NEWS Philips Personal
NEWS Philips Personal Healthcare Highlights Five Key Products @IFA Egbert Van Acht Chief Business Leader, Health and Wellness Philips Ella Mills and Beko CEO Hakan Bulgurlu Beko Makes Bid to "Democratise Innovations" How the company aims to foster better health The profound benefits of healthy eating formed the core message of the Beko press conference on Thursday. Hosting the event was English food writer and entrepreneur Ella Mills – best known for her brand Deliciously Ella – who used her own experience of serious illness to highlight the importance of healthy eating, a fact echoed by Beko CEO Hakan Bulgurlu. Bulgurlu spoke of Beko’s desire to “democratise innovations”, making them available to the burgeoning middle class populations of emerging countries such as Nigeria and Ethiopia. “We are razor-focused on delivering everyday innovations that make peoples’ lives better,” he said. Bulgurlu highlighted Beko’s position as the Nº2 homeappliances brand, and the fastest-growing white goods brand, in Europe. He also outlined Beko innovations on show at IFA 2017, for example its range of HomeWhiz connected home appliances, designed to make everyday life better. Bulgurlu saved his biggest announcement for last, as he unveiled Eat Like A Pro, a joint initiative with FC Barcelona, aimed at combating child obesity. Research suggests that by 2025, 70 million children across the globe will be suffering from obesity. Bulgurlu welcomed to the stage former FC Barcelona player Patrick Kluivert, who endorsed the initiative. “I have six children and healthy eating is very important to me and my family, “Kluivert said. “At Barcelona, we are delighted to have this partnership with Beko, Eat Like A Pro, inspiring families and children to eat healthily.” Bulgurlu stressed that the initiative is not a marketing campaign. “This is a real effort by Beko to join forces with Barcelona in doing good. The campaign will look to transform families by engaging parents, giving them healthy recipes from WE ARE RAZOR-FOCUSED ON DELIVERING EVERYDAY INNOVATIONS THAT MAKE PEOPLES’ LIVES BETTER the players and nutritionists. We will transform homes, providing appliances that will make it easier to provide healthier meals and teaching families how to do that. We look forward to working with education ministries to take these messages to schools in the markets we operate in, and of course we will aim to transform entire communities.” Hall 23 Stands 101 From healthy living, through prevention, diagnosis, treatment and home care, Philips is leveraging IFA as a European launch-pad for five key product lines in the personal healthcare field. Egbert Van Acht, Chief Business Leader, Philips Personal Healthcare Business, told the audience that innovation is part of the company’s DNA: “In 2016, for the second consecutive year, Philips has been number one for filing patents at the European patent office.” The business leader highlighted five key products at the IFA event: CARE ORCHESTRATOR Remotely monitoring and managing sleep apnea and respiratory patients with a single system. Care Orchestrator delivers actionable patient information directly to care teams – via smart phone, tablet, or PC. PHILIPS AVANT UGROW A “first of a kind” medical grade baby development tracker, allows parents to keep tabs on baby feeding and sleep patterns, height and weight, and obtain expert advice tailored to the baby’s development. The kit also comprises a smart thermometer and can be completed by a Philips air purifier. PHILIPS AIR PURIFIERS As over 50% of the world’s population live in places where pollution is over 2.5 times higher than maximum recommended levels, it is becoming increasingly urgent for people to have access to allergen and pollution-free air in their homes. NEW PHILIPS DIAMONDCLEAN SMART ELECTRIC TOOTHBRUSH with numerous advantages for users, including multiple modes of usage, two brush heads, glass charger and USB travel charger. LUMEA PRESTIGE IPL the first IPL hair remover to follow the curves of a women’s body – with an app guiding users along the way. Van Acht says Philips vision is to make the world healthier and more sustainable through innovation: “Our mission is to improve the lives of three billion people a year by the year 2025.” Hall 22 Stands 101 www.ifa-international.org IFA International • Saturday 2 nd & Sunday 3 rd September 2017 13
