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1<br />
S IN BLACK VFS CIRCLE HOLLOW<br />
VFS HOLLOW<br />
<strong>THE</strong> <strong>NEW</strong> <strong>CORPORATE</strong> <strong>DESIGN</strong><br />
The previous VFS Global corporate image was closely linked to the old image of<br />
<strong>Kuoni</strong>, which ceased to be used several years ago. With its new logo, VFS Global<br />
presents itself as a confident, modern company, which has moved away from<br />
this previous close relationship to stand out as its own entity with a history of<br />
its own.<br />
Trusted Partner to Governments<br />
Roman Rowland<br />
Walnut Grove 6<br />
86163 Kensington<br />
Mumbai, December 1st 2011<br />
Dear Mr. Rowland,<br />
The minimalist, contemporary form is skilfully combined with more traditional<br />
design elements that reflect the longstanding experience. The warm, high-quality<br />
colour scheme, centred layout, reserved and sophisticated design as well as<br />
the accentuation of the year of formation to resemble a seal of quality evoke<br />
associations with business fields regarded as particularly trustworthy, such as<br />
private banking houses or long-established law practices. The carefully designed<br />
monogram, which looks almost handcrafted, pays homage to company logos<br />
created at a time when enduring quality was a meaningful value.<br />
The individual form of the monogram, which can also stand alone as a water-<br />
mark on paper, is particularly memorable, having pictorial qualities with high<br />
recognition value. The circular form is not only a conservative and protective<br />
symbol for careful handling of the entrusted data. Its universality is simultane-<br />
ously a reflection of the worldwide offering of VFS Global.<br />
The monogram is complemented by the company name and formation year in a<br />
sans-serif font, which suggests modernity, clarity and innovation. It also evokes<br />
the efficient, swift and pragmatic working processes of VFS Global in issuing<br />
visas, which is among the greatest strengths of our company.<br />
Sitia voluptaspe comnimintis aut as aut acestia volecup tassequis cum num re voluptas escius aligenis esto et et<br />
dollentur? Se namendest offi cae volumen duciunt magnis es solupta nessuntiust, consequis quae sit aut quo dipsa<br />
doluptae volute nullore pelignam estotat enihicipsam sunt, sunte vidunt. Oreperitam vel is simagnimagni rem cus idunt<br />
labo. Enderis seque corestium atet que doles magnatus eum voluptaquiam ant. Is estem sunt, odi dolorest aut elenditibus<br />
simus.<br />
Ecesequidel inctota tquunt. Um is aut odit, nissunde pre qui rerferumquae pereius alibeaquidi venistis con entiae<br />
commoluptia sum inis ipicaeria seque la porum identi ium, si consed que quata que eumqui omnihitiatus volectatia<br />
voluptur, cus sunt.<br />
Imendes dis il est occab ius sim sum la quis sollabo. Nam quia dus. Eles quas quam, cum ilisqui core pliquidis eum<br />
landit, vene doloreptiur? Um que nullaci aut ommolo voluptat doluptatur re doluptaepel ilibus rem aut vent evenimperi<br />
natis excea vendictiis essum doloria sitas dem fuga. Itae apienec erchicilis am vitemporest quia si berumquas idest<br />
est, amus.<br />
Soles eriam, ilit, te sam eicte dus dunt. Ut hiliatur? Me la sitas cuscitatios mossit ut evel incto etusae voluptat. Nonem<br />
solo blabor as asperci mincipidusam idestia eatus, totatium si ilic tendic tem assunt et eture quianti busaeri nonsecae<br />
es ame conseru mquates nem fugit volenim est moluptatis abo. Dame cone pedis adit a sim qui to bla dem incto blatia<br />
que el ex et harci dipsae natia quae exerupta conetur? Et apellabore aut viducia imo di que nusda et plaut ent, utempel<br />
luptas et lam, conse velias alition secerum non rehenimi, quam apistrupit am harunt, conse sumento qui sit earciis<br />
nime nihictia pererup tature resserum ame venis re inciet diti quidem fugia sequae. Rumetus sitae natiam, si blam,<br />
quo debitam idi blaborem aut lam lam qui dipsus imporepre natur sit faccusd aectur aectur am am faces asitatestiae autem autem eius et<br />
eume elit aut adipsam nonecte et et eum illam, apieniam cum quiati blatur sim qui qui int occus ma proribusa nes quae.<br />
Nonsequas et rem ad mo di alibus si si as id mod eos sequund ebiscienturi tem volupicimet<br />
Moderna House, 2nd Floor, VIP Industries Complex, Prabhadevi, Mumbai - 400025, India.<br />
Tel: +91 22 66135500. Fax: +91 22 66135600. www.vfsglobal.com<br />
VFS GLOBAL<br />
Case Study: VFS Global<br />
Since its formation in 2001, VFS Global has<br />
established itself as the leading global service<br />
provider in preparing visas, working with<br />
diplomatic missions and governments in more<br />
than 50 countries across all continents.<br />
It was a particular ambition of ours to create a<br />
new logo to lend visual expression to our years<br />
of successful work as well as the values and<br />
qualities that make VFS Global a unique and<br />
trustworthy partner.<br />
Preparing visas, processing the corresponding<br />
applications and all other associated processes<br />
are sensitive issues demanding the utmost<br />
reliability and care from all involved – values<br />
that are firmly embedded in our work.<br />
VFS Global uses state of the art technology,<br />
when processing biometric data for example,<br />
and offers a number of innovative solutions to<br />
comprehensively cover the present complexity<br />
and requirements involved with preparing<br />
visas as well as the highest demands in terms<br />
of security.<br />
1 New Corporate Design<br />
2 Old Logotype<br />
3 First Sketches of the New Design<br />
2<br />
3<br />
Trusted Partner to Governments<br />
John F. Smith<br />
Sales Manager<br />
VFS Global<br />
Moderna House, 2nd Floor<br />
VIP Industries Complex, Prabhadevi<br />
Mumbai - 400025, India<br />
Tel: +91 22 66135500.<br />
Fax: +91 22 66135600.<br />
john.smith@vfs-global.com<br />
www.vfsglobal.com
Trusted Partner to Governments<br />
Roman Rowland<br />
Walnut Grove 6<br />
86163 Kensington<br />
Mumbai, December 1st 2011<br />
Dear Mr. Rowland,<br />
Sitia voluptaspe comnimintis aut as aut acestia volecup tassequis cum num re voluptas escius aligenis esto et et<br />
dollentur? Se namendest offi cae volumen duciunt magnis es solupta nessuntiust, consequis quae sit aut quo dipsa<br />
doluptae volute nullore pelignam estotat enihicipsam sunt, sunte vidunt. Oreperitam vel is simagnimagni rem cus idunt<br />
labo. Enderis seque corestium atet que doles magnatus eum voluptaquiam ant. Is estem sunt, odi dolorest aut elenditibus<br />
simus.<br />
Ecesequidel inctota tquunt. Um is aut odit, nissunde pre qui rerferumquae pereius alibeaquidi venistis con entiae<br />
commoluptia sum inis ipicaeria seque la porum identi ium, si consed que quata que eumqui omnihitiatus volectatia<br />
voluptur, cus sunt.<br />
Imendes dis il est occab ius sim sum la quis sollabo. Nam quia dus. Eles quas quam, cum ilisqui core pliquidis eum<br />
landit, vene doloreptiur? Um que nullaci aut ommolo voluptat doluptatur re doluptaepel ilibus rem aut vent evenimperi<br />
natis excea vendictiis essum doloria sitas dem fuga. Itae apienec erchicilis am vitemporest quia si berumquas idest<br />
est, amus.<br />
Soles eriam, ilit, te sam eicte dus dunt. Ut hiliatur? Me la sitas cuscitatios mossit ut evel incto etusae voluptat. Nonem<br />
solo blabor as asperci mincipidusam idestia eatus, totatium si ilic tendic tem assunt et eture quianti busaeri nonsecae<br />
es ame conseru mquates nem fugit volenim est moluptatis abo. Dame cone pedis adit a sim qui to bla dem incto blatia<br />
que el ex et harci dipsae natia quae exerupta conetur? Et apellabore aut viducia imo di que nusda et plaut ent, utempel<br />
luptas et lam, conse velias alition secerum non rehenimi, quam apistrupit am harunt, conse sumento qui sit earciis<br />
nime nihictia nihictia pererup tature resserum ame ame venis re inciet diti diti quidem fugia sequae. sequae. Rumetus Rumetus sitae natiam, si blam,<br />
quo debitam idi blaborem aut lam qui dipsus imporepre natur sit faccusd aectur am faces faces asitatestiae autem eius et et<br />
eume eume elit elit aut aut adipsam adipsam nonecte et et eum illam, apieniam apieniam cum quiati quiati blatur sim qui int int occus ma proribusa nes nes quae.<br />
Nonsequas et rem ad mo di di alibus alibus si as as id id mod eos sequund ebiscienturi ebiscienturi tem tem volupicimet<br />
volupicimet<br />
Moderna House, 2nd Floor, VIP Industries Complex, Prabhadevi, Mumbai - 400025, India.<br />
Tel: +91 22 66135500. Fax: +91 22 66135600. www.vfsglobal.com<br />
CANADA<br />
USA<br />
Winnipeg<br />
Ottawa<br />
Montreal<br />
Toronto<br />
Washington D.C.<br />
BRAZIL<br />
5 0 C O U N T R I E S A N D M O R E T H A N 4 1 0 V I S A A P P L I C A T I O N S C E N T R E S<br />
C L I E N T D I P L O M A T I C M I S S I O N S<br />
Sao Paulo<br />
NAMIBIA<br />
Windhoek<br />
Mumbai<br />
Mumbai<br />
SOUTH<br />
AFRICA Sao Paulo<br />
Cape Town Sao Paulo<br />
A F R I C A A M E I A &<br />
S O U T H A S I A S M I D D L E E A S T & N O R T H A F R I C A R I C A E U R O P E & C I S N O R T H A S O U T H E A S T A S I A<br />
Ethiopia Nigeria Algeria Oman Brazil Belgium<br />
A U S T R A L I A<br />
Australia, Bangladesh Indonesia<br />
Ghana South Africa Bahrain Pakistan Canada France China, India Malaysia<br />
Kenya Tanzania Iran Qatar USA Kazakhstan Japan, Nepal Philippines<br />
Malawi Uganda Jordan Saudi Arabia Russia Mongolia, Sri Lanka Singapore<br />
Mauritius Zimbabwe Kuwait Syria Switzerland South Korea Thailand<br />
Mozambique Lebanon United Arab Emirates Turkey<br />
Namibia Morocco Ukraine<br />
Image Brochure (Draft)<br />
Trusted Partner to Governments<br />
Sao Paulo<br />
Sao Paulo<br />
Sao Paulo<br />
Sao Paulo<br />
Sao Paulo<br />
John F. Smith<br />
Sales Manager<br />
Case Study: VFS Global<br />
VFS Global<br />
Moderna House, 2nd Floor<br />
VIP Industries Complex, Prabhadevi<br />
Mumbai - 400025, India<br />
Tel: +91 22 66135500.<br />
Fax: +91 22 66135600.<br />
john.smith@vfs-global.com<br />
www.vfsglobal.com<br />
R E G I O N - w I S E C U S T O M E R S ‘ L I S T<br />
INDIA<br />
R E G I O N O F O P E R A T I O N S<br />
C L I E N T S<br />
Sao Paulo<br />
Mumbai<br />
Mumbai<br />
Mumbai<br />
Sao Paulo<br />
Sao Paulo<br />
Sao Paulo<br />
Mumbai<br />
KAZAKHSTAN<br />
Mumbai<br />
A F R I C A<br />
Ethiopia, Ghana, Kenya, Malawi,<br />
Mauritius, Mozambique, Namibia,<br />
Nigeria, South Africa,<br />
Australia<br />
Belgium<br />
Canada<br />
Denmark<br />
Germany<br />
Iceland<br />
Ireland<br />
Italy<br />
Sweden<br />
United Arab Emirates<br />
United Kingdom<br />
United States of America<br />
Sao Paulo<br />
Tanzania, Uganda, Zimbabwe<br />
France<br />
South Africa<br />
Mumbai<br />
Mumbai<br />
Sao Paulo<br />
Sao Paulo<br />
Windhoek<br />
Sao Paulo<br />
Windhoek<br />
MOROCCO<br />
ALERGIA<br />
SYRIA<br />
Mumbai<br />
Mumbai<br />
JORDAN<br />
Mumbai<br />
SAUDI ARABIA<br />
Mumbai<br />
Mumbai<br />
Mumbai<br />
CHINA<br />
Mumbai<br />
Islamabad<br />
Sao Paulo<br />
Mumbai<br />
PAKISTAN<br />
Mumbai<br />
Mumbai<br />
NEPAL BUTHAN<br />
Mumbai Sao Paulo<br />
Mumbai<br />
Karachi New Delphi<br />
Mumbai<br />
INDIA<br />
Mumbai<br />
A M E R I C A S<br />
Brazil, Canada<br />
E U R O P E & C I S<br />
Belgium, France, Kazakhstan,<br />
Russia, Switzerland, Turkey,<br />
Ukraine, United Kingdom<br />
India<br />
United Arab Emirates<br />
Finland<br />
India<br />
France<br />
Italy<br />
Germany<br />
Malta<br />
Greece<br />
Netherlands<br />
Hungary<br />
Russia<br />
Sweden<br />
Switzerland<br />
United Arab Emirates<br />
United Kingdom<br />
Iceland<br />
Spain<br />
Mumbai<br />
OMAN<br />
Mumbai<br />
YEMEN<br />
Mumbai<br />
Mumbai<br />
Mumbai<br />
Mumbai<br />
Sao Paulo<br />
Accra<br />
Mumbai<br />
Mumbai<br />
INDIA<br />
Mumbai<br />
10<br />
Mumbai<br />
Mumbai<br />
Mumbai<br />
Sao Paulo<br />
M I D D L E E A S T<br />
Australia<br />
Germany<br />
& N O R T H A F R I C A<br />
Belgium<br />
Hungary<br />
Algeria, Bahrain, Iran, Jordan,<br />
Cyprus<br />
Iceland<br />
Kuwait, banderole Lebanon, eg. Morocco, for anniversary Denmark or other themes India<br />
Oman, Pakistan, Qatar, Saudi Arabia, France<br />
Italy<br />
Malta<br />
Singapore<br />
Spain<br />
United Arab Emirates<br />
United Kingdom<br />
SOUTH<br />
Syria, United Arab Emirates<br />
AFRICA SOUTH<br />
AFRICA<br />
Mumbai<br />
Mumbai<br />
INDIA<br />
Sao Paulo<br />
N O R T H A S I A<br />
Belgium<br />
Greece<br />
Mumbai<br />
Mumbai<br />
& A U S T R A L I A<br />
Australia, China, Japan, Mongolia,<br />
Canada<br />
Denmark<br />
Iceland<br />
India<br />
Singapore<br />
South Africa<br />
South Korea<br />
INDIA<br />
Germany<br />
Malta<br />
United Kingdom<br />
South Korea<br />
France<br />
taly<br />
United Arab Emirates<br />
INDIA<br />
Trusted Partner to Governments<br />
S O U T H A S I A<br />
Bangladesh, India, Nepal, Sri Lanka<br />
S O U T H E A S T A S I A<br />
Indonesia, Malaysia, Philippines,<br />
Singapore, Thailand<br />
Australia<br />
Austria<br />
Belgium<br />
Canada<br />
China<br />
Denmark<br />
France<br />
Germany<br />
Greece<br />
Australia<br />
Canada<br />
Denmark<br />
France<br />
Iceland<br />
Iceland<br />
India<br />
Ireland<br />
Italy<br />
Malta<br />
Netherlands<br />
Norway<br />
Portugal<br />
South Africa<br />
India<br />
Japan<br />
Norway<br />
Singapore<br />
Sweden<br />
South Korea<br />
Sweden<br />
Switzerland<br />
Thailand<br />
United Arab Emirates<br />
United Kingdom<br />
United States of America<br />
United Arab Emirates<br />
United Kingdom<br />
United States of America<br />
Stationary
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