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An Introduction to…<br />
“London’s most exciting souvenir shop”
We Built This City is on a mission to revolutionise London souvenirs<br />
with curated pop-up stores based in the heart of London, showcasing<br />
work from over 250 London-based artists, designers and makers…
Our core mission is to support London creatives to find new<br />
audiences, drive sales and let them get on with what they do<br />
best... creating beautiful work inspired by our city!
Our creative community consists of both emerging<br />
and established artists, designers and makers…
We invite our community to showcase their creativity in-store by<br />
regularly hosting artist-led events; live art installations, customer<br />
portraits, product personalisation, creative workshops + more!
Promotion and Social<br />
We promote our artists, designers and makers to an ever-growing<br />
community of followers both online and beyond…<br />
Instagram | Twitter | Facebook | Newsletters | Blog | Gazette
The We Built This City story so far…<br />
12 months + trading on Carnaby<br />
Street<br />
Two pop-up stores - both over<br />
2500 sq. ft<br />
Welcoming over 700,000<br />
Londoners and international<br />
visitors through our doors since<br />
opening<br />
Over 65,000 superior London<br />
souvenirs now in homes across<br />
the world<br />
Supporting over 250 independent<br />
London-based artists, designers<br />
and makers to date
”The pioneer of a<br />
”Breathing life into the<br />
”The souvenir shop<br />
”London’s most exciting<br />
better souvenir”<br />
souvenir scene”<br />
with a cool twist”<br />
souvenir shop”<br />
”A shrewd answer to<br />
”Unlike other pop-ups<br />
”A souvenir shop<br />
“For a cliche-free<br />
what we might call<br />
in the capital, this one<br />
that finally reflects<br />
keepsake try We Built<br />
the problem of the<br />
isn’t going to be<br />
the true creativity<br />
This City”<br />
souvenir”<br />
popping off anytime<br />
of the capital”<br />
soon”
Awards<br />
Best Shop in Soho - Time Out Love London Awards 2015<br />
Best Independent Lifestyle Retailer - Dot London Small Business Awards 2015<br />
Best Newcomer - Gift Retailer Awards <strong>2016</strong>
Spreading the word…<br />
More than just a retailer,<br />
We Built This City is on a<br />
mission to help London’s<br />
creative community to<br />
live, work and thrive in the<br />
city.<br />
We are regularly asked to<br />
share our ‘story so far’ at<br />
major creative trade<br />
shows, Google HQ, The<br />
Guardian, Pop-Up<br />
conferences and retail<br />
seminars
Further Opportunities<br />
As well as our retail offering,<br />
We Built This City provides<br />
further commercial<br />
opportunities for our artists,<br />
designers and makers. <br />
We regularly receive interiors<br />
briefs from a wide variety of<br />
hotels, restaurants, bars, event<br />
organisers and retailers.<br />
We also commission our<br />
shopfront to our community…
<strong>WBTC</strong> Shopfront - Creative Canvas 1<br />
Bespoke design by innovative, East London-based graphic artist Camille Walala for S/S 2015<br />
The show-stopping paint & vinyl design gained an immediate cult-following on social media
<strong>WBTC</strong> Shopfront - Creative Canvas 2<br />
Emerging London design duo The City Works created a bespoke city-scape for A/W 2015<br />
Consisting of intricate shopfront vinyl installation + matching interior staircase vinyls
<strong>WBTC</strong> Shopfront - Creative Canvas 3<br />
Bespoke Royal-themed design for S/S <strong>2016</strong> by recent Saatchi Gallery exhibitor Rugman<br />
Live installation of spray-painted geometric design + Queen vinyl based on a corresponding<br />
piece of the artist’s work in store (which became a bestseller overnight!)
“As an artist who takes key inspirations from our capital, I think the <strong>WBTC</strong> concept is<br />
perfect in every way to showcase London talent. There could not be a more exciting store<br />
for us” KRISTJANA S WILLIAMS<br />
”It really did make my year finding you guys and getting stocked - I still<br />
can't quite believe the number of my friends, family & acquaintances<br />
who excitedly tell me they've seen Alfred & Wilde on Carnaby Street!”<br />
SIMON MITCHELL OF ALFRED AND WILDE<br />
“I am incredibly proud to be part of such a dynamic and forward-thinking entity such as<br />
<strong>WBTC</strong>. In an increasingly homogenised retail scene, it is a delight and privilege to be part<br />
of the community and fun that is <strong>WBTC</strong>” SARAH EVANS OF OSCAR FRANCIS
Join the revolution!<br />
www.webuilt-thiscity.com<br />
wbtclondon<br />
w_b_t_c
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