUCT SPOTLIGHT BODUM ELECTRIC HAND MIXER The new model hand mixer from Bodum is smaller than its predecessor but still packs an 185W motor with a five-speed setting, which enables food of all consistencies to be mixed, from dough to whipped cream. The mixer is flat-bottomed so that it can be placed on the counter without tipping over. It will be available after IFA in black, red, off-white or lime-green. » PASSAGE HALL 4.1 / 6.1 / STAND 101 RUSSELL HOBBS EASY COLLECTION TOASTER Part of the Russell Hobbs Easy Breakfast range that also includes a kettle and a coffee maker, the Easy Toaster uses heat from the toasting element to keep toast warm when placed in special side ‘pockets’. Two slices of fresh toast can be stored while you wait for a second round of bread to toast, fry your eggs or brew your morning coffee. » HALL 3.1 / STAND 104 UNIQUE SELLING POINTS INNOVATION SPACE EFFICIENT EASY CLEAN ‘Keep warm’ pockets keep toast fresh. Flat back design allows the Easy Toaster to fit snugly against the kitchen wall. Extractable crumb collector makes cleaning easy. UNIQUE SELLING POINTS HANDLING DURABILITY EASE OF USE The speed slide control on the handle means the mixer can be used single-handed. Sturdy stainlesssteel beater and dough hook for strength and durability. Ergonomically designed handle is comfortable to hold. WMF LINEO STAINLESS STEEL CHOPPER With 500W of power and two speeds, the Lineo Stainless Steel Chopper is capable of crushing hard food like nuts. Cleaning is easy thanks to the removable dualblade stainless-steel knife unit and removable chopping container. The four food-preparation products in the new WMF Lineo stainless steel series are made of Cromargan stainless steel and share a uniform design. » HALL 6.1 / STAND 102 UNIQUE SELLING POINTS FUNCTIONALITY DESIGN DURABILITY Starts with the application of gentle pressure on the lid. Uniform design of Lineo range creates a harmonious look in the kitchen. Cromargan stainless-steel casing is tough and durable. www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2013 51
