BATHROOM LIFESTYLE [
BATHROOM LIFESTYLE [ INNOVATIVE SMALL APPLIANCES ] Connectivity is Key to Future Georg Walkenbach, Sales and Marketing Director for Beurer, outlines the company’s strategy for the future Georg Walkenbach Sales and Marketing Director, Beurer Hall 4.1 Stand 205 Could you tell us about the health manager app and how it works within the wider Beurer product eco-system? The health manager app is developed for Beurer products with Bluetooth smart connection. It transfers the recorded data such as weight or BMI to the smartphone, where users can manage their personal statistics in the app. From the app users can upload their data and synchronise it with their own software. Looking to the future, do you see apps becoming a much larger part of your business? ‘Beurer connect world’ represents the next logical step as we want to offer our customers the greatest possible service using stateof-the-art technology. Therefore we will definitely expand our range of products, which can be managed by an app. That applies not only to the healthcare sector. In the future we will offer a broad range of app-compatible products such as the newly presented kitchen scales, which come with a recipe app. The user can choose a recipe on the app and the information will be sent to the scales. What other new products are you focusing on at IFA? At IFA we are presenting about 60 innovations from all our sections such as healthcare, beauty, scales, babycare and heating blankets. We are also continuing to expand our successful range of massage products. Other highlights we’re focusing on include devices for the permanent removal of body hair. Which territories are you targeting for further development this year? Our main focus is definitely on connectivity. Nowadays mobility and smart phones play a big role in many spheres of life and they will become important for healthcare. “Our main focus is definitely on connectivity” ADVERTORIAL Epilady Keeps the Pioneering Spirit Epilady launches new epilators at IFA: the Wet & Dry range with interchangeable epilating heads – wide head for legs/ arms, narrow head for sensitive areas, and shaving head with three different combs for armpits. “They also feature massager nodes between the tweezers for painless hair removal and innovations such as fastcharging,” Epilady CEO, Joseph Miller, says. spirit of Epilady. “We were the very first epilator producer and after 27 years in this constantly changing market, our expertise in the hair removal field is considerable.” Epilady will also launch three versions of a doubleheaded epilator (to be used wet or dry) with 56 tweezers—and a new IPL (Intense pulse light) device for home. Hall 8.1 Stand 112 Miller wants IFA visitors to experience the pioneering 52
BATHROOM LIFESTYLE INNOVATIVE SMALL APPLIANCES PRODUCT SPOTLIGHT PANASONIC ES-LV95 A very fast shaver with a cleaning kit that thoroughly cleans the device in 90 minutes. Five blades move at a speed of 14,000 cycles per minute even when shaving through thick beards. The pop-up trimmer can effectively cut through three day’s hair growth. » HALL 5.2 / STAND 101 THE REMINGTON PRO POWER HAIR CLIPPER HC5800 Pro Power HC5800 is Remington’s most powerful clipper, designed to offer an enhanced grooming experience. With a top cutting speed of 300mm/s, the Pro Power motor is equipped for all types of hair. » HALL 3.1 / STAND 104 UNIQUE SELLING POINTS TECHNOLOGY CLOSE SHAVE CLEAN UNIQUE SELLING POINTS DURABILITY EASE OF USE LONGER LIFE Five-blade system makes for a comfortable shave. Ultra-thin blades lift hairs easier. Shaver comes with a transportable cleaning station. The Titanium coated blades are 300% stronger than steel. Features a charging stand and an ergonomic grip. A lithium battery means longer usage time. Device can also be charged via USB. DOUBLE HEAD EPILATOR EP-811-35 Epilady’s new epilator includes a number of extra features on top of this well-performing grooming device. The epilator has an extra-fast charge, a built-in light and special massage nodes between the individual tweezers for comfort. » HALL 8.1 / STAND 112 UNIQUE SELLING POINTS TECHNOLOGY VARIABLE EFFICIENCY 56 tweezers work simultaneously, making this the most thorough epilator produced by Epilady. Interchangeable heads for bikini-line, face and armpits. The epilator comes with ‘intense pulse light’, a system that improves energy efficiency. REMINGTON SILK STRAIGHTENER S9600 This is Remington’s hottest, fastest and smoothest hair straightener. It includes a turbo boost button that pushes temperatures up as high as 240°C for a thirty second period, meaning hair is safe from damage. A memory setting stores heat preferences for the user. » HALL 3.1 / STAND 104 UNIQUE SELLING POINTS EASE-OF-USE TIME-SAVING DISPLAY Silk ceramic coating enables the straightener to slides through hair with minimum effort. This straightener heats-up fast. Digital read-out indicates the best temperature for your hair. www.ifa-international.org IFA International • Saturday 7 th & Sunday 8 th September 2013 53
