23.04.2018 Views

Hva er verdien av engasjement i sosiale medier vDELING

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

EFFEKTIVITET<br />

ROI<br />

SOME HAR HATT ET VOLDSOMT EFFEKTLØFT<br />

5<br />

4<br />

SEM branded<br />

3<br />

TV Sponsor<br />

OLV<br />

Regional Print Print<br />

2 Cinema<br />

Radio<br />

SEM gen<strong>er</strong>ic<br />

Display<br />

Social<br />

TV<br />

1<br />

Magazines<br />

Outdoor<br />

0<br />

0 10 20 30 40 50 60<br />

Bruttofortjeneste (mill. DKK)<br />

EFFEKT<br />

Figuren vis<strong>er</strong> den gjennomsnitlige p<strong>er</strong>formance på ROI og salgseffekt pr. mediegruppe fra ROI databasen i p<strong>er</strong>ioden 2016-2017<br />

– bobbelstr. illustr<strong>er</strong><strong>er</strong> andelen <strong>av</strong> mediebudsjettet

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!