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ITB China News 2018 - Preview Edition

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12 REGION MIDDLE EAST & AFRICA New Promotional Trade Arm for Yas “Yas Experiences” formally debuts as one-stop promotional hub for Yas Island in Abu Dhabi DOWNTOWN CAIRO TO BE RENOVATED AS AN OPEN MUSEUM Yas Experiences has been launched to operate as a “onestop destination partner”, tailoring package solutions which inspire, facilitate and promote leisure and entertainment itineraries on Yas Island that appeal to holidaymakers from around the world. Headquartered on Yas Island, Yas Experiences’ network of regional offices extends to cover key markets including the GCC, India, China, Europe and the CIS. Its team of more than 30 experts collaborate with destination partners to tailor Yas Island packages for travel companies based on the latest holiday trends and travellers’ preferences. Marina Cipriano, General Manager of Yas Experiences, said: “The creation of Yas Experiences will help play a major role in driving Yas Island’s aspiration to become a global holiday destination of choice in Abu Dhabi. With the Central Souq growing number of exciting leisure and entertainment experiences on offer, we aim to facilitate the work of our travel partners by providing packages that appeal to travellers in their markets, and promotional support services that guarantee their success, all through one trade hub.” Since January, Yas Experiences has participated in roadshows, trade fairs and sales missions in key markets, in addition to implementing more than 20 joint marketing plans, and opening new offices in Russia and the UK. Most recently, Yas Experiences hosted 50 European travel partners for a special weekend of entertainment and discovery on Yas Island. The three-day FAM trip was hosted in collaboration with the Department of Culture and Tourism Abu Dhabi. Guests were given a special preview of Warner Bros. World Abu Dhabi, set to open on 2 5th of July 2018, as well as the opportunity to visit the island’s award-winning theme parks Ferrari World Abu Dhabi and Yas Waterworld, and Yas Marina Circuit, home of the F1 Etihad Airways Abu Dhabi Grand Prix. The excursion also included an introduction to recent attractions across the emirate, featuring a guided tour of the Louvre Abu Dhabi STAND No. 520 Press Conference Sharjah: An Arabian Haven for Culture Lovers Cairo governor Engineer Atef abd elhamed has declared the start of a new project to redevelop downtown Cairo, transforming the area into an open museum. The project plan aims to reconstruct buildings and facades, in order to restore the Khedive era (18 th and 19 th century) architectural style of downtown Cairo and to turn the area into an open museum. 23 buildings are included in the renovation plan, in addition to 12000 square meters of the surrounding pedestrian streets. EGYPTIAN MUSEUM DISPLAYS 300 ARTEFACTS FOR THE FIRST TIME IN A TEMPORARY EXHIBITION. A new exhibition of 300 never before seen artefacts from the Cleopatra opened in the Egyptian museum in downtown Cairo on April 18. The archaeological pieces are a clear record of daily life of Ptolemaic era, showing the administrative role, religious activities and the royal life The Emirate of Sharjah is increasingly renowned as a magnet for culture enthusiasts seeking a deeper understanding of the civilisation of the Arab region, both traditional and contemporary – and for good reason. From its fairs and festivals to its museums and universities, Sharjah truly holds its own as a cultural capital in the region. Sharjah’s dedication to preserving its culture can be seen clearly through the traditional Arabian and Islamic architecture that characterises much of its landmarks. In an effort to shed light, quite literally, on that aspect, the emirate organises the now-world-famous Sharjah Light Festival, whereby landmarks across Sharjah bear threedimensional light displays for ten days each February. Tourists can enjoy Sharjah’s pristine family-friendly beaches on the Gulf coast. When China is in the midst of winter, Sharjah basks in a warm 27 degrees Celsius, offering the perfect atmosphere for exploring the outdoors, where families can enjoy plenty of activities in charming locations such as Al Majaz Waterfront, Al Qasba, and Khalid Lagoon. Visitors can relax with their families in any of the nearly 55 parks, which offer the latest facilities and amenities. The emirate’s latest destination for a family day out is the Al Montazah Park, a 126,000-squaremetre theme park featuring eight pulsating rides. For adults and children seeking an extra bit of adventure, the park offers Al Montazah Adventures, which consists of a number of gladiatorinspired obstacle courses divided into varying difficulty levels STAND No. 530 Cleopatra ITB CHINA NEWS • Wednesday 9 th May 2018

13 WHERE TO GO IN Shanghai Grand Brasserie Restaurants GRAND BRASSERIE Experience a gastronomic journey of the finest global cuisines in one magnificent gourmet destination at the heart of Shanghai. The Grand Brasserie at Waldorf Astoria Shanghai on the Bund offers a chic yet casual all-day dining experience. Guests can observe chefs at work in the long exhibition kitchen, enjoy a pre-dinner drink in the wine alcove and sip a cappuccino at the barista bar. Floor-to-ceiling windows overlook an interior courtyard garden, providing a sense of peaceful retreat in urban Shanghai. For more private gatherings, two stunning private rooms are available, each seating up to 10 guests Grand Brasserie 2 Zhongshan No.1 Rd. (E), Waldorf Astoria Tower Ground Level Phone: 021-63229988 Bars LONG BAR Flawlessly restored to the former glory of its 1911 Shanghai Club past, the Long Bar elegantly graces this Shanghai hotel’s Waldorf Astoria Club heritage building, providing a blend of classic sophistication and grandeur. Enjoy a cool evening beverage at this popular Shanghai bar, once celebrated for owning the longest bar top in the Far East, offering over 30 metres of fine raw mahogany. Long Bar Lobby Level, No.2 Zhong Shan Dong Yi Road, Huang Pu District Reservations: +86 21 6322 9988 or email Sightseeing YU GARDEN Yu Garden, with a history of over 400 years, is the only Ming-dynasty garden preserved in the old urban area. In it are an assortment of halls and pavilions, impressive rock works and glittering water expanses. The garden has the Exquisite Jade Rock, one of the three most famous rocks in Jiangnan region, and the Dianchun Hall, the command centre of the Small Swords Society. In its neighbourhood are many tourist attractions including the Chenghuang Temple and the shopping streets. Opening hours: 8:30-16:45, clear out at 17:15 Yu Garden No.132, Anren Street, Huangpu District BRAND NEW HUANGPU RIVER CRUISE Passengers boarded the No. 1 Cruise Ship for the very first cruise, on May 1, from the renovated Qinhuangdao Road Cruise Dock in Shanghai for a sightseeing tour of the Huangpu River. The Huangpu River is the watery soul of Shanghai. Travelling along the river on a pleasure-boat, visitors can see the banks ablaze with lights. Opening hours: 11:00-21:30 Shopping FLORENTIA VILLAGE - SHANGHAI LUXURY OUTLET MALL The second outlet to open in China, Shanghai Florentia Village claims its place today as the market leader. It is the epitome of classical Italian architecture with stone bridges, fountains, plazas and atriums. Customers can find over 200 renowned brands from Europe, the US and Asia, including a wide range of luxury goods at year ‘round discount prices. Business Hours: 10:00-21:00 (Monday to Friday) 09:00-21:00 (Saturday, Sunday and Public holidays) Florentia Village Zhuoyao Road 58, Pudong New Area, Shanghai © Wang Rongjiang - SHINE Brand New Huangpu River Cruise Shiliupu Wharf (1 st zone): B1 floor, No.481, Zhongshan Rd.(E-2) For more information or a plethora of other ideas, go to the Official Shanghai Tourism Website: ITB CHINA NEWS • Wednesday 9 th May 2018