Hva er verdien av engasjement i sosiale medier vDELING
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EFFEKTSKIFTET VI HAR VENTET PÅ HAR NÅ SKJEDD<br />
2014-2015 2016-2017<br />
2,6<br />
2,0<br />
1,9<br />
1,8<br />
1,9<br />
2,1<br />
Offline Online Total<br />
Offline-medi<strong>er</strong>; TV spott<strong>er</strong>, TV sponsorat<strong>er</strong>, Radio, Print, Regional print, Magazines, Outdoor, Cinema, Leaflets.<br />
Online-medi<strong>er</strong>; Display, Online video / WebTV, Social, SEM branded, SEM gen<strong>er</strong>ic
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