HMC499 HMC499 HMC 499 Week 3 DQ 1Discussion 1 Marketing Culture -{NEW}

HMC499 HMC/499 HMC 499 Week 3 DQ 1/Discussion 1
Marketing Culture -{NEW}
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HMC499 HMC/499 HMC 499 Week 3 DQ 1/Discussion 1 Marketing Culture -{NEW} Marketing Culture. Both the
Embracing Missions and The Elusive Marketing Culture cases from your text allude to a very critical component of
marketing management and strategy planning, the concept of a marketing culture. In both cases, the marketing culture
definitely needed significant improvement. Staff members were elusive, uncaring, and did not seem to represent the
core values of the organization. Discuss the correlation between ?ambassadorial? behaviors, customer service, and
marketing. Why is it so important to establish a strong marketing culture? What impact does this have on the overall
reputation of the organization? What steps can organizations take to establish and maintain such a culture? Respond to
at least two of your classmates? posts.
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