Unit 1 discussion [[KAPLAN]]

Unit 1 discussion [[KAPLAN]]
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Unit 1 discussion [[KAPLAN]] For Units 1-3, you will be choosing a company?s product or service to analyze. Please use
the same company for each of these Discussions. Consider focus, divergence, and a compelling tagline (pp. 39-41 Blue
Ocean Strategy) and Figure 1-3 (p. 7 Strategy: A View from the Top). Choose a well-known company and one of its
products or services and analyze how well you believe they have employed these three concepts in the strategy for the
product or service (You will be discussing this same company in Units 1-5, so choose wisely.). For example, if you
believe they have focused adequately, explain why. If you believe they lack adequate focus, recommend changes that
you believe will improve the strategy, and explain why. Avoid company speak as you develop your response to this
question. Your task is to analyze what the company has developed and why, as well as to critically analyze the
effectiveness of this part of their strategy. Please include outside sources in your text that are not limited to the company
?s website.
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