ITB China News 2018 - Review
China Your Official Information Source at ITB China MONDAY 28 TH MAY 2018 REVIEW EDITION ITB China 2018: A Fast- Running Two-Way Street 2 nd edition solidifies reputation for quality of business and cultural exchanges TRADE TALK As Dr Martin Buck, Senior Vice President of Competence Centre Travel & Logistics Messe Berlin GmbH, pointed out in his interview for this review edition (read page 11), ITB China’s role is not that of a one-way street. Kevin Tan General Manager , American Express Global Business Travel and China International Travel Service (CITS) We are noticing that Chinese companies – both state owned and privately owned - are revisiting and refining their policies regarding business travel to modernize and streamline the underlying processes. Read page 8 EXCLUSIVE INTERVIEW David Axiotis General Manager, ITB China We are very happy that we have kept on track and managed to deliver the same high-quality despite the big growth we faced in all aspects of the show in its second edition. Read page 10 “It’s an exchange… It’s going in both directions, and I find it emotionally really very touching being a part of that process,” explains Dr Buck, underlining the brilliance of participants such as Ctrip boss James Liu. Not only the head of the Chinese OTA, but a number of others as well from this part of the world, are, says Dr Buck, examples from whom many in the industry around the globe can learn. This, due to their humble attitude and continual wish to learn, while at the same time driving their businesses to dizzying heights. This year’s ITB China showed 50% growth over the first edition in many areas (floor space, attendees, conference sessions, media attendance, etc.), perhaps thanks to the attitude of mutual respect and learning instilled by the organisers. In this review edition of ITB China News, we bring you a round-up of some of the highlights. Dr Martin Buck Senior Vice President, Competence Centre Travel & Logistics, Messe Berlin GmbH DESTINATIONS Dato’ Siew Ka Wei Chairman, Tourism Malaysia Malaysia Smart Tourism 4.0 is an initiative that marks the first milestone in Malaysia’s 10-year tourism roadmap. Read page 13 UP CLOSE AND SOCIAL Throughout ITB China, many of the participants play the role of “reporter”, taking the time and energy to post information about their stands or events in social media. In this final edition of ITB China News 2018, we take a tour of some of the top tweets, highly indicative of the “temperature” of the show and the very positive feedback and comments given by all those who participated. Read page 5. Sibinacocha Lake, Peru
