I NEWS I Wine Paris &
I NEWS I Wine Paris & Vinexpo Paris kicks off in style Show organisers and government officials praised the industry for its strength at the official opening ceremony The ribbon cutting ceremony, presented by Vinexposium's CEO Rodolphe Lameyse and attended by Olivier Becht, Minister Delegate to the Minister for Europe and Foreign Affairs and Marc Fesneau, Minister of Agriculture and Food Sovereignty, united the wine and spirits industry together yesterday morning. territories", a symbol of the country's terroir and heritage which is recognised around the world and by the likes of UNESCO. He went to stress the industry's importance in conquering international markets and as a form of soft power which contributes to the brilliance of France's international image. Finally, he stressed "The state is by your side”, highlighting the support of Taste France and French embassies around the world, as well as the government's role in fighting climate change Mr Lameyse underscored the importance of Wine Paris & Vinexpo Paris 2023, which expects to welcome 30,000 professionals from more than 100 countries, as the number one trade show for the export of French wine and spirits. He praised members of the industry for their resilience, saying "Thanks to your courage and determination we have managed to overcome the hardest challenges." Minister Delegate Becht then addressed the crowed in Hall 2. He began by applauding the French wine and spirits industry for their performance as one of the country’s leading exports. Despite the many challenges of the past few years, the minister struck a positive note on the future, in particular highlighting a more favourable trade climate with the United States and Australia. “I am honoured to be here. Thank you for everything you do and who you are. I wish you an excellent show", he said before passing the microphone to Minsiter Fesneau. The Minister described France's wine and spirits industry as the "motor of our A fine evening for wine and spirits The Wine Paris & Vinexpo Paris 2023 Opening Cocktail Party welcomed movers and shakers from across the wine and spirits industry Show organisers and industry leaders marked the start of this year's trade show with a special inauguration evening being hosted at the Hotel de Talleyrand, also known as “Hotel de Saint-Florentin". Attendees included U.S. Ambassador to the French Republic and to the Principality of Monaco, Denise Campbell Bauer and Vinexposium CEO, Rodolphe Lameyse. During her speech, Ambassador Bauer stressed the importance of finding innovative and sustainable solutions to growing food. She highlighted the importance of close international collaboration in order to address these challenges, while also making clear the wine and spirit industry has a key role to play. Speaking at the exclusive event, Ambassador Bauer said: “Since arriving in Paris a year ago, I have been working closely with my team here at the US Embassy to develop strategies to accelerate action on how to grow food more sustainably. Last September, I visited Verzy in Champagne, and I learned (and tasted) how climate has affected the wine industry. Experts from the U.S. Department of Agriculture are collaborating globally, with scientists here in France and even NASA to better understand how we can nurture soils, manage pests and utilize water more sustainably. I am hopeful that these important partnerships will continue to grow and mature like an old grapevine that yields amazing fruit. I am convinced that viticulture can do so much to help lead the world of agriculture to a more sustainable future” 4 • THE DAILY • TUESDAY 14 TH FEBRUARY 2023 wineparis-vinexpo.vinexposium-connect.com
I NEWS I Vinexposium and Bettane+Desseauve join forces to boost international reach of wine and spirits industry The world's leading organiser of professional events dedicated to wines and spirits and Bettane+Desseauve, announced the alliance at Wine Paris & Vinexpo Paris 2023 Upcoming international editions of Vinexpo and Le Grand Tasting will be held simultaneously in Singapore, Seoul, Tokyo and New York, helping wine and spirits companies grow their reputation with consumers. Rodolphe Lameyse, CEO of Vinexposium, applauded the news, saying "This alliance is important because it will give winemakers the opportunity to access valuable feedback from the people who actually drink wine . At the end of the day, this feedback is key to ensuring the wine is meeting consumers' expectations and for producers to respond to these market expectations. This is especially important given the industry has become increasingly international over the past 30 years." The Grand Tasting, an event organised by Bettane+Desseauve, a group of experts specialised in publishing content, including guides, magazines, books and audiovisuals, will take place the day before Vinexpo. While each event will continue to be managed independently, the combination will create space for synergies - B2B through Vinexpo and B2C through Grand Tasting, enabling producers to further develop their business in key markets worldwide. Thierry Desseauve, President of Bettane+Desseauve, said: "Bringing the best wines and those who make them together with consumers has been our mission since 2004. Combining our expertise and our events with Vinexposium's know-how and high standards on the international stage is a project that makes sense. Together, based on our understanding of the wine and spirits industry, we will continue to help professionals build strong and lasting relationships with consumers" The Vinexposium and Bettane+Desseauve alliance is exclusively international, which means both structures will retain their own events in France but join forces abroad, in Singapore, Seoul, Tokyo and New York. It will bring extensive experience in joining producers and the general public, while helping wine and spirits companies develop their reputation across the value chain, both at the distribution and retail level and with the end consumer. (…) THE COMBINATION WILL CREATE SPACE FOR SYNERGIES - B2B THROUGH VINEXPO AND B2C THROUGH GRAND TASTING. The partnership was announced yesterday at Wine Paris & Vinexpo Paris 2023 and will begin with a series of events, opening in Singapore in May 2023, followed by Seoul in October, Tokyo in November and New York in March 2024. It will also see the expansion of Vinexpo and Le Grand Tasting's digital offers which will complement the exhibition and meeting spaces. While Vinexpo remains exclusively reserved for professionals, amateurs and so-called prosumers will be welcomed the day before for the Grand Tasting. Producers and buyers will then be able to meet at Vinexpo in a setting, which is conducive to doing business and tastings between professionals. "We are delighted to collaborate with Bettane+Desseauve, as this new synergy will broaden the scope of our events and help our clients succeed in international markets thanks to a tailor-made offer", said Mr Lameyse. "It is essential for the wine and spirits industry to maintain strong relationships with consumers in order to adapt to the challenges of declining consumption and remain competitive in a constantly changing market" THE DAILY • TUESDAY 14 TH FEBRUARY 2023 • 5
