ITB China News 2018 - Preview Edition

China
Your Official Information Source at ITB China
WEDNESDAY
9 th MAY 2018
PREVIEW
EDITION
Stand No. 500
TRADE TALK
Stand No.
200/201
Stand No. 430
ITB China 2018:
50% Growth in Year 2
Exhibition again fully booked – more floor space for Middle
Eastern and Latin American exhibitors
After its premiere last year, the success of
ITB China is set to continue: China’s new
marketplace for the travel industry, taking
place from 16 to 18 May in Shanghai, was
already fully booked out with a 50% increase
in gross exhibition area compared to last
year.
Rungang Zhang
Secretary General & Vice President, China Tourism
Association (CTA)
CTA is the biggest travel and tourism
industry association of the world’s
second largest economy and we are very
delighted to again work with ITB China
Read page 6
ADVENTURE TOURISM
Laurent Holdener
Managing Director, Terre Cambodge – Adventure
Travel Network (ATN)
ATN is presenting the full range of
adventure products that each destination
can offer, from cycling to sailing on a
catamaran, the variety of activities is very
diverse
Read page 9
More than 700 exhibitors from 80 countries
will be represented in China’s threeday
B2B travel trade show. In addition
to established exhibitors from last year,
ITB China has been able to secure many
newcomers. Furthermore, a total of 2,700
attendees are expected to take part in the
lectures, discussions and keynotes of ITB
China Conference, given by more than 120
industry speakers.
“ITB China is becoming a driving force
behind the Chinese travel industry”, said
David Axiotis, General Manager ITB China.
“Exhibitors and visitors can look forward
to three highly intense business days at the
second edition of ITB China with interesting
opportunities to explore the latest trends in
Chinese travel”. (see our exclusive interview
page 7)
David Axiotis
General Manager, ITB China
REGIONAL SPOTLIGHT
MIDDLE EAST & AFRICA
DESTINATION SPOTLIGHT
MIDDLE EAST & AFRICA
Mubarak Al Nuaimi
Director, Promotions and Overseas Offices, DCT Abu
Dhabi
We have actively increased our efforts to
capture the awareness of and convert
Chinese travellers to visit Abu Dhabi.
Read page 11
The Middle East welcomed
an estimated 58 million
international arrivals in 2017,
representing an increase of
5% following a small decline
in 2016. Egypt (+55%) led
growth in the region, both in
absolute and relative terms,
recovering from the decline
it suffered in previous years.
Meanwhile, international
tourist arrivals in Africa
increased an estimated 8%
in 2017 to reach 62 million,
according to the UNWTO.
Read more about some of
the top MEA exhibitors at
ITB China, from page 11.
Arabian Nights Village,
Abu Dhabi

2 NEWS
PREFACE
Richard
Barnes
China:
No Experience?
No Problem!
The Right Partner,
the Right Time
Being Partner Destination of ITB China means more than
just having “branding” at the show. This year’s Partner
Destination for ITB China is Finland. From January to
November 2017, the number of overnights from China to
Finland reached 321,172 with a 34.3% growth compared
to January to December 2016, and Chinese nationals now
represent the fifth largest group of travellers to Finland.
As part of the country’s efforts to raise awareness and
create new business ties with outbound operators in China,
around 50 delegates from Finland will be representing the
country at ITB China.
WE ARE
VERY HAPPY TO
OFFER SUCH AN
INTERESTING ACCESS
FOR COMPANIES
FOCUSING ON CHINA
IN THE FUTURE
Michael Buller
CEO, Verband Internet Reisevertrieb (VIR)
Finland is running a multitude of visa centres in China,
working on e-visa solutions for Chinese tourists and has
opened up for Chinese mobile payment systems, adding a
lot of convenience for Chinese visiting Finland. Finland is
also taking part in the EU China Tourism Year, for which ITB
China is an official partner event. As David Axiotis, General
Manager ITB China, so rightly explains, Finland has proven
that it is attaching great importance in enhancing Chinese
tourists’ travel experience by “going the extra mile”.
ITB CHINA NEWS is a CLEVERDIS Publication.
65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France
• Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01
• SARL capitalised at e155,750 • VAT FR 95413604471
• RCS Marseille 413 604 471
• info@cleverdis.com • www.cleverdis.com.
• info@itb-china-news.com • www.itb-china-news.com
• Publisher: Gérard Lefebvre
• Managing Director: Jean-François Pieri
• Publishing Director: Jean-Guy Bienfait
• Project Manager: Wenchao Wang
• Chief Analyst: Richard Barnes
• Marketing Manager: Nathalie Meissner
• Art Director: Hélène Beunat
• With the participation of: Bettina Badon, Naila Ben Ghorbal, Borhan Moussa,
Finn-Georg Sander
>To contact them :
first name.last name@itb-china-news.com
• Cover: © Messe Berlin
Registration of Copyright May 2018
Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No
guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used
for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and
data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever
their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein.
Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited
without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape,
disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th
March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to
companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to
opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own,
and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all
texts, photographs and other documents supplied by those included in this publication imply the acceptance by their
authors of their free publication therein. Documents and photographs will not be returned. It should be understood
that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All
statements other than statements of historical fact are statements that could be deemed forward-looking statements.
Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these
risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially
from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update
these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved.
The ITB China Market Introduction
Programme is making its debut at ITB
China 2018.
The newly launched programme
is planned for international travel
industry professionals who have no
or little experience with the Chinese
travel market so far. Companies or
institutions who aim to gather first
experiences with the Chinese travel
industry, can easily establish first
contacts and get useful information
about this dynamic industry and
market at ITB China 2018.
The inaugural partner is the VIR
(Verband Internet Reisevertrieb),
Germany’s leading association for the
online travel industry, representing the
interests of the digital travel industry.
A large number of the most important
industry players have joined them as
members, such as Amadeus, HRS and
many more. Their members come
from online travel agencies, supplier
& tour operators, service & travel
technology providers as well as startups.
Each participant to the programme will
get an individual ITB China schedule
that is managed by a dedicated contact
person from ITB China and comprises
the following services:
Invitations to various networking
events during ITB China;
Guided tours and appointments with
selected Chinese key players at ITB
China;
Exclusive presentation sessions
organised and tutored by leading
Chinese companies giving first
impressions on how things work in
the Chinese travel industry as well
as guided attendance of selected
sessions of the ITB China Conference.
Michael Buller, CEO Verband Internet
Reisevertrieb (VIR) says that in
addition to Silicon Valley, the digital
travel industry looks more and more
also into the direction of China: “The
role as an important trend market will
increase tremendously over the next
years. Therefore, we are very happy
to offer such an interesting access for
companies focusing on China in the
future”
For more information about the ITB China
market Introduction Programme: contact@
itb-china.com or visit www.itb-china.com/
about-us/market-introduction-program/
ITB CHINA NEWS • Wednesday 9 th May 2018
www.itb-china-news.com

NEWS
3
ADVERTORIAL
South America Opens Its Arms to Chinese
Travellers – Thanks to Operamerica
Operamerica is a wholesale
incoming tour operator
focused on cultural and
adventure groups in Central,
South America and the
Caribbean. They take the very
best of each city or destination
and present it in 2 or 3 days,
then integrate it to a set of
countries connected to a
region in a short format so
that the tourist knows more
countries and destinations in
the time he has prepared for
his or her travel. We asked
CEO Carlos E. Young to tell us
more…
Our tours include meal, lodging,
entertainment, guides in Chinese
throughout the journey and most
importantly the air ticket throughout
the circuit. That is, as a wholesaler,
we pack the best of America at
a low cost, so that wholesaler in
China can offer a complete product
at a reasonable price. We offer our
products only to outbound tour
operators and we look forward to
work with some or just a handful
wholesalers in China.
How are tourism figures for Chinese
outbound travellers progressing
in South America, what are the
prospects for the future, and why
are more and more Chinese visitors
heading for this region?
I believe the future looks very
promising. It is estimated that more
than 2 million Chinese tourists visited
Latin America last year, and this is
less than 2% of Chinese tourists who
travelled internationally. The main
impediment is the flight distance
and connections that add up to more
than 30 flight hours, but things are
changing rapidly.
Chinese airlines are turning their
focus to Latin America at the
direction of their government,
which wants a global presence from
its airlines. Air China serves São
Paulo, Brazil; La Havana, Cuba; and
now Panama City, Panamá. China
Southern covers Mexico City.
What are your key aims at ITB
China?
Our main objective at ITB-China is
to make agreements with outbound
tours operators, while promoting
Central, South America and the
Caribbean through regional tours,
so that Chinese tourists get the most
out of visiting multiple destinations
in each travel
STAND No. 623
Carlos E. Young
CEO, Operamerica
ITB CHINA NEWS • Wednesday 9 th May 2018

4 ITB CHINA CONFERENCE
Top-Line Speakers, New Focus Areas
Not to be missed sessions at the 2018 ITB China Conference
A power packed programme at the ITB China
Conference includes sessions by Ctrip, Tencent,
Visit Finland, Wyndham Hotels and many more,
with three new areas of focus: Customised Travel,
Business Travel and Education & Job Day.
The conference runs parallel to ITB China, taking place
from 16 to 18 May in Shanghai, and will form a key element
of the B2B show focusing on Chinese outbound tourism.
Co-hosted by TravelDaily, the travel think tank will invite
business leaders and experts both from China and abroad
to share their expertise and ideas on market hotspots in
the industry.
Top Speakers from major travel companies, such as Ctrip,
one of the biggest online travel agencies in China, as well
as Visit Finland, Wyndham Hotels, Tencent, Meituan, China
Tourism Academy will provide exciting insights into their
expanding markets in the conference of the second edition
of ITB China. This think tank of Chinese travel, co-hosted
by TravelDaily will provide key insights in seven areas:
“Destination”, “Travel Tech”, “Corporate Travel & MICE”,
“Online Travel”, and - for the first time – “Customised
Travel”, “Business Travel” and “Education & Job”.
The ITB China Conference in 2017 had high levels of
attendance, driven by the quality its content. There was
a total of 2,700 attendees for lectures, discussions and
keynotes delivered by 70 industry speakers. This year
again, leading travel organisations and tourism officials
active in the Chinese market are expected at the ITB China
Conference. In addition, other top companies such as
CITS American Express Global Business Travel, Carlson
Wagonlit Travel and BCD Travel, Merlin Entertainments,
Mafengwo, Lushu, and Abercombie & Kent will be sending
speakers to the ITB China Conference.
ITB CHINA NEWS • Wednesday 9 th May 2018
The first sessions of the ITB China
Conference will kick off with opening
keynotes by James Jianzhang Liang,
Co-founder & Executive Chairman of
the Board at Ctrip; Eduardo Santander,
Executive Director of European
Travel Commission will talk about
the “EU-China Tourism Year: A Year
of Opportunities”; Leo Liu, President,
Greater China, Wyndham Hotel Group
gives a talk on “The Invariable Innovation
and Crossover”; Yiyi Jiang, Head of
International Tourism Research, China
Tourism Academy discusses the “Trend
of China Outbound Tourism Market” and
Paavo Virkkunen, Executive Director,
Business Finland Oy & Head of Visit
Finland, will speak about “Sustainability
and Responsibility, Fundamentals in
Travel Industry Development”.
The afternoon sessions of 16 May
are dedicated to “Destination” and
“Customised Travel”. Moderated by
Phocuswright founder Philip C. Wolf,
the “DESTINATION” SESSION will
feature a panel discussion on “EU-China
Tourism Year” (ECTY). Panellists from
major European destinations will discuss
how to upgrade the attractiveness of
Europe as a whole to Chinese tourists.
ITB CHINA CONFERENCE
DAY 1
Fan Zhang, CEO, Mioji; Steven Shu,
CMO, Meituan Dianping; Sunny Wang,
Tourism Industry Director, Tencent
Online Media Group, Tencent, and other
guests will further probe into the topic of
destination marketing.
Joseph Wang, Chief Commercial Officer,
TravelDaily China, will moderate a panel
discussion on “Connecting Destinations
with Chinese Millennials”. Jenna
Qian, CEO of Destination Marketing,
Ctrip as well as panellists from Merlin
Entertainments, the Ministry of Tourism
of Brazil, Turismo de Portugal and the
Israeli Government Tourism Office will
look at marketing strategies targeting
Chinese millennials. For the first time,
the ITB China Conference will feature
a dedicated session on CUSTOMISED
TRAVEL, which has become an
important fast-growing market. Iris Cai,
Co-Founder, UniqueWay will talk about
“The Implementation of AI and Big Data
in Customised Travel” and Executives
from Abercrombie Kent as well as
Lushu will present interesting keynote
speeches on “How to design customised
travel products”. Following this, ITB
China and Qyer will host the “IT’S MY
WORLD Travel Award Ceremony”.
www.itb-china-news.com

ITB CHINA CONFERENCE
5
© Messe Berlin
ITB China 2017
ITB CHINA CONFERENCE
DAY 2
ITB CHINA CONFERENCE
DAY 3
“Corporate Travel and MICE”, “Travel Tech”,
“Online Travel” and “Business Travel” will be
on the agenda for the second day of the ITB
China Conference.
The morning sessions of “TRAVEL TECH” will
be presented Beijing Babel Technology CEO
Lei Guan, with the topic of “The Innovative
Application of AI Translation in Cross-border
Tourism”. Allen Chen, Vice President,
JIGUANG will talk about “Big Data Application
of Tourism and Analysis Practice of Tourist
Behaviour”, and Jarhead Gai, CEO, Yundijie.
com will deliver a keynote on “Reform of
Scientific and Technological Innovation in
Supply Side of Customised Travel”. Industry
experts from WeHotel, WebBeds, Hotelbeds,
Jinling Hotels and DerbySoft will participate in
a panel discussion about “The New Dynamics
of Hotel Distribution” from 11 to 11.50 am.
Bin Du, Vice President of Mafengwo.com
will open the “ONLINE TRAVEL” sessions
with a presentation on “The Strategy of New
Tourism: How to Grow Business in the Time
of Great Changes” followed by a keynote by
Fliggy Vice President Wells Zheng. Following
this, Fisk Yu, CEO, Haoqiao.com will discuss
“The New Roles of the Travel Agencies in New
Internet Era”. These sessions will conclude
with the second “ITB China Startup Awards”
recognising travel-related start-ups having
introduced innovative products and solutions
over the past year. The winner will be
awarded with a complimentary stand at ITB
China 2019. The jury is comprised of industry
veterans, including Philip C. Wolf, Founder,
Phocuswright; Shiwei Zhou, Vice President,
Ctrip Investments; Herry Han, Partner,
Lightspeed China Partners; Jay You, Partner,
Yuantai Investment Partners Evergreen Fund;
and Fei Ye, VP of Strategic Investment and
Capital Market, China Lodging Group.
BUSINESS TRAVEL DAY: The Business
Travel Day will kick off with a panel on “How
Technological Innovations Are Transforming
Business Travel”. It will be moderated by
Jonathan Kao, Managing Director from
Greater China/ BCD Travel followed by
discussions with Robert Öhrnberg, General
Manager Greater China, Finnair; Huilian
Duan, Vice President Sales & Marketing,
APAC, Maritim Hotels, Giles Yang, Chairman
of the Board & CEO, Fanjia International
and Charlie Xu, Director of New Business
Development, Greater China, HRS.
This year’s exclusive partners are CITS
American Express Global Business Travel,
Carlson Wagonlit Travel China and BCD
Travel.
MICE SESSION: Alicia Yao Hong, Regional
Vice President, PCMA ICESAP will set the
scene for the MICE session featuring a
keynote speech and a case study on the
“Belt and Road Initiative – How Does It Affect
the Business Events Industry in China?”.
Moderated by Philip Pang, Marketing and
Membership Manager, PCMA ICESAP, the
following speakers will contribute to an
intensive exchange: Ivanka Xu, Founder
& CEO, Merak; Shane Ullman, Managing
Director, Travel Events Asia; Ike Zhang,
Vice President, Corporate Services, Tempus
Group and Eugene Lin, Asst. President,
Shanghai Jin Jiang Travel.
BUSINESS TRAVEL: Sessions of “Business
Travel” will give insights on the topics of
innovations in business travel, unmanned
services and digital intelligence applications,
such as “The Belt and Road Initiative –
Powering the Business Travel Globalisation”
hosted by Kevin Tan, Vice President &
General Manager, CITS American Express
Global Business Travel.
ITB China 2018 is in search of tomorrow’s talents: The
third Conference Day, 18 May, is dedicated to the new
area “Education and Job”.
THE JOB DAY takes plays throughout the day and
consists of a dedicated area in Conference Room B with
more than 40 companies, institutions and universities,
such as Ctrip, JinJiang, Huazhu, BTG-Homeinn, Sabre,
Carlson Wagonlit Travel China, Wyndham Hotel Group,
Utour and CAISSA Travel presenting themselves in
the fully booked Job Area. The morning sessions in
Conference Room A will deal with in-depth content
sessions about Education organised in partnership
with globally renowned educational institutions,
focusing on topics of tourism education and executive
training This year’s honoured partners of the Education
Day are the Fudan University Shanghai, the Hong Kong
Polytechnic University and The Hospitality Sales and
Marketing Association International (HSMAI). More
than 120 renowned experts from the Chinese and
international travel industry will impart their knowledge
at the second ITB China Conference, taking place from
16 to 18 May 2018 in Shanghai.
Presentations for EDUCATION DAY will include a
keynote by Yunlong Sun, Project Director of MTA
Program at Fudan University, on “Flexibility and
constancy in the cultivation of tourism professional”,
while Mo Zhang, Project Director, QIJIAN Tourism
Planning and Design, will share his ideas on “Straight
A at the office, CEO in ivory tower”, followed by a panel
discussion on “Career development and cultivation of
cultural personality” with Li Han, SVP, Utour Group;
Navy Wang, Founder & CEO, Atour; Tao Jin, Vice
President, Shanghai Shendi Institute and Ms. Laurie
Cheng, Director of Human Resources, The Peninsula
Shanghai.
Another not-to-be-missed keynote, on the “Current
and Future of Tourism Education” will be delivered by
Professor Cathy Hsu, Chair Professor of Hospitality
and Tourism Marketing School of Hotel and Tourism
Management – Hong Kong Polytechnic University.
Full details of the conference programme are now available at: www.itb-china.com/conference/conference-program/
ITB CHINA NEWS • Wednesday 9 th May 2018

6 TRADE TALK
MARRIOTT INTERNATIONAL
“ELEVATES TRAVEL
EXPERIENCE FOR CHINESE
CONSUMERS” WITH
ENHANCED MOBILE
FUNCTIONALITY AND
GLOBAL WALLET-FREE
TRAVEL
Following the recent launch of the Marriott storefront
on Alibaba’s travel service platform, Fliggy, a new
initiative sees Post Post Pay, Fliggy’s innovative hotel
reservation service, allowing qualified users to travel
first and pay after their stay.
Marriott announced its redesigned storefront on Fliggy,
Alibaba’s travel service platform, and the rollout of Post
Post Pay (PPP) functionality across more than 1,000
Marriott hotels globally last month. Through the digital
solutions, Marriott International claims to “elevates
both the online and offline travel experience for
Chinese consumers”.
As part of Marriott’s first phase of service enhancements,
its new storefront on Fliggy (marriottcn.fliggy.com)
launched in April 2018, will feature approximately
6,000 hotels from across Marriott International’s global
inventory of 30 brands, presented in a Chinese travellerfriendly
layout.
Through the storefront, Fliggy’s innovative
PPP functionality will be offered to qualified Fliggy
users at more than 1,000 hotels globally, including
more than 270 hotels in the Greater China region,
where the service is already available, and in highdemand
locations throughout the Asia Pacific region,
such as Australia, Japan, the Maldives, Singapore,
South Korea and Thailand. To complement these
enhancements, Marriott expects to certify over 1,000
hotels globally in its “Li Yu” program, designed to
provide travellers from China a warm welcome and the
comforts of home anywhere in the world they may go
Some 800 buyers have
been invited to attend
ITB China this year.
This includes 600 top
performers from last year
and hundreds of new
ones, whereas over 250
will represent China’s
largest travel agencies.
Hosted buyers represent
the Chinese Leisure,
MICE and Corporate
travel markets: 97% of
the hosted buyers come
from Mainland China
and 3% are from Hong
Kong, Macau and Taiwan.
ITB China has been
designed as a pure B2B
platform, professionally
matchmaking exhibitors
from all over the world
with Chinese buyers. More
than 15,000 prescheduled
appointments will
maximise the business
opportunities of both the
exhibitors and the buyers.
Leading Chinese travel
industry companies
including Caissa, Fliggy,
Tuniu, Utour Travel
and many others have
confirmed they will be
sending their buyers to
the second edition of
ITB China
Preview Event 2018
Buyers’ Programme: Around 800
Invited to Attend 2018 Event
ITB China next week.
David Axiotis, General
Manager ITB China:
“ITB China not only
brings top Chinese travel
buyers together with
world-class tourism
suppliers, but also with
innovative technological
applications. In 2018, we
are increasing our buyers
program by inviting some
850 buyers whereas our
focus is making sure that
the quality and quantity of
buyers meets demanding
exhibitor needs”
Rungang
Zhang
Secretary General & Vice
President, China Tourism
Association
ITB China Strengthens Partnership
with China Tourism Association (CTA)
The strategic partnership
forged between ITB China
and the China Tourism
Association has been
extended this year, enabling
access for exhibitors to a
massive base of buyers in
this region.
David Axiotis, General
Manager of ITB China and
Rungang Zhang, Secretary
General & Vice President
China Tourism Association,
signed the extended
partnership agreement in
November 2017.
The China Tourism
Association, founded in
1986, is the largest industry
association for China’s
travel and tourism industry
with its 4,000 members
covering the major travel
verticals including hotels,
destinations, OTAs, TMCs,
tour operators, sharing
accommodations, hostels,
travel media, education
institutions, travel research
agencies & leisure travel.
CTA’s involvement in ITB
China will include numerous
marketing and promotional
activities.
Rungang Zhang, Secretary
General & Vice President CTA,
China Tourism Association:
“CTA is the biggest travel and
tourism industry association
of the world’s second largest
economy and we are very
delighted to again work
with ITB China, in order to
boost industry cooperation
and communication
between China and the rest
of the world. With ITB’s
global vision, its high-class
exhibitors and high-standard
exhibition experience, travel
companies in China will
have access to diversified
travel products and will be
able to provide superb travel
experiences for Chinese
travellers”
ITB CHINA NEWS • Wednesday 9 th May 2018
www.itb-china-news.com

EXCLUSIVE INTERVIEW
7
WE WILL HAVE AN INCREASE
OF MORE THAN 30% IN THE
NUMBER OF BUYERS AT THIS
YEAR’S SHOW COMPARED TO 2017
David Axiotis
General Manager, ITB China
ITB China:
Major Growth for 2 nd Edition
Exclusive Interview: David Axiotis, General Manager, ITB China
At this year’s ITB China, exhibitor demand is way above the
level of last year, with a 50% increase of the gross exhibition
area. ITB China is fully booked out with over 700 exhibitors
from 80 countries presenting themselves to 15,000 attendees.
In addition to established exhibitors from last year, the
organisers have been able to secure many newcomers. We
asked David Axiotis, General Manager, ITB China what else is
“new” this year.
We extended our hosted buyer
programme this year. With around
800 buyers we will have an increase
of more than 30% in the number of
buyers at this year’s show compared
to 2017.
This year’s partner destination
is Finland and ITB China 2018 is
an official partner event of the EU
China Tourism Year. Hotel industry
giant, Wyndham Hotel Group has
become the official partner hotel of
the second edition of ITB China.
We also bring up two strategic
partnerships with The China
Tourism Academy and the China
Tourism Association to enhance
business opportunities and raise
global awareness for the Chinese
tourism industry.
The ITB China Market Introduction
Programme makes its debut at
ITB China this year. The newly
launched programme is planned
for international travel industry
professionals who have no or little
experience with the Chinese travel
market so far.
ITB China Conference will offer
everyone working in the business
travel market an ideal platform for
training and networking at the new
Business Travel Day. The last day
of the ITB China Conference will
be dedicated to the Education &
Job Day in partnership with Fudan
University, Hong Kong Polytechnic
University and the Hospitality
Sales and Marketing Association
International (HSMAI).
Qyer and ITB China will co-organise
the It’s My World Travel Awards
2018, honouring Chinese key
opinion leaders as well as global
destinations at this year’s show.
What will be the highlights of the
ITB China Conference this year?
The exhibition is flanked by a strong
conference programme with 120
top speakers informing about the
latest developments in China. This
think tank of Chinese travel will
provide up-to-date key insights of
these seven areas: ‘Destination’,
‘Travel Tech’, ‘Corporate Travel &
MICE’, ‘Online Travel’, and - for
the first time - ‘Customised Travel’,
‘Business Travel’ and ‘Education
& Job’. The conference kicks off
with the opening keynote speech
by James Liang, Chairman of Ctrip.
In addition, other top companies
such as CITS American Express
Global Business Travel, Carlson
Wagonlit Travel and BCD Travel,
Merlin Entertainments, Mafengwo,
Lushu, Abercrombie & Kent will
provide exciting insights into their
expanding markets. One highlight
will be the ITB China Startup Award
that takes place for the second
time and which acknowledges
outstanding new products and
services that were introduced less
than two years ago and which
anticipate major market potential.
The innovations are vetted by the ITB
China jury based on the uniqueness
of the underlying innovation. The
Pitch and the Award Ceremony will
take place on 17 May 2018 from 3
to 4.30 pm in the Conference Area.
As official partner of EU-China
Tourism year, what will be the
impact of this?
ITB China is the prefect marketplace
to showcase Europe’s unique
and diverse natural and cultural
heritage and to promote mutual
exchanges between Europe and
China. The ECTY will enhance the
visibility of the European countries
as appealing travel destinations in
Greater China.
Please tell us a little more about
this year’s partner destination.
Finland appeals to travellers
searching for unique experiences
in their destinations as well as
convenience and has proven that
it is attaching a great importance
in enhancing Chinese tourists’
travel experience. Finland is
running a multitude of visa centers
in China, working on e-visa
solutions for Chinese tourists and
has opened up for Chinese mobile
payments systems adding a lot of
convenience for Chinese visiting
Finland. Its spectacular natural
wonders, the summer cottages,
the numerous lakes, saunas and
thousands of islands and the land
covered by forests attract travellers
from all over the world. Visitors
to Finland love the friendly and
easy-going lifestyle of the country
and the unique combination of
sophisticated urban living and
incredible natural beauty
ITB CHINA NEWS • Wednesday 9 th May 2018

8 SPECIAL FEATURE
ADVENTURE TOURISM
Bruce
Poon Tip
G Adventures
Discovery, Thrills and
Sustainability
The spirit of adventure continues to grow
exponentially
G ADVENTURES –
A CASE EXAMPLE
According to Bruce Poon Tip of G
Adventures, “Adventure travel is more than
a vacation. It’s a chance to get to know
your world better by putting yourself on a
first-name basis with the people, places,
and things that make it worth exploring.”
The proof that adventure tourism is
lucrative comes in the track record of
Poon Tip’s company. In 1990, he founded
G Adventures with nothing more than
two credit cards and a burning desire to
create “an authentic, sustainable travel
experience like nothing the world had ever
seen”. 28 years later, they’ve grown from a
one-man show to a company of over 2,000
worldwide in 23 offices, and from a handful
of trips in Latin America to more than 650
adventures spanning the globe
STAND No. 622
BEYOND
CONFIDENCE
More and more adventure lovers want
to challenge themselves to exceed your
limits. To conquer their greatest fears or to
simply step out of their comfort zone. The
world’s highest ropes course challenge in
Penang sees thrill-seekers stepping out
the window on the 65 th floor of the Komtar
building. The Gravityz encourages people
to build their confidence and to take a
leap out of their comfort zone, hence their
tagline: Beyond Confidence
In an era where
experiences trump
ownership, adventure
travel is poised to benefit
from demographic,
technological and
environmental trends
to lead the wider travel
industry on sustainable
development.
Adventure Tourism has grown
exponentially worldwide over
the past years with more
and more tourists visiting
destinations previously
undiscovered.
This allows for new
destinations to market
themselves as truly
unique, appealing to those
travellers looking for rare,
incomparable experiences.
In its report on adventure
tourism, the UNWTO stated,
“In a sector that is not only
innovative, it is resilient in
reaping the benefits that
adventure tourism can bring
to an economy, it is necessary
to put in place conditions
that make the country easy
to visit as well as attractive
to develop. Furthermore,
this Report takes a closer
look at the links between
the proper management
of adventure travel and a
sustainable, ethical tourism
which contributes effectively
to community development.”
reports that soft adventure
activities (narrowly defined
as hiking, viewing nature/
ecotourism, kayaking, rafting,
backpacking) constitute
a global market valued
at $470bn involving an
estimated 238 million tourists
per year.
ADVENTURE
TRAVEL:
PIONEERING IN
SUSTAINABILITY
While tourism has been often
recognised as a force for
good as a result of the jobs
and money it can deliver, the
real story for 2018 is, says
So, in a nutshell, how one can
be socially and ecologically
responsible while taking
economic sustainability into
account on one’s travels?
“The original notion of a
‘sustainable traveller’ was the
backpacker”, says Bruce Poon
Tip of G Adventures. “Tourist
boards often maligned them
as they didn’t fall into any
categories, but they were the
first travellers to distribute
wealth as they travelled by
paying for everything locally.
This also proved to be more
cost effective, and today
continues to offer the benefit
of cultural experiences that
can be difficult to attain, while
benefitting local communities
STAND No. 754
Adventure companies
continue to say they anticipate
growth in the coming year:
a recent survey published by
the Adventure Travel Trade
Association highlighted that
more than 70% of businesses
say they are growing; 40%
of those say the reason for
growth is new customers.
International research firm
Euromonitor in collaboration
with the International
Finance Corporation (IFC)
Christina Beckmann, Director,
Education and Research
at the Adventure Travel
Trade Association, adding,
“The adventure industry’s
awakening to the reality of its
deeper and perhaps greatest,
potential: adventure travel
experiences offer the rare
opportunity to communicate
on an emotional level with
hundreds of millions of
travellers about the urgency of
conservation for our planet.”
globally at the same time. My
advice would be to remain
conscious of the benefits you
are creating by travelling and
to be more aware of paying
fair trade prices locally for
services, while travelling”
ITB CHINA NEWS • Wednesday 9 th May 2018
www.itb-china-news.com

ADVERTORIAL
SPECIAL FEATURE
ADVENTURE TOURISM
9
WE ARE WILLING TO SHARE
OUR EXPERTISE IN CREATING UNIQUE
TOURS FOR TOUR OPERATORS
LOOKING FOR NEW PRODUCTS.
Laurent Holdener
Managing Director – Terre Cambodge,
Adventure Travel Network (ATN)
ATN @ ITB China
The Adventure Travel Network opens the gates to new
experiences throughout Asia
Adventure Travel Network (ATN) is an
international network of DMCs around the
world, primarily specialised in adventure &
nature tours, and focusing on customised trips.
We asked Laurent Holdener – Managing Director
– Terre Cambodge to tell us more about ATN’s
activities in Asia.
We have always been
strong in African and Asian
continents, with numerous
agencies based locally. We
are willing to share our
expertise in creating unique
tours for tour operators
looking for new products.
Laurent, we notice you
have on your booth your
colleague from Laos. Can
you tell us more about
the unique selling points
of Laos for the Chinese
market?
Firstly, geographically,
Laos borders China.
While obviously there
are overland crossing
possibilities in Mohan /
Boten (province of Luang
Namtha). Northern Laos
is particularly suitable to
nature-based activities
like hiking. The slopes
are not steep and the
landscapes are stunning,
with scattered ethnic
minority people villages,
century old wild tea trees
in Phongsaly, hot natural
springs in Muang La area
and amazing forests,
like the Nam Ha National
Protected Area (NPA).
Laos is a safe, secure and
stable destination. It is a
slow-paced, calm, quiet,
serene, relaxing and still
very authentic country.
It also has very little air
pollution, as there are
few industries. These
are strong arguments for
urban Chinese visitors,
often coming from polluted
cities. The Chinese are
building a high-speed
railway across Laos, to
link Kunming / Yunnan
to Vientiane, the capital
of Laos. The railway will
eventually go across
to Thailand to connect
Bangkok and further
south Singapore. In little
over than 3 years from
now, it will be complete
and operational. It is the
right time to visit Laos
while it is still relatively
unfrequented.
What about Cambodia?
We offer multi-sport
activities: trekking deep
into the jungle, far from
people, close to the animals
and nature. Then there’s
kayaking, surrounded by
the verdant jungle where
one can navigate through
lush greenery and dense
growth of trees along the
Kampot River.
Explore Cambodian
“Cuisine” with its local
flavours on a journey full
of surprises. Meals are
balanced between cooked
and raw, solid and liquid,
sweet, sour, salty and
bitter. For an interesting
experience, travellers can
stay in a village with the
local people, surrounded
by spectacular primary
jungle offering a wide
panel of possibilities for
nature enthusiasts. Off the
beaten track adventure
journeys are managed by
Terre Cambodge.
Sri Lanka has grown,
over the past 5 years, as a
popular destination for the
Chinese market. What is
on offer here?
People can discover
historic ruins, lush
countryside, mesmerizing
hill country with endless
tea plantations, and white
sand beaches. In a few
days’ time, one can cover
many popular places and
enjoy some adventure
activities such as trekking,
cycling, catamaran
cruising, white water
rafting, boat excursions to
spot dolphins and whales,
snorkelling, jeep safari and
so on.
And Mongolia?
Mongolia is such a
wonderful country to
visit, yet so different from
any other place on earth!
It is a very interesting
country neighbouring the
People’s Republic of China,
providing the right number
of varied landscapes in
so many locations, that
makes this place a pristine
destination for Chinese
citizens who want to
escape the crowd and the
cityscapes. It is a place to
enjoy nature, rest and enjoy
great outdoors activities,
riding camels along the
sand dunes, hiking on the
rocky formations, or just
relaxing at the hot springs.
What are the key aims
of your presence at ITB
China this year?
We are very excited in
entering the Chinese
market, and looking at the
opportunities that it offers.
We all have experience
in arranging tours for
Chinese customers,
and we are looking at
expending our relationship
with additional partners
present at ITB. ATN is
presenting the full range
of adventure products that
each destination can offer,
from cycling to sailing on
a catamaran, the variety of
activities is very diverse. In
addition to nature oriented
activities, each destination
has a rich history to
showcase
STAND No. 740
ITB CHINA NEWS • Wednesday 9 th May 2018

10 SPECIAL FEATURE
HONEYMOONS
A (VERY) COOL IDEA
FOR A HONEYMOON!
What could be more romantic
than gazing hand in hand at
the Northern Lights in Finland?
Situated 250 kilometres
north of the Arctic Circle,
Kakslauttanen is a favourite
for honeymooners. And while
it’s “far from it all”, it is also
easy to reach, as the nearest
international airport is Ivalo,
just a 30-minute ride away.
Finnair and Norwegian fly
regularly from Helsinki to
Ivalo. Lufthansa also flies from
Frankfurt. Airport transfers
can be booked at the same
time one books rooms.
Kakslauttanen are worldrenowned
for their iconic
Glass Igloos and the magical
Northern Lights, visible eight
months a year. The resort
offers numerous unique arctic
excursions – from reindeer
and husky adventures to
meeting Santa or panning for
gold – making one’s stay truly
unforgettable. Visitors are
surrounded by some of the
cleanest nature in the world
and the harmonious sound of
silence soothes the soul
STAND No. 500
A New Look for Robinson
Club Maldives Huvadhu
The Club Maldives Huvadhu has
been extended to 20 new exclusive
water bungalows. In addition, all
terraces of the existing bungalows
have been renovated, the floors
have been completely renewed
and the interior design has been
freshened-up.
A beautiful island in the middle of
the Indian ocean, with amazing
blue seas, and white beaches
are the perfect ingredients for
a wedding or honeymoon. The
happy couple will experience an
unforgettable holiday snorkelling
on the coral reef, participating in a
Body & Mind course on one of the
gorgeous beaches, or indulging in
fine cuisine.
The resort’s main focus is on
“FeelGood”: enjoyment for
enjoyment’s sake – with delicious
“WellFood” in their specialty
restaurant or with live cooking,
accompanied by refreshing
drinks: a wonderful opportunity
to recharge one’s batteries and
take a time out with yoga, live
music and sundowner events
STAND No. 332
Facelift for
PARKROYAL Penang
The Malaysian tropical paradise
island of Penang has long been
a key honeymoon destination,
and discerning travellers will be
pleased to learn that the highly
renowned PARKROYAL Penang
Resort has just undergone a
US$13.7m transformation.
Located on Penang’s famous
Batu Ferringhi beach since
1990, PARKROYAL Penang
Resort has undergone several
refreshments over the years to stay
relevant in Penang’s hospitality
landscape. Each of the resort’s
308 rooms, ranging from 23 to 94
square metres, has been completely
renovated. PARKROYAL Penang
Resort now offers ten room
categories across 284 guestrooms
and 24 suites.
General Manager, Edward Kollmer
said, “Tourism is thriving in Penang.
Malaysians and foreign visitors
flock to Penang for its unrivalled
local food, culture, and even
ecotourism. The state continues to
innovate and develop the tourism
sector to maintain Penang’s pole
position, and we are fortunate to
be part of Penang’s growth. We
are proud of our heritage and
will keep working hard to remain
one of Penang’s top resorts. As
PARKROYAL’s flagship resort, we
will fly the flag high in our continued
commitment to celebrate the best
in people as we bring our utmost
to ensure unwavering sincerity in
service and product”
STAND No. 351
IHG Set to Open Romantic
New Vietnam Island Resort
on 28 June
Combining refined luxury
with beautiful beachfront
surroundings, InterContinental
Phu Quoc Long Beach Resort
offers 459 elegant rooms, suites
and villas on Vietnam’s most
idyllic tropical island.
Offering exceptional luxury
and refinement in Phu Quoc,
InterContinental Phu Quoc
Long Beach Resort, owned
by Syrena Phu Quoc Land Joint
Stock Company, is surrounded
by verdant jungle matted
hills and landscaped gardens
overlooking the azure ocean.
The resort features a series
of private low rise and Sky
Tower accommodation, many
featuring landscaped gardens,
patios, direct access to the
white sandy beach and magical
daily sunsets.
InterContinental Phu Quoc
Long Beach Resort is located
near the tail end of Long Beach,
with a pristine secluded beach
just for our guests. The resort is
a short 15 minutes’ drive from
Phu Quoc International Airport,
and 20 minutes from Duong
Dong – the main town on the
island
STAND No. 733
ITB CHINA NEWS • Wednesday 9 th May 2018
www.itb-china-news.com

MIDDLE EAST & AFRICA
REGION
11
China is now the leading overseas visitor source market for Abu Dhabi, with the latest
figures revealing a year-to-date 32% increase in visitors from China compared to
2017. We asked Mubarak Al Nuaimi – Director Promotions and Overseas Offices – DCT
Abu Dhabi for more details.
In the first three months of
2018, 127,300 Chinese visited
the emirate, with March alone
(40,800) accounting for an
impressive 31.6% increase
compared to March 2017. The
Department is targeting 600,000
Chinese hotel guests a year by
2021. In 2017, we recorded an
increase of 60% in the number
of Chinese guests – a total of
372,000 – compared to 2016.
What attractions/activities
tend to be the most interesting
for Chinese visitors in Abu
Dhabi?
Emirate-wide we have been
focusing on bolstering the
culturally-enriching experiences
which allow us to distinguish
Abu Dhabi from other
destinations and we are acutely
aware our Chinese travellers
seek immersive cultural
experiences. The opening of the
Louvre Abu Dhabi in November
2017 serves to reinforce the
Emirate’s position as a cultural
destination. Additionally,
the emirate boasts soughtafter
attractions such as the
Sheikh Zayed Grand Mosque
which is ranked as the world’s
second favourite landmark by
TripAdvisor. Also, Abu Dhabi
and its neighbouring regions Al
Dhafra and Al Ain offer visitors
the unique opportunity to
experience adventure activities
and get an in-depth experience
into the Emirati culture and
traditions with numerous
activities including falconry
shows, camel races, mangrove
tours, among many others. This
month we also announced the
opening of Warner Bros. World
on Yas Island, due to open in
July which will again add to our
attractions proposition.
What would you say are Abu
Dhabi’s key selling points for
Chinese visitors - setting the
destination apart from others
in the region - and in the
world?
As detailed above we can offer
a unique proposition in an
incredibly safe environment.
Several tourist attractions and
hotels across the emirate have
already received the China
Tourism Academy’s Welcome
Chinese Certification, awarded
to destinations offering high
quality services to Chinese
visitors, including Mandarinspeaking
staff, while recent
legislation now means Chinese
visitors do not need a visa
to visit Abu Dhabi, making
the process of staying in the
emirate even easier. Many
leading destinations and hotels
across Abu Dhabi also now
accept China Union Pay bank
cards making it easier for
Chinese tourists to stay and
travel. With a diverse range
of leisure and entertainment
options and plentiful supply
of high-quality hotels and
shopping malls, Abu Dhabi
will continue to position itself
as an attractive destination
for Chinese travellers. Moving
forward, we will continue to
promote Abu Dhabi’s unique
offerings focused on presenting
the best culturally-enriching
experiences to our Chinese
visitors who are seeking to
experience new cultures. We
have actively increased our
efforts to capture the awareness
of and convert Chinese travellers
to visit Abu Dhabi. The efforts
focused on lowering access
barriers to Chinese travellers
by preparing digital platforms,
including our website and
mobile application to fully
support Mandarin-speaking
users. We have formed
partnerships with the popular
technology companies Weibo,
Wechat and Baidu to help
DCT Abu Dhabi reach millions
of new potential Chinese
travellers. Chinese New Year
is always celebrated here with
festivals and promotions,
which tie-in with our excellent
shopping opportunities.
What are your “star” products
at ITB China?
DCT Abu Dhabi will be joined by
industry stakeholders including
government departments,
hotels, resorts, tourist
attractions, leisure facilities,
destination management
companies, travel and holiday
agents – all gathered to
showcase over tourism services
and products. Much emphasis
will be placed on highlighting
existing and new products
among the Emirate’s expanding
portfolio of attractions,
experiences and event across
the three areas of Abu Dhabi,
Al Ain region and Al Dhafra
region. The Abu Dhabi stand
will also boast specific zones
highlighting its diverse offerings
such as Cruise Tourism, Abu
Dhabi Convention Bureau, Qasr
Al Muwaiji, Louvre Abu Dhabi
and Emirati Experiences
STAND No. 520
Mubarak Al Nuaimi
Director Promotions and Overseas Offices,
DCT Abu Dhabi
China Now Leading Source
Market For Abu Dhabi Tourism
Exclusive Interview: Mubarak Al Nuaimi – Director
Promotions and Overseas Offices – DCT Abu Dhabi
WE HAVE FORMED
PARTNERSHIPS
WITH THE
POPULAR
TECHNOLOGY
COMPANIES
WEIBO, WECHAT
AND BAIDU TO
HELP DCT ABU
DHABI REACH
MILLIONS OF
NEW POTENTIAL
CHINESE
TRAVELLERS
ITB CHINA NEWS • Wednesday 9 th May 2018

12 REGION
MIDDLE EAST & AFRICA
New Promotional Trade
Arm for Yas
“Yas Experiences” formally debuts as one-stop promotional
hub for Yas Island in Abu Dhabi
DOWNTOWN
CAIRO TO BE
RENOVATED
AS AN OPEN
MUSEUM
Yas Experiences has been
launched to operate as a “onestop
destination partner”, tailoring
package solutions which inspire,
facilitate and promote leisure
and entertainment itineraries
on Yas Island that appeal to
holidaymakers from around the
world.
Headquartered on Yas Island,
Yas Experiences’ network of
regional offices extends to cover
key markets including the GCC,
India, China, Europe and the CIS.
Its team of more than 30 experts
collaborate with destination
partners to tailor Yas Island
packages for travel companies
based on the latest holiday trends
and travellers’ preferences.
Marina Cipriano, General Manager
of Yas Experiences, said: “The
creation of Yas Experiences will
help play a major role in driving
Yas Island’s aspiration to become
a global holiday destination of
choice in Abu Dhabi. With the
Central Souq
growing number of exciting leisure
and entertainment experiences on
offer, we aim to facilitate the work
of our travel partners by providing
packages that appeal to travellers
in their markets, and promotional
support services that guarantee
their success, all through one
trade hub.”
Since January, Yas Experiences
has participated in roadshows,
trade fairs and sales missions
in key markets, in addition to
implementing more than 20 joint
marketing plans, and opening
new offices in Russia and the UK.
Most recently, Yas Experiences
hosted 50 European travel
partners for a special weekend of
entertainment and discovery on
Yas Island. The three-day FAM
trip was hosted in collaboration
with the Department of Culture
and Tourism Abu Dhabi. Guests
were given a special preview of
Warner Bros. World Abu Dhabi,
set to open on 2 5th of July 2018,
as well as the opportunity to visit
the island’s award-winning theme
parks Ferrari World Abu Dhabi and
Yas Waterworld, and Yas Marina
Circuit, home of the F1 Etihad
Airways Abu Dhabi Grand Prix.
The excursion also included an
introduction to recent attractions
across the emirate, featuring a
guided tour of the Louvre Abu
Dhabi
STAND No. 520
Press Conference
Sharjah:
An Arabian
Haven for
Culture Lovers
Cairo governor Engineer Atef abd
elhamed has declared the start
of a new project to redevelop
downtown Cairo, transforming
the area into an open museum.
The project plan aims to
reconstruct buildings and
facades, in order to restore
the Khedive era (18 th and 19 th
century) architectural style of
downtown Cairo and to turn
the area into an open museum.
23 buildings are included in the
renovation plan, in addition
to 12000 square meters of the
surrounding pedestrian streets.
EGYPTIAN MUSEUM
DISPLAYS 300
ARTEFACTS FOR
THE FIRST TIME IN A
TEMPORARY EXHIBITION.
A new exhibition of 300 never
before seen artefacts from the
Cleopatra opened in the Egyptian
museum in downtown Cairo on
April 18. The archaeological
pieces are a clear record of daily
life of Ptolemaic era, showing
the administrative role, religious
activities and the royal life
The Emirate of Sharjah is
increasingly renowned as a
magnet for culture enthusiasts
seeking a deeper understanding of
the civilisation of the Arab region,
both traditional and contemporary
– and for good reason. From its
fairs and festivals to its museums
and universities, Sharjah truly
holds its own as a cultural capital
in the region. Sharjah’s dedication
to preserving its culture can
be seen clearly through the
traditional Arabian and Islamic
architecture that characterises
much of its landmarks. In an effort
to shed light, quite literally, on
that aspect, the emirate organises
the now-world-famous Sharjah
Light Festival, whereby landmarks
across Sharjah bear threedimensional
light displays for ten
days each February.
Tourists can enjoy Sharjah’s
pristine family-friendly beaches
on the Gulf coast. When China is in
the midst of winter, Sharjah basks
in a warm 27 degrees Celsius,
offering the perfect atmosphere
for exploring the outdoors, where
families can enjoy plenty of
activities in charming locations
such as Al Majaz Waterfront, Al
Qasba, and Khalid Lagoon. Visitors
can relax with their families in any
of the nearly 55 parks, which offer
the latest facilities and amenities.
The emirate’s latest destination
for a family day out is the Al
Montazah Park, a 126,000-squaremetre
theme park featuring
eight pulsating rides. For adults
and children seeking an extra
bit of adventure, the park offers
Al Montazah Adventures, which
consists of a number of gladiatorinspired
obstacle courses divided
into varying difficulty levels
STAND No. 530
Cleopatra
ITB CHINA NEWS • Wednesday 9 th May 2018
www.itb-china-news.com

13
WHERE
TO GO
IN
Shanghai
Grand Brasserie
Restaurants
GRAND BRASSERIE
Experience a gastronomic journey of the finest
global cuisines in one magnificent gourmet
destination at the heart of Shanghai. The
Grand Brasserie at Waldorf Astoria Shanghai
on the Bund offers a chic yet casual all-day
dining experience. Guests can observe chefs
at work in the long exhibition kitchen, enjoy
a pre-dinner drink in the wine alcove and sip
a cappuccino at the barista bar. Floor-to-ceiling
windows overlook an interior courtyard garden,
providing a sense of peaceful retreat in urban
Shanghai. For more private gatherings, two
stunning private rooms are available, each
seating up to 10 guests
Grand Brasserie
2 Zhongshan No.1 Rd. (E),
Waldorf Astoria Tower Ground Level
Phone: 021-63229988
www.waldorfastoriashanghai.com
Bars
LONG BAR
Flawlessly restored to the former glory of its
1911 Shanghai Club past, the Long Bar elegantly
graces this Shanghai hotel’s Waldorf Astoria Club
heritage building, providing a blend of classic
sophistication and grandeur. Enjoy a cool
evening beverage at this popular Shanghai bar,
once celebrated for owning the longest bar top
in the Far East, offering over 30 metres of fine
raw mahogany.
Long Bar
Lobby Level,
No.2 Zhong Shan Dong Yi Road,
Huang Pu District
Reservations: +86 21 6322 9988
or email shawa.fb@waldorfastoria.com
Sightseeing
YU GARDEN
Yu Garden, with a history of over 400 years,
is the only Ming-dynasty garden preserved in
the old urban area. In it are an assortment of
halls and pavilions, impressive rock works and
glittering water expanses. The garden has the
Exquisite Jade Rock, one of the three most famous
rocks in Jiangnan region, and the Dianchun
Hall, the command centre of the Small Swords
Society. In its neighbourhood are many tourist
attractions including the Chenghuang Temple
and the shopping streets.
Opening hours: 8:30-16:45, clear out at 17:15
Yu Garden
No.132, Anren Street, Huangpu District
www.yugarden.com.cn
BRAND NEW HUANGPU
RIVER CRUISE
Passengers boarded the No. 1 Cruise Ship for the
very first cruise, on May 1, from the renovated
Qinhuangdao Road Cruise Dock in Shanghai for
a sightseeing tour of the Huangpu River. The
Huangpu River is the watery soul of Shanghai.
Travelling along the river on a pleasure-boat,
visitors can see the banks ablaze with lights.
Opening hours: 11:00-21:30
Shopping
FLORENTIA VILLAGE -
SHANGHAI LUXURY OUTLET
MALL
The second outlet to open in China,
Shanghai Florentia Village claims its place today
as the market leader. It is the epitome of classical
Italian architecture with stone bridges, fountains,
plazas and atriums. Customers can find over 200
renowned brands from Europe, the US and Asia,
including a wide range of luxury goods at year
‘round discount prices.
Business Hours: 10:00-21:00 (Monday to Friday)
09:00-21:00 (Saturday, Sunday and Public
holidays)
Florentia Village
Zhuoyao Road 58, Pudong New Area, Shanghai
www.florentiavillage.com/sh
© Wang Rongjiang - SHINE
Brand New Huangpu River Cruise
Shiliupu Wharf (1 st zone): B1 floor, No.481,
Zhongshan Rd.(E-2)
www.hpjly.com
For more information or a plethora of other ideas,
go to the Official Shanghai Tourism Website:
http://www.meet-in-shanghai.net/
ITB CHINA NEWS • Wednesday 9 th May 2018

HALL PLAN
展 馆 平 面 图
Stand No. 530
Stand No. 283 Stand No. 801