KTN Media Kit
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Korea Town News<br />
www.dallasktn.com | www.dalkora.com | info@dallasktn.com<br />
2356 Glenda Ln. P.O.Box 59975 Dallas, TX 75229 | T 972.620.6296
Korea Town News<br />
Introduction<br />
<strong>KTN</strong> is the No.1 Korean American Community Newspaper in TEXAS.<br />
<strong>KTN</strong>(Korea Town News) has been proudly serving our local Korean community for<br />
over 15 years. Texas is home to the 3rd largest Korean American community after<br />
California and New York in the United States with over 2 million and still growing<br />
Korean American population. <strong>KTN</strong> is the only major Korean language news publication<br />
in Texas.<br />
<strong>KTN</strong> is a free, weekly tabloid newspaper with approximately 190 pages printed every<br />
Friday, with circulation of 10,000, covering local, Korean and US news, information,<br />
culture and entertainment. <strong>KTN</strong> is being distributed not only in Texas but also<br />
Oklahoma, Arkansas and Louisiana for the Korean American Community in this region.<br />
Our audience can also access the online version of <strong>KTN</strong> via our website www.dalkora.<br />
com, also <strong>KTN</strong> is being sent by email to over 20K subscribers every Friday. <strong>KTN</strong> is the<br />
most widely read and distributed Korean language publication in Texas and we take<br />
our responsibility of serving the Korean community very seriously with a dedicated,<br />
well qualified and passionate team of reporters, editors and support staff.<br />
According to Pew research, more than 70% of Korean Americans speak Korean as<br />
their primary language and Korean Americans are highly educated, well informed,<br />
industrious and affluent. Consequently, the most effective and impactful way to reach<br />
out to Korean Americans in Texas is through <strong>KTN</strong>, the only major widely distributed<br />
Korean language weekly publication serving the Korean community. Please do not<br />
hesitate to reach out to us if you want to introduce your business to our readers,<br />
our dedicated sales team can work with you to plan and create the most effective<br />
advertisement campaign for your business.<br />
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Korea Town News<br />
Table of Contents<br />
● Introduction------------------------------------------------ 2<br />
● <strong>KTN</strong> <strong>Media</strong> Segments---------------------------------- 4<br />
● Korean American Market Analysis --------------- 5<br />
● Types of Advertisements----------------------------- 6<br />
● Advertisements Rate Card--------------------------- 7<br />
● Partners------------------------------------------------------ 8<br />
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Korea Town News<br />
<strong>KTN</strong> <strong>Media</strong> Segments<br />
News<br />
- Cover Story<br />
- Korean American Community News<br />
- DFW News<br />
- Texas News<br />
- US News<br />
- Korea News<br />
- World New<br />
- Gospel News<br />
- Sports News<br />
Culture<br />
- Life information<br />
- People Interview<br />
- Education / Music / Arts<br />
- Movie / Book / Food / Health / Pet Life<br />
- Column – Law, Economy, Counseling, Real Estate etc<br />
- Entertainments<br />
4
Korean American Market<br />
Analysis<br />
Korea Town News<br />
100,000<br />
80,000<br />
60,000<br />
40,000<br />
Korean American Population by State (Top10 states)<br />
1 California 558,338<br />
2 New York 141,745<br />
3 Texas 115,107<br />
4 New Jersey 113,736<br />
5 Virginia 94,275<br />
6 Washington 92,798<br />
7 Illinois 81,340<br />
8 George 75,525<br />
9 Maryland 60,400<br />
10 Hawaii 53,965<br />
<strong>Media</strong>n Income<br />
0<br />
101,418<br />
Source: United Census Bureau : 2020<br />
70,784<br />
77,999<br />
57,981<br />
Asian All Races White Hispanic<br />
(Including Korean)<br />
48,297<br />
Black<br />
Source : United Census Bureau : 2021<br />
Korean American Population<br />
1,962,184 (2020 Census)<br />
Language<br />
More than 70% Korean Americans speak Korean<br />
as main language by US Census data.<br />
Education<br />
35% of Korean American attained BA degree by<br />
Pew Research Center 2019 data. (Asians 30%,<br />
Americans 20%)<br />
Buying Preference<br />
Korean Americans tend to prefer brand name<br />
products in a variety of consumer area. A majority<br />
of Korean Americans also in metropolitan areas in<br />
the US.<br />
Cultural Orientation<br />
Korean Americans identify with both Korean and<br />
American cultural customs.<br />
21%<br />
12%<br />
35%<br />
Age<br />
● 20’s ~ 30’s 21%<br />
● 40’s ~ 50’s 35%<br />
Female 45 %<br />
Gender<br />
● Male 55 %<br />
● Female 45 %<br />
32%<br />
● 60’s ~ 70’s 32 %<br />
● Over 70’s 12 %<br />
Male 55 %<br />
<strong>KTN</strong> Readers Overview<br />
5
Korea Town News<br />
Type of Advertisements<br />
● Cover Box Ad<br />
This shows up on both sides of cover’s<br />
page, and it has a maximum visibility effect.<br />
● Bridge Ad<br />
This shows up across two full pages<br />
of the paper, and it would catch to the<br />
Cover Box Ad<br />
readers’ eyes with various and voluminous<br />
information.<br />
● Full Page Ad<br />
● Half AD<br />
● 1/3 AD<br />
● Web Banner<br />
Bridge Ad<br />
● App Banner<br />
Full Page Ad<br />
Half Ad<br />
Web Banner<br />
App Banner<br />
6
Korea Town News<br />
Advertisements Rate Card<br />
Color<br />
Size W” X H”<br />
Price per Time<br />
Price per Time<br />
(6 Month Prepayment)<br />
Price per Time<br />
(1 Year Prepayment)<br />
Full<br />
250 X 393<br />
$400 $350 $300<br />
Half<br />
250 X 194<br />
$350 $300 $250<br />
1/3<br />
250 X 120<br />
$300 $250 $200<br />
Black<br />
Size W” X H”<br />
Price per Time<br />
Price per Time<br />
(6 Month Prepayment)<br />
Price per Time<br />
(1 Year Prepayment)<br />
Full<br />
250 X 393<br />
$300 $250 $200<br />
Half<br />
250 X 194<br />
$250 $200 $150<br />
1/3<br />
250 X 120<br />
$250 $150 $100<br />
7
Korea Town News<br />
Partners<br />
8
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