ITB China News 2018 - Day 3 Edition

China 

Your Official Information Source at ITB China 

FRIDAY 

18 th MAY 2018 

DAY 3 

EDITION 

Stand No. 500 

Stand No. 

200/201 

Stand No. 430 

Hospitality… 

ITB China Style 

The hotel world puts its best foot forward at 

Shanghai show 

ITB CHINA 

CONFERENCE 

Philip Wolf 

Founder, PhocusWright 

There’s a quality standard there, and all 

these appointments, so it’s not just 

producing a show, but making sure all the 

different constituents that attend get some 

value out of it. Read page 6 

TRADE TALK 

Jenna Qian 

CEO, Destination Marketing, Ctrip 

From PC to tablet PC to mobile; from 

official website to microblogs to social 

media channels, travel brands need 

consistent, concise, and accessible 

contents. Read page 7 

The evolution of the hospitality industry 

is seeing major global players largely 

diversifying their offering, while smaller 

luxury and boutique brands take an 

increasingly solid footing in the marketplace. 

ITB China gives buyers an exceptional cross 

section of all categories of accommodation, 

with luxury regional brands, such as Pan 

Pacific or New World Hotels, and major 

players such as China-based Jin Jiang or US 

giant, Wyndham (see our exclusive interview 

with Leo Liu, President, Greater China, 

Wyndham Hotel Group, page 8) revealing 

their latest development plans and strategy, 

and participating in conference sessions. 

Indeed, as accommodation distribution 

channels evolve much among the same 

lines as those of other parts of the travel 

industry, the presence of these groups at 

ITB China, side by side with an exceptional 

spread of conference sessions covering 

developments in the supply chains, gives 

buyers the current “state of the art”, as well 

as key strategy points and trends for future 

roadmaps. 

As such, more and more, ITB China is 

becoming a mirror reflection of all key 

industry trends. 

Leo Liu 

President, Greater China, Wyndham Hotel Group 

DESTINATION SPOTLIGHT 

AMERICAS 

DESTINATION SPOTLIGHT 

THE AMERICAS 

© Gvillemin 

Vinícius Lummertz 

President, Embratur 

This year, the segments highlighted will 

be culture, ecotourism & adventure, and 

sun & beach. Within that, Brazil will be 

promoting its nautical and luxury segment, 

beyond the many resort options available. 

Read page 13 

According to the UNWTO, 

the Americas welcomed 

207 million international 

tourists in 2017, a rise 

of 3% overall, with most 

destinations enjoying 

solid results, led by South 

America (+7%). Central 

America and the Caribbean 

both grew 4%, with the 

latter showing clear signs of 

recovery in the aftermath of 

hurricanes Irma and Maria. 

In North America (+2%), 

robust results in Mexico 

and Canada contrasted with 

a decrease in the United 

States, the region’s largest 

destination. Find out more 

about selected American 

exhibitors at ITB China, 

from page 12. 

Sibinacocha Lake, Peru

4 NEWS 

PREFACE 

Richard 

Barnes 

Culture as a Key 

Tourism Asset 

An increasing number of 

travellers are looking for 

authentic experiences, both 

when it comes to local people 

and cuisine, but in particular 

with the discovery of new 

cultures. Indeed, culture has 

become a key element in tourism 

development, as specifically 

outlined by the UNWTO in 

its Muscat declaration on 

“tourism and culture: fostering 

sustainable development”. 

The declaration reinforced 

the UNWTO’s commitment 

to: strengthen the synergies 

between tourism and culture 

and advance the contribution 

of cultural tourism to the 

2030 Agenda on Sustainable 

Development and the 17 

sustainable development goals; 

enhance the role of tourism and 

culture in peace building and 

heritage protection, especially in 

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conflict affected areas; promote 

responsible and sustainable 

tourism management of cultural 

heritage; encourage a creative 

and innovative approach for 

sustainable urban development 

through cultural tourism; and 

explore the inter-linkages 

between culture and nature in 

sustainable tourism. 

Promoting cultural 

understanding is thus at the very 

heart of driving tourism in the 

right direction. It is therefore all 

the more important to spotlight 

initiatives such as those by a 

number of DMOs at ITB China 

(i.e. Abu Dhabi, with the opening 

of the Louvre), in promoting and 

fostering culture in tourism. 

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“Party Like a Finn” evening on 

the rooftop terrace of the Shook, 

Shanghai 

Events and Aw 

The 2018 edition shows lively 

growth in following for awards, 

and great attendance levels 

at networking events, further 

underlining the importance 

of the show in underlining 

thought leadership and “building 

bridges”. 

IT’S MY WORLD 

TRAVEL AWARDS 

NAMES 25 TOP 

INDUSTRY FIGURES 

FOR 2018 

The first “It’s My World Travel 

Awards” – a cooperation between 

ITB China and Qyer, saw a full 

house on the afternoon and 

evening of Wednesday 16 th May. 

The awards are the recognition 

for innovative tourism 

destinations, organisations and 

businesses that present the latest 

outbound travel trends of Chinese 

travellers and that are driving the 

positive transformation of the 

tourism industry. 

Zhang Yi, co-founder of 

Qyer.com said: “We’re thrilled to 

be working with ITB China as the 

leading Chinese outbound travel 

platform. We expect Qyer.com to 

serve Chinese travellers and 

travel industry peers, aligning our 

expertise in rich user-generated 

content (UGC), advanced 

technology and great product 

experience, and promoting 

common development through 

deep collaboration.” 

Qyer.com is China’s biggest 

outbound travel service platform 

with 88,000,000 registered 

users and a daily visitor volume 

with more than 12,000,000. 

Qyer offers more than one 

million destination POI (Points 

of Interest) and has published 

more than 600 travel tips with a 

total visitor volume of over 380 

million. 

Awards included: 

• Top 10 Travelers of the Year – 

recognising creative travel 

solutions 

• Top 10 Pioneers of Travel & 

Tourism – recognising great 

contributions to the travel 

industry 

• Top 10 Best Destinations – 

recognising most popular places 

in terms of culture, unique 

experience and safety 

ITB CHINA NEWS • Friday 18 th May 2018 

www.itb-china-news.com

NEWS 

5 

© Messe Berlin 

ITB CHINA 

CONFERENCE 

DAY 3 

One of the top 10 Travelers of the Year – 

recognising creative travel solutions: Huang 

Lu, Chinese Influencer 

One of the top 10 Pioneers of Travel & Tourism – 

recognising great contributions to the travel 

industry: Xia Yu, a famous Chinese actor 

ITB China 2018 is in search of 

tomorrow’s talents: Today, the third 

day of the ITB China Conference, is 

dedicated to the new area “Education 

and Job”. The Job Day takes place 

throughout the day and consists of a 

dedicated area in Conference Room 

B with more than 40 companies, 

institutions and universities, such 

as Ctrip, JinJiang, Huazhu, BTG- 

Homeinn, Sabre, Carlson Wagonlit 

Travel China, Wyndham Hotel Group, 

Utour and CAISSA Travel presenting 

themselves in the fully booked Job 

Area. 

ards @ ITB China 

• Top 10 Amazing Travel 

Experiences – recognising best 

travel experiences, trendy but 

also suitable for the average 

traveller 

• Top 5 Intelligent Travel 

Providers – recognising 

best transportation, 

accommodation, payment 

services 

A full list and rundown will be 

available in the Review edition 

of ITB China News, published 

online one week after the show. 

NEPAL’S EVEREST 

BASE CAMP TREK 

WINS IT’S MY WORLD 

TRAVEL AWARD 

The Nepal Tourism Board (NTB) 

accepted an award for “Amazing 

Travel Experiences” in the “It’s 

My World Travel Awards 2018” 

for the Everest Base Camp Trek, 

based on 478,539 votes from 

the Chinese travellers within 

the past one month. With the 

extension of air connectivity 

between Nepal China sector 

and provision of on-arrival 

gratis visa for 150 days to 

Chinese visitors to Nepal, the 

growth from China market to 

Nepal is promising. Currently, 

five Chinese carriers- Air 

China, China Southern, China 

Eastern, Sichuan Airlines and 

Tibet Airlines – operate flights 

to Nepal. Similarly, Himalaya 

Airlines is studying prospects 

of operating in this sector. The 

growing connectivity certainly 

adds value to Chinese tourism 

in Nepal. 

PARTYING LIKE A 

FINN IN SHANGHAI 

With Visit Finland as the 

official partner of ITB China, 

a networking evening was 

organised in the centre of the 

city on Wednesday 16th May, at 

Shook, Shanghai. Party-goers 

were able to take advantage of 

the enormous rooftop terrace 

overlooking the Huangpu River, 

and drink-in the history of this 

magical place. The Shook is 

located at the famed Swatch 

Art Peace Hotel. Today, under 

the leadership and creative 

guidance of the Swatch Group, 

the Peace Hotel, in its long 

history, welcomed a number 

of illustrious guests and hosted 

some notable events including 

the First International Opium 

Conference in 1909. Political 

leader Sun Yat-Sun gave an 

important address there after 

becoming the provisional 

president of the Republic of 

China. Chiang Kai-Shek and 

his fiancée Soong Mei Ling 

(of the storied Soong Sisters) 

celebrated their engagement at 

the Peace Hotel. 

ITB China Cruise Night 2.0 

– Powered by Ctrip, the ITB 

Sundowner powered by 

Maritim, and the “European 

Night” have been other notable 

events this year 

The morning sessions in Conference 

Room A are dealing with in-depth 

content sessions about Education 

organised in partnership with globally 

renowned educational institutions, 

focusing on topics of tourism 

education and executive training 

This year’s honoured partners of 

the Education Day are the Fudan 

University Shanghai, the Hong 

Kong Polytechnic University and 

The Hospitality Sales and Marketing 

Association International (HSMAI). 

More than 120 renowned experts 

from the Chinese and international 

travel industry are imparting their 

knowledge at the second ITB China 

Conference 

ITB CHINA NEWS • Friday 18 th May 2018

6 ITB CHINA CONFERENCE 

East-West Exchange 

EU-China Tourism Year Under Spotlight 

Philip C. Wolf 

Founder, PhocusWright 

PHILIP WOLF 

ON ITB CHINA 

Philip C. Wolf, host of the EU-China 

panel at this year’s ITB China 

event, has a long background 

with ITB, dating back to his time 

at the helm of PhocusWright. 

We asked him what his thoughts 

were about this year’s edition of 

the show in China. 

This year’s growth in exhibition space 

of over 50% year-on-year is exceptional. 

But ITB’s organisers, Messe Berlin, have 

a certain way of running trade shows. 

There’s a quality standard there, and 

all these appointments, so it’s not just 

producing a show, but making sure all 

the different constituents that attend 

get some value out of it. 

As ITB China is an official 

partner of the EU-China 

Tourism Year, the topic has 

very much been under the 

spotlight over the past couple 

of days. On Day One of the 

show, Philip C. Wolf, founder 

of Phocuswright, moderated 

a conference on the topic, 

attended by five high ranking 

officials from different sectors: 

• Yiyi Jiang, Head of 

International Tourism 

Research, China Tourism 

Academy 

• Raimonds Aleksejenko, 

Deputy State Secretary, 

Ministry of Economics of the 

Republic of Latvia 

• Bojan Pavlek, First Secretary, 

EU Delegation to China 

• Paavo Virkkunen, Executive 

Director, Business Finland 

Oy & Head of Visit Finland 

• And Pierre Coenegrachts, 

Deputy Director, Wallonia 

Belgium Tourism Board 

One of the biggest obstacles 

to the growth of Chinese 

tourist numbers into Europe is 

that of visa issuance – a topic 

addressed by the panel. 

Bojan Pavlek said he believed 

more visa centres around 

China, where Chinese citizens 

could place their applications, 

would help the situation, 

adding, “This would of course 

lower the cost for visas and the 

time required for visas.” 

Raimonds Aleksejenko said he 

believed relieving the issue will 

take time, but there are ways 

to move forward. “We are 

working with Alibaba Group. 

It is not about legislation. It’s 

about user experience. And 

with a partner like Alibaba, 

they do a lot of work instead 

of the client.” 

Aleksejenko went on to 

explain that the use of Chinese 

payment systems such as 

Alipay is important, especially 

for small destinations. 

Paavo Virkkunen said that 

“Convenience and ease are 

those words we are all craving 

for. Convenience and ease 

in visa issues, in payment 

methods, in connectivity, in 

combinability. I think those 

are the elements we really 

need, to create new creative 

digital platforms, which will 

ease our work and life very 

much.” 

Pierre Coenegrachts said that 

in Belgium, his organisation 

is working with partners 

to implement the Chinese 

WeChat payment system: 

“More and more, maybe we 

will come to WeChat payments 

in Europe.” 

Can the ECTY really going to 

make a difference? According 

to Bojan Pavlek, “It’s just a 

start. It has to be seen as a kickoff, 

as a platform, to gather 

all the actors in the tourism 

industry, to make a European 

market more attractive to 

Chinese people, but also not 

to forget an important fact, 

and that’s sustainability of 

tourism. The whole idea is 

to have this discussion about 

how to attract Chinese tourists 

and vice-versa. Where can 

we find synergies, and also, 

basically, that the industry 

itself engages and also adapts 

to the market” 

The session you moderated was about 

EU-China relations, and the EU-China 

Year. What was the upshot of this? 

Only 2% of Europe’s inbound 

international travellers come from 

China. So, it really begs the question. 

It’s kind of like unemployment. Is 

there a natural growth rate of Chinese 

tourists to Europe? And then how much 

of a catalyst will this really be? Because 

every other country in the world is 

trying to lure these tourists. From my 

perspective, it’s really interesting, 

because there is this healthy global 

competition for international travellers, 

especially from China. As the Asian 

economies prosper, that means more 

outbound travellers. Travel and tourism 

is like one of the world’s great balancing 

acts. Every issue is involved, from raw 

census practicalities, the economy, you 

need to be of a certain income level 

before you can travel, then you have 

the politics, the visas, environmental 

issues, capacity issues… it’s really like 

“the great equaliser” 



TRADE TALK 

7 

The Art and Science 

of Destination 

Marketing 

Jenna Qian is CEO of Destination Marketing at Ctrip, leading a 

business that connects destinations with people. We asked Ms 

Qian how destination marketing is changing over time, and what 

is important when marketing towards Chinese travellers. 

Chinese millennials are becoming 

the new force in China’s tourism. 

This massive group has a unique 

media consumption pattern. From PC 

to tablet PC to mobile; from official 

website to microblogs to social 

media channels, travel brands need 

consistent, concise, and accessible 

contents. Mobile internet has already 

surpassed TV in amount of time spent, 

and it is still growing rapidly. 

You talk about the “art and science” 

of Destination Marketing. What do 

you mean by that? 

The art & science is of equal 

significance to Destination Marketing. 

Though the marketing method varies, 

the logic and scientific analysis system 

behind marketing are unchanged. 

Through scientific analysis, we get a 

better understanding of target groups, 

their consumption preferences, and 

as a result, build strategy to have full 

marketing penetration on travellers’ 

decision and behaviour before, during 

and after the trip. 

Here I would like to share an example: 

Ctrip’s marketing project with Peru. 

The first stage is branding & 

FROM 

OFFICIAL WEBSITE 

TO MICROBLOGS 

TO SOCIAL MEDIA 

CHANNELS, 

TRAVEL 

BRANDS NEED 

CONSISTENT, 

CONCISE, AND 

ACCESSIBLE 

CONTENTS 

Jenna Qian 

CEO of Destination Marketing, 

Ctrip 

awareness. Through PC and 

mobile landing page, Ctrip website 

advertisements, social media posting, 

and KOL sharing, beautiful images 

are displayed in ways that make the 

destination immediately desirable. 

The second stage is sales conversion. 

Ctrip leverages its large membership 

and corporate partnerships to precisely 

reach the target audience. Taking into 

account differences in purchasing 

power, interests, demographic 

information, browsing history and 

more, we push relevant travel product 

to each potential tourist, and heighten 

sales conversion. 

The last stage is maintenance. After 

the initial launch, we assembled 

a Peru Online Flagship Store that 

incorporated tourism info, travel 

products, multimedia content, and 

sales functions in one place to 

create an interface that collages all 

relevant tourism-related information 

together. From scenic spots to hotels 

to restaurants, visitors can visually 

experience and instantly make 

purchasing decisions 

ON THE NEW 

DYNAMICS 

OF HOTEL 

DISTRIBUTION 

The consolidation of OTA giants has centralised 

the distribution channels for hotels, which are 

not only investing heavily in direct bookings but 

are also looking for new marketing channels. 

So, which marketing channels have the most 

potential for growth? How would WeChat Mini 

Programs, short videos, blockchain and other new 

technologies change the marketing channels for 

hoteliers? These were just some of the questions 

addressed at yesterday’s ITB China Conference 

session entitled, “The New Dynamics of Hotel 

Distribution”. One of the panellists, Andrew 

Hughes, Regional Director Hotel Sourcing of 

Hotelbeds Group someone who has been involved 

in travel and hospitality in various roles for over 

20 years. We asked Andrew what he thinks of 

the distribution landscape at the moment. 

The distribution landscape 

is constantly evolving, 

though now it’s moving 

at a pace at which few 

can keep up. There are 

so many developments, 

we’d take days to cover 

them, though two stand 

out at the moment. Firstly, 

consolidation is occurring 

and will continue to occur, 

largely driven through the 

desire of hoteliers and 

B2B clients to leverage 

partners’ technology to 

optimize their business. 

Secondly, there’s increased 

pressure on intermediaries 

to demonstrate value in the 

supply chains, as well as 

the clear ability to influence 

clients to preference 

certain partners over 

others. It’s also no longer 

enough to have strong data 

available, intermediaries 

and travel companies 

need to demonstrate the 

ability to turn the data into 

commercial outcomes. 

What are your thoughts 

about the initiative by ITB 

to start the show here in 

China last year, aiming for 

the outbound market? 

China is such an exciting 

market, especially seeing the 

growth of Fully Independent 

Travellers (FITs) from across 

the whole country, not just 

major gateways. ITB is an 

ideal platform for us to 

engage suppliers and clients 

who access this outbound 

market and forms a part 

of our extensive range of 

actions planned for the 

coming year in China 

Andrew 

Hughes 

Regional Director 

Hotel Sourcing, 

Hotelbeds Group 


8 EXCLUSIVE INTERVIEW 

WE PLAN TO FORM NEW STRATEGIC 

PARTNERSHIPS WITH INVESTORS, 

CONSULTANTS, CAPITAL AND INDUSTRY 

GROUPS/ALLIANCES TO ESTABLISH A 

LONG-TERM MUTUALLY BENEFICIAL 

MODE OF COOPERATION. 

Leo Liu 

President, Greater China, 

Wyndham Hotel Group 

Wyndham Hotels: Targeting 2,000 

Properties in China by 2019 

Exclusive Interview – Leo Liu, President, Greater China, Wyndham Hotel Group 

Leo Liu, President, Greater China, Wyndham Hotel Group was 

delivering a keynote at ITB China entitled “The Invariable 

Innovation and Crossover”. In the conference, Mr Liu was 

giving details of the latest developments in the group, brand 

strategy, cross-border activities, and development plans and 

objectives in China. We asked him firstly to tell us a little more 

about the company’s evolution in China. 

The rapid growth of China’s tourism 

industry has created a heightened 

demand for hotels and offers huge 

potential for us to expand the 

presence of our brands in stunning 

locations country-wide. We expect 

significant growth for our upscale 

Wyndham Hotels and Resorts brand 

in emerging markets, especially 

in rising regional economic hubs, 

leisure locations and nature resort 

locations. Wyndham is currently the 

largest US-based hotel company in 

China, and we expect to hit more 

than 2,000 hotels in this country 

by the end of 2019. Our success is 

a testament to the global power 

of our brands and the increasing 

influence of our class-leading 

loyalty programme. In a little 

over a decade, we’ve established 

ourselves as a key player in the 

country—opening on average 

more than five hotels weekly 

and enrolling nearly 1,000 new 

Wyndham Rewards members daily. 

China continues to offer incredible 

opportunities, and with our broad 

portfolio of globally recognised 

brands, Wyndham is uniquely 

positioned to take advantage. 

You were largely educated in 

France in the “grandes écoles”, 

and also worked with the Frenchbased 

AccorHotels group for some 

time. Do you feel this might give 

you a “different” way of looking 

at things? 

It can be said that the atmosphere 

of French society, its code of 

conduct and its people’s quality 

of life requirements have had a 

certain impact upon me. It meant 

my choice of work was naturally 

related to lifestyle, or quality of life. 

Perhaps because of these unique 

and diverse experiences, I have 

been described as “half gentleman, 

half adventurer”. In my opinion, 

the gentleman is the intrinsic core 

value, the adventure is the outward 

manifestation. The performance of 

the gentleman in the workplace 

is mainly reflected in team 

management-building and team 

cohesion, making the team work 

in a relaxed atmosphere, and being 

truly proud of the job. Meanwhile, 

adventurers, or adventurous spirits, 

are the people who dare to subvert 

the tradition and break the comfort 

zone. While being a solid brand, 

Wyndham Hotel Group wants to 

be recognised in a short space of 

time, so it needs some adventurous 

spirit. 

Where do you see the company 

going in the next couple of years? 

What’s the roadmap? 

Wyndham Hotel Group has always 

regarded China as a strategic 

location. In 2018, we continue to 

adhere to the “full-star, multi-brand, 

broad cross-border” strategy. We 

will be bringing more excellent 

hotels to different cities, and better 

serving the owners. In terms of 

brand, over the years, we have been 

committed to brand expansion and 

upgrading. The number of Ramada 

hotels in China has past 90, and 

the 100th Ramada will be officially 

opened in China this year. We are 

constantly introducing new brands 

to enrich our group in China, such 

as the inclusion of the Tryp and the 

Wingate lifestyle brands. Wyndham 

Hotel Group will also continue to 

expand into third or fourth tier 

Chinese cities. Data shows that 

in China, there are more than 

80 cities with population levels 

between five and ten million. This 

means there is very large potential 

for development. 

When it comes to the hotel 

platform, we are developing multiwin 

cooperation. We plan to form 

new strategic partnerships with 

investors, consultants, capital 

and industry groups/alliances to 

establish a long-term mutually 

beneficial mode of cooperation. 

The launch of the alliance matrix 

is a three-dimensional offensive, 

which will show Wyndham as being 

tolerant and open, and expanding 

the hotels’ ecological circle. This 

means not only providing hotel 

services, but also serving the hotel. 

Wyndham Hotel Group is also 

making strategic changes, focusing 

on links to more of the best in other 

areas, such as US and HTC VR, highend 

unmanned aerial vehicles, an 

underwater robotic company, and 

cross-border integration of the 

double win situation, which also 

makes the hotel industry more vital 

and vibrant 



9 

我们将联合战略伙伴 , 

与投资方、顾问方、资本方和 

业内团体 / 联盟建立长期互利 

的合作模式 , 发起合纵连横的 

矩阵立体攻势 , 将温德姆打造 

成一个宽容开放、无限延展的 

平台 , 打造酒店生态圈。 

西安豪享来温德姆至尊酒店 , 中国西安 

温德姆酒店集团 : 

计划于 2019 年在中国拥有 2000 家酒店 

独家专访 - 温德姆酒店集团大中华区总裁刘晨军先生 

温德姆酒店集团大中华区总裁刘晨军先生在 ITB China 发表了 

为 “ 不变的创新与跨界 ” 的主题演讲。在会议中 , 刘先生详细地 

为大家介绍了其集团的最新动态、品牌战略、跨界活动以及在 

华发展的规划和目标。首先 , 他向我们介绍了其公司在中国的 

发展历程。 

中国旅游业的快速增长积极地 

带动了市场对酒店的需求 , 同 

时展示了全国各地区为各品牌 

扩大发展所提供的巨大潜力。 

我们预计在新兴市场 , 特别是 

各区域经济区中心、休闲胜地 

和自然度假胜地等 , 拓展高档 

温德姆酒店 & 度假村的品牌形 

象。温德姆酒店目前是中国最 

大的美国酒店集团 , 我们预计 

到 2019 年底前完成在华酒店数 

超达 2000 家的目标。我们的成功 

是我们品牌的全球影响力的证 

明 , 也是我们品牌忠诚计划影 

响力日益增长的证明。在十多 

年的时间里 , 我们已经确立了 

自己在华的重要角色 - 每周平均 

有超过五家温德姆旗下酒店开 

业 ; 每天平均有近 1000 名新的温 

德姆奖赏计划会员注册加入我 

们。中国正不断地在给我们提 

供各种难得的机遇 , 而温德姆 

集团凭借着其广泛的全球知名 

品牌组合 , 在其中具备了独一 

无二的优势。 

您曾经就读的是法国高等商学 

院 , 又在法国的雅高酒店集团工 

作了一段时间。您觉得这些经历 

在看待事物的时候有给您带来 “ 

不一样 ” 的判断吗 ? 

可以说 , 法国社会的氛围 , 行为 

准则以及人们对生活质量的要求 

都给我带来了一定的影响。让我 

后来选择的工作也自然而然地都 

跟生活方式、生活品质有关。也 

许是因为这些独特而多元化的经 

历 , 我被形容为 “ 一半绅士 , 一 

半冒险家 ”。在我看来 , 绅士是 

内在的核心价值 , 冒险是外在 

的表现形式。职场中的绅士表现 

主要体现在团队管理方面 —— 建 

立团队的凝聚力、让团队在一个 

轻松的氛围中工作 , 并真正为这 

份工作感到自豪 ; 而冒险家 , 或 

者说冒险精神 , 则是敢于颠覆传 

统、打破舒适区域的觉悟。温德 

姆虽然是一个坚实的品牌 , 但想 

要在短时间内被大家所认知 , 是 

需要一些冒险精神的。 

你认为公司在未来几年内的走向 

如何 ? 路标是什么 ? 

温德姆酒店集团一直视中国为重 

点战略布局地区。2018 年 , 我们 

继续坚持 “ 全星级 , 多品牌 , 广 

跨界 ” 战略 , 将更多优秀的酒店 

带到不同的城市 , 并更好地服务 

于业主。在品牌方面 , 多年来 , 

我们一直在致力于品牌扩张和升 

级。在华的华美达酒店数量已突 

破 90 家 , 第 100 家华美达 ® 也将于 

今年在中国正式落地。我们不断 

引进新品牌以丰富我们在中国的 

品牌线 , 如去年落户在古都西安 

的精品潮牌酒店爵怡 ® 温德姆。 

温德姆酒店集团也将继续向中国 

三、四线城市扩张。数据显示 , 

在中国 , 人口在 500 万到 1000 万之 

间的大型城市有 80 多个 , 这些城 

市仍然蕴藏着人口红利、有非常 

大的发展潜力。 

另外 , 谈到酒店平台 , 我们正在 

开展多赢的合作关系。我们将联 

合战略伙伴 , 与投资方、顾问 

方、资本方和业内团体 / 联盟建 

立长期互利的合作模式 , 发起 

合纵连横的矩阵立体攻势 , 将 

温德姆打造成一个宽容开放、 

无限延展的平台 , 打造酒店生态 

圈。不仅提供酒店服务 , 更服务 

于酒店。温德姆酒店集团也正在 

进行战略变革 , 着力于链接更多 

其他领域佼佼者 , 像我们和 HTC 

VR、高端无人机、水下机器人公 

司的合作 , 跨界交融的双赢局面 

也让酒店行业更富生命力 

刘晨军 

温德姆酒店集团大中华区总裁 


Email: 1nfo@v1s1tmalta.com

SPECIAL FEATURE 

CULTURAL TOURISM 

11 

Global Cultural Centre 

Integrating culture into the identity of the emirate 

of Abu Dhabi 

Abu Dhabi Tourism & Culture 

Authority (TCA Abu Dhabi) is 

back at ITB China with the aim of 

developing strong partnerships 

and marketing initiatives 

with leading Chinese travel 

professionals to further grow the 

emirate’s presence internationally 

and leverage the destination’s 

cruise appeal, while building 

awareness around the authority’s 

global destination campaign. 

One of the key attractions for the 

emirate is that of culture, and 

visitors to ITB China will learn a 

great deal about the destination’s 

cultural attractions. 

© Visit Abu Dhabi 

LOUVRE ABU DHABI 

Louvre Abu Dhabi is the first museum of its kind in the Arab world: a universal 

museum that is a cultural beacon, bringing together different cultures to 

shine fresh light on the shared stories of humanity. 

A floating dome 

of light and shade 

Located on Saadiyat Island, Pritzker 

Prize winning French architect Jean 

Nouvel has designed a museum-city 

(Arab medina) under a vast silvery 

dome. Here you can walk through 

the promenades overlooking the sea 

beneath the museum’s 180-metre 

diameter dome, composed of almost 

8,000 unique metal stars set in a 

complex geometric pattern. When 

sunlight filters through, it creates a 

moving ‘rain of light’ beneath the 

dome, reminiscent of the overlapping 

palm trees in the UAE’s oases. 

“A welcoming world serenely 

combining light and shadow, 

reflection and calm. It wishes to 

belong to a country, to its history, 

to its geography without becoming 

a flat translation. It also aims to 

emphasise the fascination generated 

by rare encounters, stated Nouvel. 

A museum-city in the sea 

Designed as a micro-city, Louvre 

Abu Dhabi is an archipelago out 

at sea. Dedicated areas entice and 

encourage a multitude of activities, 

especially contemplation. For a 

diverse choice of transportation, 

visitors can arrive by either land or 

sea. 

Just like wandering the narrow 

streets of an Arabian medina, visitors 

can explore 55 detached buildings. 

Twenty-three of these buildings are 

devoted to galleries, which were 

inspired by the low-lying homes of 

the local region. Exterior facades 

overlooking both sea and the Abu 

Dhabi skyline encourage considered 

walks and conversation. 

On display are the museum’s 

important collection of artworks, 

artefacts and loans from France’s 

top museums. These span the 

entirety of human existence: from 

prehistoric objects to commissioned 

contemporary artworks, highlighting 

universal themes and ideas and 

marking a departure from traditional 

museography that often separates 

objects from different civilisations. 

In addition to the 23 galleries, the 

museum includes exhibitions, a 

Children’s Museum, a restaurant, a 

boutique gift shop and a café 

STAND No. 520 

THE QASR AL HOSN 

EXHIBITION 

The Qasr Al Hosn exhibition 

offers visitors a journey 

through the story behind Abu 

Dhabi, as well as the history 

of the region surrounding 

Qasr Al Hosn, and highlights 

the restoration and 

conservation development 

project that includes Qasr 

Al Hosn and its surrounding 

area. The Qasr Al Hosn 

master plan was launched 

last year by His Highness 

Sheikh Mohamed bin Zayed 

Al Nahyan, Crown Prince 

of Abu Dhabi and Deputy 

Supreme Commander of the 

UAE Armed Forces, and it is 

expected to be completed 

through 2018. 

Moving through the various 

zones of this lasting cultural 

icon, Qasr Al Hosn Exhibition 

presents a rich collection of 

oral testimonies, historical 

photographs, and other 

materials that highlight the 

history of the region, and 

the vital role of Qasr Al 

Hosn within Abu Dhabi as a 

beacon of heritage, culture, 

and Emirati tradition. The 

exhibition also relates the 

extensive history of Abu 

Dhabi and the story of its 

development through to the 

modern era. 

The newly renovated 

cultural destination 

underpins the everlasting 

vision of late Sheikh Zayed 

bin Sultan Al Nahyan, the 

founding father of the UAE, 

and his invaluable initiatives 

to integrate culture into 

the identity of the emirate 

of Abu Dhabi. His vision 

inspired the concept behind 

the new design of the 

exhibition as an active hub 

for education, culture, and 

entertainment, as well as a 

window through time that 

presents both a rich history 

and a bright future 

STAND No. 520 


12 REGION 

AMERICAS 

A rendering shows the 

design for the expansion of 

the Las Vegas Convention 

Center, expected to be 

complete in 2021. 

NEW LOOK LAS VEGAS 

CONVENTION CENTER AT 

HEART OF LVCVA OFFERING 

AT ITB CHINA 

The Las Vegas Convention and Visitors Authority (LVCVA) 

arrives at ITB China hot on the heels of the release of 

design drawings for the iconic expansion to the Las Vegas 

Convention Center. Architects presented the designs 

to the Board of Directors of the LVCVA on April 10. The 

drawings provide a glimpse of the vibrant new look of the 

nearly 60-year-old facility. 

The LVCCD’s Phase Two is an $860 million expansion 

project that will add 1.4 million square feet to the current 

convention center facility, including at least 600,000 

square feet of new, leasable exhibit space. The expansion 

is slated for completion in time to welcome CES in 2021. 

Late last year, the LVCVA’s Board of Directors finalised 

the selection of tvsdesign / Design Las Vegas to provide 

design services for the expansion project. Phase Three 

will be the complete renovation of the existing 3.2 millionsquare-foot 

facility, with a projected completion date of 

2023 

STAND No. 810 

For its tenth anniversary, 

the London West 

Hollywood at Beverly 

Hills has been given a 

major makeover. 

The London West 

Hollywood is just off 

Sunset Boulevard - 

just two blocks from 

Beverly Hills. Celebrating 

the property’s 10th 

anniversary and their 

partnership with BAFTA, 

a number of new 

renovations are being 

unveiled, breathing new 

life into what was already 

a star location. In 2014, 

US$27m was pumped 

into major renovations, 

adding in the new suites 

and 9th floor. And in 

2017 another US$11m 

Jeff Kulek 

was spent on further 

renovations. 

This is an all-suite hotel. 

The smallest room is 

double the size of a 

standard room in a regular 

hotel – at 720 square feet. 

Their bathrooms are 

luxurious with separate 

soaking tubs and double 

headed showers. 

“All the suites were 

renovated in 2017,” 

explains General 

Manager Jeff Kulek. “In 

2014, the owners builtout 

the ninth floor, and 

there is a junior ballroom 

on the second floor that 

we turned into three 

luxury suites that are 

just incredible. Sunset 

Boulevard runs along 

General Manager, 

The London West Hollywood 

A Spiffingly Nice Hotel on 

the Doorstep to Beverly Hills 

the hill, so our hotel has 

views from every room. 

I’ve never had that before. 

All the rooms have 

balconies, the luxury 

suites on the ninth floor 

have three balconies, and 

the penthouse has the 

rooftop deck; so the view 

plane is phenomenal.” 

Adding to the new suites, 

a new state-of-the-art 

fitness center has been 

opened with the latest in 

gym technology. There 

are yoga mats to take 

outside, where a new 

mural reflects the spirit 

of the hotel – a trendy 

woman’s sunglasses 

reflecting the Union Jack 

STAND No. 620 

LIMA TAKES OVER HALF 

ALL NATIONAL TOURISTS 

A recent study published by WTTC indicates that Lima 

accounts for over a half of Peru’s tourism. 

Indeed, Lima accounts for 59% of Travel & Tourism GDP 

in Peru, as the city is a pivotal hub and gateway to the 

rest of the country, with 90% of visitors to Peru spending 

at least one night in the capital, revealed a new report 

by the World Travel & Tourism Council (WTTC), Latin 

America City Travel & Tourism Impact. Latin America 

City Travel & Tourism Impact is one of a series of 

reports by WTTC which looks at the contribution of 

Travel & Tourism to city economies and job creation. 

The study covers 65 cities, six of which are in Latin 

America. Travel & Tourism contributes 4.6% of Lima’s 

GDP, a total of US$4.5bn in 2016 

STAND No. 720 



AMERICAS 

REGION 

13 

Vinícius 

Lummertz 

President, Embratur 

“Post Games Brazil” – 

Maintaining Momentum 

Culture, ecotourism & adventure, sun & 

beach make up the nation’s new tourism 

offering 

The World Cup Soccer and 

the Olympic Games have of 

course had a positive effect 

on global perception of Brazil 

as a destination. But how is 

Embratur, the country’s DMO, 

attempting to perpetuate 

this? We put the question to 

Embratur President, Vinícius 

Lummertz. 

At the end of the series of megaevents 

held in Brazil, (starting with 

the Pan-American Cup in 2007, 

followed by Rio+20, World Youth 

Day, the Confederations Cup, the 

World Cup and the Olympic Games) 

Brazil have benefitted from ample 

exposure to the outside world 

and the building of both basic and 

touristic infrastructure. 

The total investment in the Olympic 

Games was of R$11 billion, 57% 

from the private sector and 43% 

from the public sector. For every 

R$ 1 invested in sports facilities, 

another R$ 5 are applied in projects 

for the city that shall remain as a 

legacy for locals and tourists. 

To keep the positive trend, Brazil 

is now implementing a series of 

measures for tourists planning 

to visit Brazil. One big step is the 

electronic visa that will facilitate 

the entrance of tourists coming 

from Japan, the United States and 

Australia. This upgrade of the 

tourism process will also leverage 

the sector in Brazil, generating 

more employment and income. 

Brazil is also working to improve 

the air connectivity. In Europe, 

there were an increase in flights of 

10.80% (from 852 to 944); as in seats 

of 9.54% (from 256,896 to 281,408), 

comparing February 2017 to the 

same period this year. 

Embratur is also working on content 

sharing in their social channels 

such as Facebook, Instagram 

and YouTube. Digital influencers 

are now playing a big role in the 

way we are promoting Brazil 

Internationally. In addition, we 

have been doing an intense work 

focused on tour operators aiming 

to increase the number of operators 

that are qualified to commercialize 

Brazil with excellence. This 

includes different activities such as 

workshops, roadshows and online 

trainings. 

DIGITAL 

INFLUENCERS 

ARE NOW PLAYING 

A BIG ROLE IN THE 

WAY WE ARE 

PROMOTING BRAZIL 

INTERNATIONALLY 

What are the key local “products” 

being promoted here? 

This year, the segments highlighted 

will be culture, ecotourism & 

adventure, and sun & beach. Within 

that, Brazil will be promoting 

its nautical and luxury segment, 

beyond the many resort options 

available 

STAND No. 510 

TRANSPORT AND TOURISM 

INFRASTRUCTURE SET 

TO BE GIVEN A BOOST 

IN DOMINICAN REPUBLIC 

Industry professionals at 

ITB China from Dominican 

Republic are here “fresh” from 

the recent DATE conference in 

Punta Cana. 

Industry experts at this year’s 

Dominican Annual Tourism 

Exchange (DATE) conference 

agreed upon several initiatives 

set to build on three trending 

niches: declared family travel, 

authentic experiences and 

luxury. 

80% of all visits to Dominican 

Republic’s protected areas 

are by foreigners, and once 

again Colonial City ranked 

number two – after Isla 

Saona, amongst the most 

visited attractions. This 

trend confirms that visitors 

are increasingly looking to 

explore beyond the beaches 

– and tourism operators have 

taken note. 

At this year’s DATE, Best 

Day (BD) Travel shared 

its remarkable growth, in 

2017 BD served 79,500 

passengers transporting 

tourists to the country’s lush 

North Coast, cosmopolitan 

Santo Domingo, luxurious 

Punta Cana and the 

unexplored Southwest. As a 

direct result of its growth BD 

celebrated its second office 

in Santo Domingo which 

opened in December 2017 to 

support its 20% growth rate 

for 2018. The company has 

projects under way in Puerto 

Plata, in addition to launching 

a Dominican version of 

its successful proprietary 

services app., all by Q4 2018. 

From romance for two, to 

a luxurious family soiree, 

Dominican Republic offers 

a world-class portfolio of 

destinations perfect for every 

traveller, now more accessible 

than ever. 

In 2018 Dominican Republic 

will see major road 

renovations including the East 

Region Road Circuit, which 

contributes to nearly 80% of 

all tourism income. 

In the Southwest, an 

expansion is in the works 

which will connect Santo 

Domingo to the booming 

Southwest. This development 

will increase connection 

between the capital city and 

the up-and-coming touristic 

areas of Barahona, Baní and 

Pedernales 

STAND No. 731 


14 

区域 

 

ADVERTORIAL 

南美洲向中国游客敞开大门 - 

归功于千里行拉美旅行社 

(Operamerica) 

Carlos E. Young 

首席执行官 , 千里行拉美旅行社 

我们以低成本打包出售美洲 

最好的旅游产品 , 如此中国 

对应的批发商便能够以更合理的 

价格提供完善的产品服务。 

千里行拉美旅行社 (Operamerica) 是 

一家专注于中美洲 , 南美洲和加勒比 

地区文化和探险团体游的入境旅游运营 

商。他们用两到三天的时间带领游客游 

览每个城市或目的地的最美风景 , 以便 

他们在既定的时间内了解更多国家和旅 

游胜地。我们请千里行拉美旅行社首席 

执行官 Carlos E. Young 向我们介绍更多 

相关信息 ...... 

我们的旅游套餐包括了吃住行、全程中文导 

游咨询以及最重要的机票安排服务。更确切 

的说 , 作为旅游批发商 , 我们以低成本打包 

出售美洲最好的旅游产品 , 如此中国对应的 

批发商便能够以更合理的价格提供完善的产 

品服务。我们只向出境旅游经营商提供我们 

的产品服务 , 并期待与中国少数批发商进行 

精诚合作。 

您如何看待当下中国出境旅游南美洲的人数 

不断上升 ? 此旅游业的未来前景如何 ? 以 

及为什么越来越多中国游客前往该地区 ? 

我相信中国到南美洲出境旅游的前景非常乐 

观。据估计 , 去年有超 200 多万的中国游客 

访问了拉丁美洲 , 这还不到中国出境旅游游 

客总数的 2%。其中的主要难点在于飞行距 

离和多个转乘点使得整个飞行时间超过 30 个 

小时 , 但这一形势正在迅速改变。中国的航 

空公司正在将他们的关注点转向拉美 , 因为 

中国政府希望通过其航空公司在全球范围内 

展开业务。例如国航的服务能覆盖至巴西圣 

保罗、古巴哈瓦那、以及现在的巴拿马城。 

南航也有涉及墨西哥城等。 

您此次参展 ITB CHINA 的主要目标是什么 ? 

我们在 ITB CHINA 的主要目标是能够与出境 

旅游运营商达成协议 , 同时通过区域旅游宣 

传中美洲、南美洲和加勒比海地区 , 让中国 

游客在他们的每次旅行中能够游览更多个目 

的地 

展台号码 623 



AMERICAS 

REGION 

HALL PLAN 

展馆平面图 

15 

Stand No. 530 

Stand No. 283 Stand No. 801

ITB China News 2018 - Day 3 Edition

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