4 NEWS PREFACE Richard
4 NEWS PREFACE Richard Barnes Culture as a Key Tourism Asset An increasing number of travellers are looking for authentic experiences, both when it comes to local people and cuisine, but in particular with the discovery of new cultures. Indeed, culture has become a key element in tourism development, as specifically outlined by the UNWTO in its Muscat declaration on “tourism and culture: fostering sustainable development”. The declaration reinforced the UNWTO’s commitment to: strengthen the synergies between tourism and culture and advance the contribution of cultural tourism to the 2030 Agenda on Sustainable Development and the 17 sustainable development goals; enhance the role of tourism and culture in peace building and heritage protection, especially in ITB CHINA NEWS is a CLEVERDIS Publication. 65 av. 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It is therefore all the more important to spotlight initiatives such as those by a number of DMOs at ITB China (i.e. Abu Dhabi, with the opening of the Louvre), in promoting and fostering culture in tourism. • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Project Manager: Wenchao Wang • Chief Analyst: Richard Barnes • Editorial coordination: Yingying Deng • Marketing Manager: Nathalie Meissner • Art Director: Hélène Beunat • With the participation of: Bettina Badon, Naila Ben Ghorbal, Borhan Moussa, Finn-Georg Sander >To contact them : first name.last name@itb-china-news.com • Printing: Shanghai HongMo YingXiaoCeHua, Shanghai, China • Cover: © Wyndham Hotel Group Registration of Copyright May 2018 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. “Party Like a Finn” evening on the rooftop terrace of the Shook, Shanghai Events and Aw The 2018 edition shows lively growth in following for awards, and great attendance levels at networking events, further underlining the importance of the show in underlining thought leadership and “building bridges”. IT’S MY WORLD TRAVEL AWARDS NAMES 25 TOP INDUSTRY FIGURES FOR 2018 The first “It’s My World Travel Awards” – a cooperation between ITB China and Qyer, saw a full house on the afternoon and evening of Wednesday 16 th May. The awards are the recognition for innovative tourism destinations, organisations and businesses that present the latest outbound travel trends of Chinese travellers and that are driving the positive transformation of the tourism industry. Zhang Yi, co-founder of Qyer.com said: “We’re thrilled to be working with ITB China as the leading Chinese outbound travel platform. We expect Qyer.com to serve Chinese travellers and travel industry peers, aligning our expertise in rich user-generated content (UGC), advanced technology and great product experience, and promoting common development through deep collaboration.” Qyer.com is China’s biggest outbound travel service platform with 88,000,000 registered users and a daily visitor volume with more than 12,000,000. Qyer offers more than one million destination POI (Points of Interest) and has published more than 600 travel tips with a total visitor volume of over 380 million. Awards included: • Top 10 Travelers of the Year – recognising creative travel solutions • Top 10 Pioneers of Travel & Tourism – recognising great contributions to the travel industry • Top 10 Best Destinations – recognising most popular places in terms of culture, unique experience and safety ITB CHINA NEWS • Friday 18 th May 2018 www.itb-china-news.com
NEWS 5 © Messe Berlin ITB CHINA CONFERENCE DAY 3 One of the top 10 Travelers of the Year – recognising creative travel solutions: Huang Lu, Chinese Influencer One of the top 10 Pioneers of Travel & Tourism – recognising great contributions to the travel industry: Xia Yu, a famous Chinese actor ITB China 2018 is in search of tomorrow’s talents: Today, the third day of the ITB China Conference, is dedicated to the new area “Education and Job”. The Job Day takes place throughout the day and consists of a dedicated area in Conference Room B with more than 40 companies, institutions and universities, such as Ctrip, JinJiang, Huazhu, BTG- Homeinn, Sabre, Carlson Wagonlit Travel China, Wyndham Hotel Group, Utour and CAISSA Travel presenting themselves in the fully booked Job Area. ards @ ITB China • Top 10 Amazing Travel Experiences – recognising best travel experiences, trendy but also suitable for the average traveller • Top 5 Intelligent Travel Providers – recognising best transportation, accommodation, payment services A full list and rundown will be available in the Review edition of ITB China News, published online one week after the show. NEPAL’S EVEREST BASE CAMP TREK WINS IT’S MY WORLD TRAVEL AWARD The Nepal Tourism Board (NTB) accepted an award for “Amazing Travel Experiences” in the “It’s My World Travel Awards 2018” for the Everest Base Camp Trek, based on 478,539 votes from the Chinese travellers within the past one month. With the extension of air connectivity between Nepal China sector and provision of on-arrival gratis visa for 150 days to Chinese visitors to Nepal, the growth from China market to Nepal is promising. Currently, five Chinese carriers- Air China, China Southern, China Eastern, Sichuan Airlines and Tibet Airlines – operate flights to Nepal. Similarly, Himalaya Airlines is studying prospects of operating in this sector. The growing connectivity certainly adds value to Chinese tourism in Nepal. PARTYING LIKE A FINN IN SHANGHAI With Visit Finland as the official partner of ITB China, a networking evening was organised in the centre of the city on Wednesday 16th May, at Shook, Shanghai. Party-goers were able to take advantage of the enormous rooftop terrace overlooking the Huangpu River, and drink-in the history of this magical place. The Shook is located at the famed Swatch Art Peace Hotel. Today, under the leadership and creative guidance of the Swatch Group, the Peace Hotel, in its long history, welcomed a number of illustrious guests and hosted some notable events including the First International Opium Conference in 1909. Political leader Sun Yat-Sun gave an important address there after becoming the provisional president of the Republic of China. Chiang Kai-Shek and his fiancée Soong Mei Ling (of the storied Soong Sisters) celebrated their engagement at the Peace Hotel. ITB China Cruise Night 2.0 – Powered by Ctrip, the ITB Sundowner powered by Maritim, and the “European Night” have been other notable events this year The morning sessions in Conference Room A are dealing with in-depth content sessions about Education organised in partnership with globally renowned educational institutions, focusing on topics of tourism education and executive training This year’s honoured partners of the Education Day are the Fudan University Shanghai, the Hong Kong Polytechnic University and The Hospitality Sales and Marketing Association International (HSMAI). More than 120 renowned experts from the Chinese and international travel industry are imparting their knowledge at the second ITB China Conference ITB CHINA NEWS • Friday 18 th May 2018
