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2011 Q2<br />
2011 Q3<br />
2011 Q4<br />
2012 Q1<br />
2012 Q2<br />
2012 Q3<br />
2012 Q4<br />
2013 Q1<br />
2013 Q2<br />
2013 Q3<br />
2013 Q4<br />
2014 Q1<br />
2014 Q2<br />
2014 Q3<br />
2014 Q4<br />
2015 Q1<br />
2015 Q2<br />
2015 Q3<br />
2015 Q4<br />
2016 Q1<br />
Apr-2016<br />
2011 Q2<br />
2011 Q3<br />
2011 Q4<br />
2012 Q1<br />
2012 Q2<br />
2012 Q3<br />
2012 Q4<br />
2013 Q1<br />
2013 Q2<br />
2013 Q3<br />
2013 Q4<br />
2014 Q1<br />
2014 Q2<br />
2014 Q3<br />
2014 Q4<br />
2015 Q1<br />
2015 Q2<br />
2015 Q3<br />
2015 Q4<br />
2016 Q1<br />
Apr-2016<br />
Gap Between Standard &<br />
Promotional Pricing<br />
£75.00<br />
£70.00<br />
£65.00<br />
£60.00<br />
£55.00<br />
£50.00<br />
£45.00<br />
£40.00<br />
£14.00<br />
£12.00<br />
£10.00<br />
£8.00<br />
£6.00<br />
£4.00<br />
£2.00<br />
£-<br />
Gap<br />
Standard Price<br />
Promotional Price<br />
• The gap has<br />
increased<br />
significantly by<br />
13.8%<br />
• Driven by<br />
– Standard +0.1%<br />
– Promotion -1.4%
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