BOOK INDUSTRY ENVIRONMENTAL TRENDS 2016
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<strong>BOOK</strong> <strong>INDUSTRY</strong><br />
<strong>ENVIRONMENTAL</strong> <strong>TRENDS</strong> <strong>2016</strong><br />
A Research Report by the Book Industry Environmental Council<br />
Prepared by Green Press Initiative
INTRODUCTION<br />
AND EXECUTIVE SUMMARY<br />
Tracking environmental trends in the U.S. book industry remains a key priority of the Book Industry Environmental<br />
Council (BIEC). This study is the fourth assessment of environmental trends and impacts of<br />
the U.S. book industry. The first assessment was published by Green Press Initiative and the Book Industry<br />
Study Group in 2008 (using 2006 survey data) and subsequent surveys have been carried out by the Book<br />
Industry Environmental Council. The most recent survey is based on surveys of book publishers, printers<br />
and paper manufacturers conducted in 2015 and requesting data from 2014.<br />
While previous surveys have attempted to get useful data from publishers and printers, the previous round<br />
(requesting data from 2012) failed to generate enough responses to garner useful information from these<br />
sectors of the book industry. As a result, the surveys for book publishers and printers were substantially<br />
changed in 2015 to make the surveys shorter and easier to answer. Questions asking about the amount of<br />
paper used, how much was certified to different standards, and the average recycled content, were replaced<br />
with simplified questions that aimed to identify whether or not different types of fiber and certified paper<br />
were used in 2014, and if so, whether the survey participant expected their company to use more, less or<br />
the same amount of each in 2015. Questions asking about the company’s environmental policies and other<br />
environmental goals and commitments were consistent with those asked in previous years. As in previous<br />
years, paper manufacturers were again asked to provide specifics about the quantity of book paper produced<br />
and the percentages of recycled fiber and third party certified paper.<br />
With data spanning across nearly a decade it is possible to see long<br />
term trends and changes regarding key environmental metrics. This<br />
historical data provides substantial context for the most recent survey<br />
data and for future surveys. One of the most notable trends from<br />
the data in the current surveys is the continued decline in the use of<br />
recycled fiber in book papers. After increasing rapidly between 2004<br />
and 2009, the average recycled content in book papers reported by<br />
paper manufacturers leveled out between 2009 and 2010 and decreased<br />
slightly by 2012. The most recent data show that not only has<br />
the downward trend in recycled fiber in book papers continued, but<br />
it has decreased at an accelerating rate with average recycled content<br />
from participating manufacturers dropping from 22% recycled fiber<br />
in 2012 to just 12% in 2014.<br />
Many within the industry believe that a large contributor to this decrease<br />
is the increasing trend towards single stream curbside recycling<br />
– a practice which results in greater contamination and lower<br />
usable fiber yield (especially for the production of fine printing paper<br />
used in books). Such contamination ultimately increases the cost of<br />
producing high-quality recycled printing and writing grades. As a<br />
result, certain companies that produce recycled book grades either<br />
reduced the recycled content of those grades or stopped making<br />
recycled book papers. We offer more on this trend in the conclusion<br />
of the report.<br />
WITH DATA SPAN-<br />
NING ACROSS<br />
NEARLY A DECADE<br />
IT IS POSSIBLE<br />
TO SEE LONG<br />
TERM <strong>TRENDS</strong><br />
AND CHANGES<br />
REGARDING KEY<br />
<strong>ENVIRONMENTAL</strong><br />
METRICS.
<strong>TRENDS</strong> IN RECYCLED FIBER IN <strong>BOOK</strong> PAPER<br />
PERCENTAGE RECYCLED FIBER<br />
Additionally the percentage of book papers that are certified by the Forest Stewardship Council has<br />
decreased for the first time since efforts to track its use in books began in 2006; and the decrease was<br />
dramatic, especially considering the rapid increase in FSC certified book papers in previous years.<br />
<strong>TRENDS</strong> IN FSC CERTIFIED PAPER<br />
YEAR<br />
PERCENTAGE OF FSC CERTIFIED PAPER<br />
YEAR<br />
In total, when considering all types of certification, there was a dramatic decrease between 2012 and 2014.<br />
Book papers that were certified by any certification system decreased to 47% from a high of 81% in 2010.<br />
Of note, the decreases in recycled fiber and certified paper were reflected in grades reported by manufacturers<br />
as “paper suitable for use in books.” This may not directly reflect paper that was used by publishers, however,<br />
the declines reflect a need for all in the book industry collaboratively to consider what has changed and to<br />
identify new opportunities to increase the use of recycled and certified paper.<br />
The following sections outline the full results of the surveys for publishers, printers and paper manufacturers.<br />
They also highlight current environmental initiatives and future expectations regarding the use of environmentally<br />
responsible paper and other environmental trends.<br />
3
PUBLISHER RESPONSES<br />
In total 11 publishers participated in the survey. While the largest number of responses came from midsized<br />
publishers (revenues of $10-$100 million) three participating publishers had revenues of over $100<br />
million with two of the three having annual book revenues greater than $500 million.<br />
WHAT WERE YOUR COMPANY’S TOTAL REVENUES FROM PUBLISHING <strong>BOOK</strong>S<br />
AND COLLATERAL PAPERBOARD PRODUCTS IN 2014?<br />
4<br />
NUMBER OF RESPONSES<br />
2<br />
1<br />
1<br />
3<br />
RANGE IN ANNUAL <strong>BOOK</strong> REVENUES<br />
Based on 11 responses.<br />
All participating publishers used recycled paper in 2014, and the vast majority (82%) expected to use the<br />
same amount of recycled paper in 2015, while 18% expected to use more recycled paper in 2015 than in<br />
2014. None of the participating publishers expected to use less recycled paper in 2015 and none used agricultural<br />
or alternative fiber in 2014.<br />
Nearly all of the participating publishers (91%) used FSC certified paper in 2014, and as with recycled fiber,<br />
the majority expected to use the same amount of FSC certified paper in 2015, though a relatively larger percentage<br />
of those using FSC certified paper expected to use more in 2015 (40%). A slight majority of publishers<br />
(55%) used SFI or PEFC certified paper in 2014 and of those publishers most (83%) expected to use the same<br />
amount in 2015, with the remaining publishers expecting to use more SFI or PEFC certified Paper in 2015.<br />
Only two publishers reported their company having a specific recycled fiber target for the year 2020 or<br />
sooner. One in the range of 11% to 15% and one in the range of 21% to 25%. Three publishers reported<br />
having a policy with a general goal to increase recycled fiber but no specific target and one had a specific<br />
target, but the timeline extended beyond 2020.<br />
4
Four publishers indicated their company’s environmental policy had a specific target for increasing third<br />
party certified paper and all of those targets were in excess of 90%. An additional three publishers reported<br />
that their corporate policy included a general goal to increase the use of third party certified paper, but not<br />
a specific target. The charts and tables below summarize additional finding from the publisher surveys.<br />
PUBLISHER FIBER/PAPER USAGE<br />
100%<br />
0%<br />
18%<br />
82%<br />
0%<br />
91%<br />
9%<br />
40%<br />
60%<br />
0%<br />
55%<br />
45%<br />
17%<br />
83%<br />
0%<br />
Based on 11 responses.<br />
ARE THERE ANY OTHER CONSUMPTION BASED OR OTHER PAPER RELATED INITIATIVES<br />
THAT YOUR COMPANY HAS IMPLEMENTED TO REDUCE <strong>ENVIRONMENTAL</strong> IMPACTS?<br />
Based on 11 responses.<br />
5
IF YOUR COMPANY HAS IMPLEMENTED OTHER CONSUMPTION BASED OR PAPER<br />
RELATED INITIATIVES TO REDUCE <strong>ENVIRONMENTAL</strong> IMPACTS, WHICH OF THE<br />
FOLLOWING HAS YOUR COMPANY IMPLEMENTED: (SELECT ALL THAT APPLY)<br />
4<br />
3<br />
2<br />
1<br />
1<br />
Based on 5 responses.<br />
DOES YOUR COMPANY CURRENTLY POSSESS CHAIN OF CUSTODY CERTIFICATION<br />
FROM ANY OF THE FOLLOWING? CHECK ALL THAT APPLY.<br />
7<br />
3<br />
0 0 0 0<br />
IF YOUR COMPANY DOES NOT CURRENTLY POSSESS CHAIN OF CUSTODY CERTIFICATION<br />
FROM ANY OF THE CERTIFICATION SYSTEMS IN THE PREVIOUS QUESTION, ARE THERE<br />
ANY FUTURE PLANS TO DO SO?<br />
6
EXPLANATIONS FOR WHY COMPANY DOES NOT HAVE CHAIN OF CUSTODY CERTIFICATION<br />
Not company policy<br />
We are currently satisfied with using the printer’s certification and do not see an advantage to<br />
becoming FSC certified ourselves.<br />
Don’t believe it is a priority at this time.<br />
Not necessity at this time<br />
Don’t know what it is<br />
<strong>ENVIRONMENTAL</strong> POLICIES AND CARBON FOOTPRINT<br />
64%<br />
36%<br />
50%<br />
25%<br />
25%<br />
36%<br />
64%<br />
83%<br />
*Based on 11 responses<br />
**Based on 4 response indication they do not currently have an environmental policy<br />
7
WHICH OF THE FOLLOWING BEST DESCRIBES YOUR COMPANY’S PROGRESS TOWARDS<br />
ACHIEVING THE RECYCLED FIBER GOAL IN ITS POLICY?<br />
Based on 8 responses.<br />
The one company reporting that it was not on track to meet recycled fiber goals in its policy indicated this<br />
was due to capacity and availability.<br />
WHICH OF THE FOLLOWING COUNT TOWARDS CERTIFIED PAPER TARGETS SPECIFIED<br />
IN YOUR COMPANY’S POLICY?<br />
7<br />
4<br />
2<br />
3<br />
0 0<br />
1<br />
Based on 8 responses.<br />
WHICH OF THE FOLLOWING BEST DESCRIBES YOUR COMPANY’S PROGRESS TOWARDS<br />
ACHIEVING THE CERTIFIED PAPER GOAL IN ITS POLICY?<br />
Based on 7 responses.<br />
8
FIBER TESTING<br />
27%<br />
73%<br />
67%<br />
33%<br />
67%<br />
33%<br />
*Based on 11 Responses<br />
**Based on 3 responses indicating they did fiber testing<br />
DOES YOUR COMPANY CONSIDER PRINTER LOCATION AND YOUR COMPANY WARE-<br />
HOUSE LOCATION(S) WHEN MAKING PRINTER CHOICES?<br />
Based on 11 responses.<br />
HOW DOES THE MAJORITY OF YOUR PAPER SHIP TO THE PRINTING LOCATION(S)?<br />
Based on 11 responses.<br />
9
PRINTER RESPONSES<br />
In total 12 printers participated in the survey with the largest number of participants having book-related<br />
revenues in the range of $50 million to $100 million as indicated in the chart below.<br />
WHAT WERE YOUR COMPANY’S TOTAL REVENUES FROM PRINTING <strong>BOOK</strong>S AND<br />
COLLATERAL PAPERBOARD PRODUCTS IN 2014?<br />
5<br />
4<br />
NUMBER OF RESPONSES<br />
3<br />
0 0<br />
RANGE IN ANNUAL <strong>BOOK</strong> REVENUES<br />
Based on 12 responses.<br />
All participating printers used recycled paper in 2014, with three quarters expecting to use more recycled<br />
fiber in 2015 and one quarter expecting to use the same amount.<br />
As with recycled fiber, 100% of participating book printers used FSC certified paper in 2014 with the<br />
majority (67%) expecting to use the same amount in 2015, and a quarter expecting to use more. One of the<br />
12 participating printers expected to use less FSC certified paper in 2015 and cited a lack of demand from<br />
customers as the reason for this expectation.<br />
Three quarters of participating printers reported using SFI or PEFC certified paper in 2014 and of those<br />
67% expected to use more in 2015. Interestingly a substantial minority (22%) of printers using SFI or PEFC<br />
certified paper in 2014 expected to use less in 2015, while 11% expected to use more.<br />
As with participating publishers, none of the printers who participated in the surveys used agricultural or<br />
alternative fiber in 2014.<br />
10
Only two printers reported specific targets for increasing the use of recycled fiber—one in the range of 16%<br />
to 20% and one in the range of 25% to 30%. Similarly, only one printer reported having a specific target for<br />
third party certification with a goal in the range of 11% to 20%, while three reported that their corporate<br />
policy included a general goal to increase the use of third party certified paper but set no specific target.<br />
The charts and tables below summarize additional findings from the printer survey regarding paper usage,<br />
other environmental initiatives and environmental policies and goals.<br />
PRINTER FIBER/PAPER USAGE<br />
100%<br />
0%<br />
25%<br />
75%<br />
0%<br />
100%<br />
0%<br />
25%<br />
67%<br />
8%<br />
75%<br />
25%<br />
11%<br />
67%<br />
22%<br />
Based on 12 responses.<br />
ARE THERE ANY OTHER CONSUMPTION BASED OR OTHER PAPER RELATED INITIATIVES<br />
THAT YOUR COMPANY HAS IMPLEMENTED TO REDUCE <strong>ENVIRONMENTAL</strong> IMPACTS?<br />
Based on 12 responses.<br />
11
WHICH OF THE FOLLOWING OTHER CONSUMPTION BASED OR PAPER RELATED INITIA-<br />
TIVES TO REDUCE <strong>ENVIRONMENTAL</strong> IMPACTS HAS YOUR COMPANY IMPLEMENTED:<br />
3<br />
1<br />
0<br />
1 1<br />
Based on 4 responses.<br />
The respondent indicating “other” indicated the company recently implemented a new press that<br />
reduces waste.<br />
IF YOUR COMPANY HAS NOT IMPLEMENTED OTHER CONSUMPTION BASED OR PAPER<br />
RELATED INITIATIVES, ARE THERE ANY FUTURE PLANS TO IMPLEMENT OTHER CONSUMP-<br />
TION BASED OR OTHER PAPER RELATED INITIATIVES?<br />
Based on 8 responses.<br />
EXPLANATION OF WHY THERE ARE NO FUTURE PLANS TO IMPLEMENT OTHER CONSUMPTION BASED OR<br />
OTHER PAPER RELATED INITIATIVES?<br />
“We do what our customers ask us to do.”<br />
“Because most our customers purchase the paper.”<br />
“We are already at zero landfill status and use certified papers, soy inks, etc. - there isn’t<br />
much else we can do to improve from an environmental perspective.”<br />
“Need to use most cost effective materials to meet customer needs.”<br />
12
DOES YOUR COMPANY CURRENTLY POSSESS CHAIN OF CUSTODY CERTIFICATION<br />
FROM ANY OF THE FOLLOWING? CHECK ALL THAT APPLY.<br />
11<br />
5<br />
0 2<br />
1<br />
0<br />
Based on 12 responses.<br />
The one printer that does not possess any third party chain of custody certification indicated that they do not plan<br />
to obtain any type of certification in the future and discontinued certification due to lack of customer demand.<br />
WHAT TYPES OF INK DOES YOUR COMPANY USE?<br />
Ecopride various, EPTS various, Arroweb heatset, EP Dense Book Black<br />
Heat set black ink, CMYK sheetfed ink, CMYK UV inks<br />
Soy inks<br />
Black carbon ink and sheet fed process and PMS color ink. Match color ink for four color process.<br />
Heatset web offset inks (soy based) and UV 4/c process inks<br />
Soy inks and solvent based inks<br />
Heat offset ink<br />
Soy based UV inks<br />
Process ink for sheet-fed presses, UV and heat-set black ink for web presses<br />
Standard offset press inks, Inkjet inks<br />
DO ANY INKS USED BY YOUR COMPANY IN 2014 CONTAIN VOCS (VOLATILE ORGANIC<br />
COMPOUNDS)?<br />
Based on 10 responses.<br />
Based on 11 responses.<br />
13
PRINTER <strong>ENVIRONMENTAL</strong> POLICIES AND CARBON FOOTPRINT<br />
67%<br />
33%<br />
50%<br />
25%<br />
25%<br />
42%<br />
58%<br />
*Based on 12 responses.<br />
**Based on 4 responses.<br />
WHICH OF THE FOLLOWING GOALS OR REQUIREMENTS ARE INCLUDED IN YOUR COMPANY’S POLI-<br />
CY TO HELP REDUCE THE SOCIAL AND <strong>ENVIRONMENTAL</strong> IMPACTS OF FIBER/PAPER USED IN <strong>BOOK</strong>S?<br />
3<br />
2 2 2<br />
1 1 1<br />
0 0 0<br />
Based on 8 responses.<br />
14
WHICH OF THE FOLLOWING BEST DESCRIBES YOUR COMPANY’S PROGRESS TOWARDS<br />
ACHIEVING THE RECYCLED FIBER GOAL IN ITS POLICY?<br />
Based on 8 responses.<br />
WHICH OF THE FOLLOWING COUNT TOWARDS CERTIFIED PAPER TARGETS SPECIFIED IN<br />
YOUR COMPANY’S POLICY? CHECK ALL THAT APPLY.<br />
4<br />
2 2<br />
0 0 0 0<br />
Based on 8 responses.<br />
WHICH OF THE FOLLOWING BEST DESCRIBES YOUR COMPANY’S PROGRESS TOWARDS<br />
ACHIEVING THE CERTIFIED PAPER GOAL IN ITS POLICY?<br />
Based on 8 responses.<br />
15
GOALS INCLUDED IN POLICY FOR REDUCING GREENHOUSE GAS EMISSIONS BY 2020 OR SOONER<br />
4<br />
2 2<br />
0 0 0 0 0 0 0 0 0 0 0 0<br />
Based on 8 responses.<br />
DOES YOUR COMPANY CONSIDER MILL LOCATION WHEN MAKING PAPER CHOICES?<br />
Based on 12 responses.<br />
HOW DOES THE MAJORITY OF YOUR PAPER SHIP TO YOUR PRINTING LOCATION(S)?<br />
Based on 12 responses.<br />
16
PAPER MANUFACTURER RESPONSES<br />
In total 9 manufacturers of book paper participated in the survey with the largest number reporting book<br />
paper revenues of $100 to $250 Million. One participant had book paper revenues in excess of $500 million<br />
while the remainder had book paper revenues of $50 million or less as indicated in the chart below.<br />
WHAT WAS YOUR COMPANY’S ANNUAL REVENUE FROM <strong>BOOK</strong> PAPERS IN 2014?<br />
3<br />
NUMBER OF RESPONSES<br />
1 1<br />
0<br />
2 2<br />
ANNUAL <strong>BOOK</strong> PAPER REVENUES<br />
Based on 9 responses.<br />
As with previous years paper manufacturers were asked for specific numbers regarding the tonnage of<br />
book paper produced, the percentage of recycled fiber used in those papers, and the amount of paper that<br />
is certified to different third party standards. Because paper manufacturers do not usually know what the<br />
end use will ultimately be for the paper they produce, as in previous years, the surveys for paper manufacturers<br />
requested that they report on “grades suitable to be used in consumer book manufacturing.” In total<br />
participating manufacturers accounted for 710,570 of “book paper” as defined previously 1* . This represents<br />
approximately 79% of the 900,000 tons of book paper used by the U.S. book industry in 2014 according to<br />
RISI estimates.<br />
Virgin tree fiber accounted for 88% of fiber reported by paper manufacturers with total recycled content<br />
(preconsumer plus postconsumer) accounting for the remaining 12%. None of the participating manufacturers<br />
reported using agricultural or alternative fiber to manufacture book papers in 2014.<br />
In total, 48% of the book paper reported by participating manufacturers was third party certified with<br />
28% certified by the Forest Stewardship Council. The weighted average for various types of third party certification<br />
are detailed in the table on the next page.<br />
1 *<br />
Tonnage from one participating paper manufacturer was excluded because the data appeared anomalous and efforts to get additional clarifying information from the<br />
manufacturer were unsuccessful.
FIBER SOURCE AND THIRD PARTY CERTIFICATION<br />
Based on 8 responses.<br />
As indicated in the Charts below both the percentage of recycled fiber used in book papers and the percentage<br />
of papers that are FSC certified are dramatically lower in 2014 than they were in recent years.<br />
<strong>TRENDS</strong> IN RECYCLED FIBER IN <strong>BOOK</strong> PAPER<br />
PERCENTAGE OF RECYCLED FIBER<br />
YEAR<br />
<strong>TRENDS</strong> IN FSC CERTIFIED PAPER<br />
PERCENTAGE OF FSC CERTIFIED PAPER<br />
YEAR 18
Nearly all fiber used by participating manufacturers was sourced from North America, though a small<br />
amount (about 5%) was sourced from South America.<br />
GEOGRAPHIC SOURCE OF FIBER<br />
Based on 8 responses.<br />
All of the participating manufacturers had FSC chain of custody certification and most also had chain of<br />
custody certification from SFI and PEFC.<br />
DOES YOUR COMPANY POSSESS CHAIN OF CUSTODY CERTIFICATION FROM ANY OF THE<br />
FOLLOWING? SELECT ALL THAT APPLY.<br />
9<br />
8<br />
7<br />
1<br />
1<br />
0<br />
CERTIFICATION TYPE<br />
Based on 9 responses.<br />
The charts and tables below summarize additional responses of paper manufacturers regarding environmental<br />
initiatives, policies and goals.<br />
HAS YOUR COMPANY CALCULATED ITS CARBON FOOTPRINT?<br />
Based on 9 responses.<br />
19
DOES YOUR COMPANY HAVE AN <strong>ENVIRONMENTAL</strong> POLICY OR HAS YOUR COMPANY<br />
OTHERWISE COMMITTED TO <strong>ENVIRONMENTAL</strong> GOALS?<br />
Based on 9 responses.<br />
PLEASE SELECT THE OPTION THAT BEST DESCRIBES THE RECYCLED FIBER GOALS OF YOUR COMPANY’S<br />
<strong>ENVIRONMENTAL</strong> POLICY:<br />
5<br />
2<br />
0 0 0 0 0 1 0 0 0 0 0<br />
Based on 8 responses.<br />
20
WHICH OF THE FOLLOWING GOALS OR REQUIREMENTS ARE INCLUDED IN YOUR COMPANY’S<br />
POLICY TO HELP REDUCE SOCIAL AND <strong>ENVIRONMENTAL</strong> IMPACTS OF <strong>BOOK</strong> PAPERS PRODUCED?<br />
6 6<br />
5 5<br />
3<br />
2 2 2<br />
1<br />
0<br />
Based on 9 responses.<br />
PLEASE SELECT THE OPTION THAT BEST DESCRIBES THE CERTIFIED FIBER GOALS IN YOUR COMPANY’S<br />
<strong>ENVIRONMENTAL</strong> POLICY:<br />
3<br />
1<br />
1 1 1 1<br />
0 0 0 0 0 0 0<br />
Based on 9 responses.<br />
21
WHICH OF THE FOLLOWING CERTIFICATION STANDARDS COUNT TOWARDS THE CERTIFI-<br />
ATION TARGET IN THE PREVIOUS QUESTION?<br />
7<br />
4 4<br />
3 3<br />
1<br />
Based on 8 responses.<br />
GOALS INCLUDED IN POLICY FOR REDUCING GREENHOUSE GAS EMISSIONS BY 2020 OR SOONER<br />
3<br />
2<br />
1<br />
1 1<br />
0 0 0 0 0 0 0 0 0<br />
22
CONCLUSION<br />
AND COMMENTARY<br />
The data from the most recent surveys (particularly the paper manufacturer surveys) evidence large decreases<br />
in both the use of recycled fiber and the amount of FSC and other third party certified papers compared<br />
to 2012. This negative trend directly contradicts the expectations of publishers and printers, most<br />
of whom expect to use the same amount or more recycled and certified fiber/paper in the future. We thus<br />
want to explore it more.<br />
RECYCLED FIBER DECLINE<br />
While the percentage of recycled fiber in book papers reported by manufacturers appeared to level off and<br />
even decline slightly in previous surveys of paper manufacturers, the recent decline is considerably sharper<br />
than that indicated in the previous surveys. Additionally, the steep decline in recycled fiber reported by<br />
paper manufacturers appears inconsistent with the expectations of most publishers, the majority of whom<br />
expect to continue using the same amount of recycled fiber. The steepening of this trend and this inconsistency<br />
may in part be due to the interpretation of the manufacturer survey’s request to report “on paper<br />
that is suitable for use in manufacturing books.” The wording of this question makes it likely that paper<br />
manufacturers included large quantities of paper that COULD have been used to make books but that were<br />
ultimately used for other purposes. [It’s important to note that while paper manufacturers were asked to<br />
report on “paper suitable to be used in books,” the publishers and printers who responded were reporting<br />
on paper that actually was used to manufacture books].<br />
The AF&PA reports that paper used for book publishing accounts for only about 4.3% of all printing and<br />
writing paper grades. Though a much larger portion of printing and writing paper is suitable for use in<br />
books.<br />
2014<br />
<strong>BOOK</strong> PUBLISHING PAPERS<br />
As a percentage of total printing & writing shipments in the U.S.<br />
Tons Printing and<br />
Writing Paper *<br />
Tons Book Paper<br />
Book Paper % of<br />
Total†<br />
Uncoated Free Sheet 8,002,200 185,500 2.30%<br />
Uncoated Groundwood 1,616,700 179,300 11.10%<br />
Coated Freesheet 3,711,000 228,700 6.10%<br />
Coated Groundwood 2,849,300 101,900 3.50%<br />
All Printing and Writing<br />
Paper<br />
16,179,200 695,400 4.30%<br />
* These numbers are 2014 U.S. shipments (short tons) - does not include shipments from Canada<br />
†As a percentage of total paper shipments in the US<br />
Source: AF&PA<br />
23
This nuance may have caused the decline in the use of recycled paper in books to appear greater than the<br />
reality. However, there are also several real challenges facing book publishers and printers who wish to<br />
increase or even maintain current levels of recycled fiber.<br />
And while this survey did not ask about the reasons for recycled fiber declines at the paper manufacturer<br />
level, the BIEC has explored and discussed this topic internally with several authorities over time. Causes<br />
point to (1) increased contamination from single stream recovery and mixed waste processing centers; (2)<br />
reduced availability of fiber due to shrinking paper consumption and competition for recycled fiber with<br />
overseas markets (particularly China); (3) capacity closures of deinking facilities; and (4) production shuts<br />
of paper mills or machines that produced high recycled content grades (i.e. FutureMark Paper [September<br />
2014] and Manistique [March 2015]).<br />
1. Single Stream Recycling has become a serious problem for paper manufacturers who produce fine<br />
printing paper for many reasons:<br />
a. The fiber required for making fine printing paper needs to be especially clean, and single-stream<br />
fiber is obviously highly contaminated. This contamination reduces yields for the<br />
de-inking facilities – effectively raising costs.<br />
b. Sorting high quality fiber from the single stream is expensive and less effective such that it<br />
produces less “good” fiber than pre-sorted streams.<br />
c. Paper fiber is inherently not as valuable as say metal in the recycling stream (or as easily<br />
sortable) - which doesn’t help in the recovery effort.<br />
d. Naturally absorbent paper fiber tends to take on<br />
moisture weight in the single stream which again<br />
reduces yield and increases freight in transporting<br />
the sorted fiber.<br />
2. Availability of recyclable fiber for use in the production<br />
of recycled fine printing paper grades has been reduced<br />
partially because paper consumption in N.A. is so far off<br />
of historical highs, and because the fiber that is available<br />
is in high demand by overseas markets who are<br />
fiber poor. Even though the most recent AF&PA statistics<br />
report fiber recovery at almost 67%, the amount of<br />
paper being used and consumed continues to decline. As<br />
consumption falls, so does the availability of high quality<br />
recyclable fiber for these grades. And the fiber that is<br />
recovered (often contaminated) is in high demand from<br />
overseas markets (particularly China) who don’t have<br />
enough virgin fiber to feed their demand.<br />
3. The net effect of the above dynamic has been the closure<br />
of de-inking facilities and recycled paper machines /<br />
mills. Some of the remaining recycled paper producers<br />
have reduced the amount of recycled fiber in their grade<br />
offerings. Only a few specialty mills are able effectively to<br />
make high-quality recycled grades with a lot of recycled<br />
content, but those grades are often considered “specialty”<br />
and may be priced as such relative to their virgin fiber<br />
alternatives.<br />
THERE ARE<br />
SEVERAL REAL<br />
CHALLENGES<br />
FACING <strong>BOOK</strong><br />
PUBLISHERS<br />
AND PRINTERS<br />
WHO WISH TO<br />
INCREASE OR<br />
EVEN MAINTAIN<br />
CURRENT LEVELS<br />
OF RECYCLED<br />
FIBER.<br />
24
CERTIFIED FIBER DECLINE<br />
Perhaps more surprising to us was the dramatic decrease in the percentages of papers suitable for book<br />
printing that were FSC certified or certified by other certification bodies. This is particularly so because<br />
previous surveys have only showed an accelerating trend towards greater percentages of FSC and other<br />
certified paper. Further, the other two sectors of the book industry who were surveyed, the publishers who<br />
ultimately control their paper’s end use, and printers who have to make the paper substrates work through<br />
their presses, both noted that they expect to use the same or more certified fiber going forward.<br />
As with the recycled discussion above, it’s possible that part of this decline can be attributed to the wording<br />
of the questions. But industry insiders point to a nuance in certification labeling as another possible<br />
reason for this decline. That is, while many paper mills produce their paper with a majority of certified fiber<br />
(FSC, SFI, or other), for many of those products, that fiber can only be reported as “certified” if it was specifically<br />
ordered as FSC, SFI or otherwise such that it can be tracked in a Chain of Custody (CoC) audit. It’s<br />
therefore possible and likely that much more certified fiber was used than was reported as certified.<br />
All told, while many publishers, printers and paper manufacturers have strong environmental policies and<br />
indicate they are on track to meet or exceed these goals, the reported trends here suggest a move towards<br />
less recycled fiber and perhaps less certified paper. These changes and trends will remain a follow up focus<br />
for the BIEC until our next survey.<br />
www.bookcouncil.org<br />
THE <strong>BOOK</strong> <strong>INDUSTRY</strong> <strong>ENVIRONMENTAL</strong> COUNCIL (BIEC) is a nonprofit program that strives to benchmark, track<br />
and improve the book market’s environmental footprint with science-based research and collaboration from<br />
a balanced and fully represented supply chain including: publishers, book manufacturers, paper manufacturers<br />
and suppliers, and environmental NGOs. The Council’s members work collaboratively to identify, foster,<br />
and communicate best practices to reduce the book industry’s impact and increase the sustainability of books<br />
(printed and/or electronic). It is chaired by Bill Rojack of Midland Paper Company and Lisa Serra of Scholastic<br />
Inc. For more information, please refer to the BIEC website at www.bookcouncil.org.