BUS 518 Assignment 4 Building of Memory
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<strong>BUS</strong> <strong>518</strong> <strong>Assignment</strong> 4 <strong>Building</strong> <strong>of</strong><br />
<strong>Memory</strong><br />
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<strong>BUS</strong> <strong>518</strong> <strong>Assignment</strong> 4 <strong>Building</strong> <strong>of</strong> <strong>Memory</strong><br />
Read the case study titled ‘<strong>Building</strong> <strong>of</strong> <strong>Memory</strong>: Managing Creativity through Action’ before starting this<br />
assignment.<br />
Write a four to five (4-5) page paper in which you:<br />
1. Suggest three (3) specific change management techniques that Shimon Kornfield should have<br />
used in order to manage the morale <strong>of</strong> the team assigned to the Yad Vashem memorial site project.<br />
2. Outline the essential steps that Shimon Kornfield could have taken in order to endure that all<br />
team members learned <strong>of</strong> any proposed changes. Provide the rationale and justification for each step<br />
outlined.<br />
3. Assess the criticality <strong>of</strong> the timing <strong>of</strong> communication in the success <strong>of</strong> the Yad Vashem<br />
memorial site project. Support the response with three specific examples.<br />
4. Assume that two (2) key members <strong>of</strong> the team were replaced during the executing phase <strong>of</strong><br />
the Yad Vesham memorial site project due to family crises. Discern actions Shimon Kornfield could<br />
take in order to establish trust and gain credibility with the remaining project participants.
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