Introducing the brand with a stag was
the initial idea, which seemed simple
enough. But, how can we tie in
Including sharp vectors & edges tells a
story of intimidation & gravity. Working
with mean-glare charactertistics & bold
shapes shouts intimidation.
The antlers are the main characteristics
of a stag. So, incorporating an ‘S’ in the
negative space gives that final punch.
The foundation of lettering stands
bound together with quick slants &
cut-out edges. Working with a clean serif
typeface not only portrays knowledge &
tradition, but also class.