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Unit 2 Discussion 1 Price Elasticity of Demand [[NEW]]

Unit 2 Discussion 1 Price Elasticity of Demand [[NEW]]

Unit 2 Discussion 1 Price Elasticity of Demand [[NEW]]

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<strong>Unit</strong> 2 <strong>Discussion</strong> 1 <strong>Price</strong> <strong>Elasticity</strong> <strong>of</strong> <strong>Demand</strong> [[<strong>NEW</strong>]]<br />

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<strong>Unit</strong> 2 <strong>Discussion</strong> 1 <strong>Price</strong> <strong>Elasticity</strong> <strong>of</strong> <strong>Demand</strong> [[<strong>NEW</strong>]] It is highly recommended that you review the Seminar<br />

presentation located in the Seminar area before beginning the <strong>Discussion</strong>. The law <strong>of</strong> demand states that a fall in the<br />

price <strong>of</strong> a product raises the quantity demanded for the product, whereas an increase in price leads to a decrease in<br />

quantity demanded for the product. The price elasticity <strong>of</strong> demand measures the extent <strong>of</strong> the responsiveness <strong>of</strong> the<br />

quantity demanded to a change in price. <strong>Demand</strong> for a product is elastic if the quantity demanded responds substantially<br />

to changes in the price, and the percentage change in quantity demanded is greater than the percentage change in<br />

price. <strong>Demand</strong> is inelastic if the quantity demanded responds only slightly to changes in the price, which indicates that<br />

the percentage in price is greater than the percentage in quantity demanded for a certain product. However, the extent<br />

<strong>of</strong> responsiveness <strong>of</strong> quantity demanded to a change in price depends on the nature <strong>of</strong> a particular good or service in<br />

the market. The price elasticity <strong>of</strong> demand partly depends on the availability <strong>of</strong> close substitutes. When a large number<br />

<strong>of</strong> substitutes are available, consumers respond to a higher price <strong>of</strong> a product by buying more <strong>of</strong> the substitute the<br />

product and less <strong>of</strong> the relatively more expensive product. In addition, goods or services that are considered necessities<br />

tend to have less elastic (more inelastic) demand, whereas goods or services that are considered luxuries have more<br />

elastic (less inelastic) demand. Explain why the demand for the good or service provided by a firm is elastic or inelastic.<br />

How does the elastic or inelastic demand influence pricing decisions by the firm to maximize pr<strong>of</strong>it? What are the<br />

impacts <strong>of</strong> elastic demand and inelastic demand on total revenue? Provide examples on how the availability <strong>of</strong> close<br />

substitutes affects price elasticity <strong>of</strong> demand for a good or service. Give specific examples <strong>of</strong> necessities or luxuries,<br />

and explain how they affect price elasticity <strong>of</strong> goods or services.<br />

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