CGD 318 Week 5 Final Paper

CGD 318 Week 5 Final Paper
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Description
For the Final Paper, you will be evaluating the public relations
practices at an organization based on all the chapters in the course
text.
Develop a paper that answers the following questions based on the
organization of your choice. You may pick any organization as long as
your choice has information available to answer the following questions.
1. Analyze how the organization used public relations to create a brand
and influence public opinion.
2. How is your selected organization adapting to the social media sites
and other venues in the 21st century?
3. Identify a crisis that the organization has faced or is facing and
analyze how it was or is being handled by the organization (include an
evaluation of the organization’s response to the crisis in your
analysis).
4. Compare and contrast the similarities and differences between the
public relations campaigns of your organization and another organization.
If your organization is for-profit, select a non-profit organization for
your comparison organization, and if your organization is non-profit,
select a for-profit.