HMC499 HMC/499 HMC 499 Week 5 DQ 2/Discussion 2 Competition -{NEW}

HMC499 HMC/499 HMC 499 Week 5 DQ 2/Discussion 2
Competition -{NEW}
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HMC499 HMC/499 HMC 499 Week 5 DQ 2/Discussion 2 Competition -{NEW} Competition. An important aspect of
health care marketing is the ability to analyze market competition and gain market dominance over such competition.
Review the following cases from your course text: a. In the Defining Competition case, the physicians of Northside
Cosmetic Surgery Center have created a very comprehensive assessment of their competition, yet they have left out
some key information. Based on your analysis of the case, what information have they neglected to consider? They
have identified direct competitors in the area, but what other competitive elements were omitted? b. As a result of the
tactics of a savvy executive in the case of When a Rival Fails, Cedar Valley Medical Center moved from a meek,
sustainable facility to a thriving industry leader at the top of the market. Consequently, Cedar Valley now fears an
overflow of patients that they cannot accommodate given the recent closure of its only competitor. Do you think the
strategy of this organization was too aggressive? Is it even possible to be too aggressive in a health care marketing
strategy? If so, what are some of the consequences of doing so? Respond to at least two of your classmates? posts.
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