Merkwaardensessie
Merkwaardensessie
Merkwaardensessie
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Warming up >> Merkconcept<br />
2. Merk = 1 product, Brinta, After eight, Post-its (Dealers)<br />
4. Merk = 1 productcategorie, Grolsch (IST)<br />
6. Merk = producteigenschap, Becel<br />
8. Merk = domein, Nivea<br />
10.Merk = herkomst, Grande Italia, Singapore airlines (IST)<br />
12.Merk = design, Swatch<br />
14.Merk = emotie, Douwe Egberts (Showroom, 50% SOLL)<br />
Branding module Heao Communicatie/deeltijd pagina