Measuring the internet economy in The Netherlands a big data analysis 2016 | 14

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includes the ICT-services, the ICT-wholesale and the ICT-industry. This is much more general than our definition because we only consider the internet-related ICT. For example, in our study, we only include the software developers that develop internet related software such as antivirus software but not software developers that create general software such as word processing software. 273,000 jobs in internet related ICT Businesses in Category E generated a total turnover of € 71 billion and provided 273,000 jobs in 2015. The companies in this category are slightly older and larger than the online stores and online services businesses. 36% are founded more than 10 years ago. Approximately 4% have 50 or more employees. Especially the mid-sized companies (50–249 employees) are well represented. Businesses in Category E are more often based around Amsterdam and Rotterdam, and also in the province of Flevoland. 6.3.3.1 Relative regional distribution of branches of Internet related ICT (category E), 2015 0.7 to 1% 1 to 1.5% 1.5 to 2% CBS | Discussion Paper, 2016 | 14 40
7. Discussion In this section, we begin by addressing the four research aims and the central research question outlined in the introduction. We will then proceed to discuss the strengths and limitations of this study. This study is experimental and exploratory in its nature and as such it is important that the strengths and weaknesses are explicitly discussed. Again, in line with this research as experimental and exploratory, we discuss the possibilities for future research, with a specific emphasis on how to build on the strengths of this study, and most importantly, to address the weaknesses. 7.1 Conclusion To begin with, we will quickly summarise how the work in this study has addressed the research aims. We will then proceed to discuss the central research question. The first research aim is: To construct a definition of the internet economy that: 1) reflects the beliefs on what the internet economy is and 2) is pragmatic considering the possibilities of big data analyses. We have ensured that this aim has been met by the manner in which the definition was constructed. Firstly, we explored the big data provided by Dataprovider to come up with initial ideas for the definition. We ensured that the definition reflected the beliefs on what the internet economy is, firstly by basing our definition on existing definitions of similar concepts and secondly, by developing our definition in collaboration with the steering group consisting of representatives the Dutch government, business-world, academia, Google and Dataprovider. The result is a definition which is both pragmatic, big data based, and broadly accepted. The internet economy is defined as the set of businesses which are, according to the methods described in this study, identified as having an online presence, being online stores, providing online services, or providing internet related ICT. The second research aim is: To show the importance and size of the internet economy as part of the Dutch economy. While we have produced a definition of the internet economy which is pragmatic and broadly acceptable, there are many challenges in operationalizing the definition in a way which would facilitate answering this question fully and with full certainty. There are also conceptual and technical issues to consider which always complicate answering questions about the economic importance of any sector or technology. However, analysis of the businesses within our definition of the internet economy provides many useful insights into the nature of the economy. The results suggest that relatively few businesses (36%) have a website and thus a relation to the internet but these businesses account for a disproportionately large share of the turnover (87%) and jobs (86%). The core of the internet economy (online stores, online services and internet related ICT) is with 3.3% of the number of business, 4.4% of the jobs and 7.7% of the turnover a modest but significant sector in our economy. We have also shown how the importance and size of the internet economy varies spatially and explored the characteristics of the businesses which make up the internet economy, such as their size and age. The third research aim is: CBS | Discussion Paper, 2016 | 14 41
Page 1 and 2: Discussion Paper Measuring the inte
Page 3 and 4: Key messages −− −− −−
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Page 9 and 10: constructed by Statistics Netherlan
Page 11 and 12: of internet dependence for revenue
Page 13 and 14: Statistics Netherlands terminology,
Page 15 and 16: −− Full-Time Equivalents (FTE);
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Page 19 and 20: The results show that there is a si
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Page 23 and 24: 5.2 Merging to General Business Reg
Page 25 and 26: 5.3.1 From Internet Economy to leve
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Page 29 and 30: employee (more than 80%), it makes
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Page 33 and 34: 6.2.1 Relative distribution of comp
Page 35 and 36: 6.3 The core of the internet econom
Page 37 and 38: 6.3.1.2 Relative regional distribut
Page 39: 6.3.2.2 Relative regional distribut
Page 43 and 44: 7.2 Strengths The key strength in t
Page 45 and 46: presence may also perform some busi
Page 47 and 48: References Bean, C. H. (2016). Inde
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Page 53 and 54: 2. Number of businesses in the inte
Page 55 and 56: 5. Employees in the interneteconomy
Page 57 and 58: 9. Local branches in the internetec

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