b2b_EN_update

The year 2016: an overview

Sabé Masson, 2016
February 2017. Time to conclude the previous year, a year that went by in the
blink of an eye. As to be expected of course, time flies when you’re having fun.
It’s a great pleasure to share our milestones and highlights with you,
our much-appreciated business partner. Hope you’ll enjoy reading.

The market:
increasing demand
for niche brands
The economy is getting back on track, especially in the
particular part of the business we operate in. Demand for
true originals, craftsmanship and authenticity increases.
Our distribution brand portfolio expanded with three truly
unique, distinct brands, each of which amazing in its own
segment. Loved by many, and retailers started working with
these brands enthusiastically. We find that more and more
consumers become aware of the artistic and independent
perfume and cosmetics brands and are looking for ways
to stand out from the crowd. More retailers ‘dare’ to dive
into this niche, by offering brands from the Skins portfolio.
The international niche cosmetics market has grown with
a stunning 15%, whilst the traditional market is slightly
declining.
Widian by AJ Arabia
A unique collection of top-quality, distinctive perfumes that
combine characteristics from the East with traditional features of
French perfuming. The founder from Abu Dhabi was inspired by
his childhood, home and body fragrances playing a leading role
in daily lives. Taking the step to professionalizing this talent was
huge nonetheless. But his vision and elegant taste led to instant
international success, also in The Netherlands and Belgium.
We are very proud of
the new brands that
trusted us in 2016 with
their distribution in
The Netherlands and
Belgium:
Widian, 2016

Nomenclature
Straight from New York; this brand
represents a new development in
the perfume industry by focusing on
synthetics and emphasizing the power
and versatility of these man-made
ingredients. While ‘natural’ often is the
magic word for consumers, one would
easily forget that today’s perfume
offering would be a lot less exciting
and magical without synthetics. These
powerful ingredients give perfumers
an infinite world of possibilities to
create the most inspiring, enchanting
perfumes that are long lasting on the
skin. The creation and development of
these synthetics in high tech labs is a
time consuming hence costly process.
Nomenclature offers 100% synthetic
perfumes, with a familiar signature.
Perfect for consumers who dare to
leave the beaten path behind and
explore new worlds.
Sabé Masson
The acme of French chic and sophistication; this new perfume
house has created a new type of perfume: Soft Perfume. Solid
perfume with extras. Namely a nourishing, kind for the skin, highly
concentrated solid perfume, presented in a beautifully illustrated
case. The base for the solid perfume consists of nourishing
butters and oils, each carefully composed to best match the
perfume notes. The most talented French noses developed the
fragrances, which are impressively longlasting. All and all, this
collection of Soft Perfumes, hand and body lotion and the cutest
engraved soaps are perfect for gifting and a great success in our
markets.
Nomenclature, 2016

Sales Support
Our passionate sales team (Susanne van Harten, Maaike Boomgaard and
Lia Vijzelaar) was enforced by Yvette Roden for back office support. Yvette is
available during office hours to answer your questions, solve any issues and
make sure your orders are processed quick and good.
Training
Knowledge is power in this industry, so we gladly supported you in 2016 with
informative, inspiring training events. Beyond the brand focused training
sessions offered by our sales representatives, we organized several training
days at the new Dutch Headquarters in Amstelveen. In the fully equipped
training room, our professional teams of trainers (Remco Verbooij and Erik van
Hulten) passionately trained over 40 in store ambassadors (staff of our b2b
clients) with product and brand knowledge as well as sales tips & tricks.
In order to increase sales and share the love for the unique brands we proudly
offer.
Events
Skins Cosmetics organized two ‘meet the creator’ events for b2b clients in 2016,
with Romano Ricci celebrating 10 years of Juliette has a gun, and Erwin Creed
launching the latest creation by the House of Creed. The events offered a one
of a kind experience for staff to meet the mastermind behind the brand and to
ask all possible questions, in order to increase knowledge and increase
enthusiasm. Erwin and Romano were thrilled and proud to meet the
ambassadors of their brands (other than the Skins teams).
Behind the scenes
2016 was a year characterized by growth. Moving the Skins Cosmetics
headquarters from the city center to a ‘fully equipped’ office & warehouse
venue in a small town just outside Amsterdam was huge and facilitated the
development and improvement of the distribution business. This process will be
optimized in 2017. Behind the scenes we are working on the launch of an online
B2B order portal which will simplify the order process. Furthermore, this year
will bring about two very exciting projects for Skins Cosmetics:
the Rotterdam store moves to a 300m2 retail location in the new Fashion
District. With in-house City Spa and top notch omni-channel implementation.
And last but not least, this summer Skins Cosmetics goes South-Africa, with
the opening of the first intercontinental store in Johannesburg.
Floris, 2016

Our portfolio of
distribution brands:
Diptyque
Abel
REN
Caudalie
Creed
Panama
E.Coudray
Rosebud Salve
Gamila
Juliette has a Gun
Clean perfume
Clean Reserve
Ellis Faas
Dr Brandt
Dr.Vranjes
Atelier Cologne
Mark Buxton
Christophe Robin
Zenology
Terry de Gunzberg
Coola
Kjaer Weis
Floris
Liaison de Parfums
Feret
Fusion Beauty
Heeley
He- Shi
Nomenclature
Keiko Mecheri
Zoe Karssen
Hair Blax
Widian by AJ Arabia
Extrait d’Atelier
Sabe Masson
Sa.al & Co.
27 87
RMS
Who is who
Susanne van Harten
Sales Manager
susanne@skins.nl
+31644379805
Lia Vijzelaar
Accountmanager
lia@skins.nl
+31653395001
Maaike Boomgaard
Accountmanager
maaike@skins.nl
+31611620642
Yvette Roden
Sales Support
yvette@skins.nl
+31 20 7403229

Pletterij 3, 1185 ZK Amstelveen
+31 (0) 20 528 6922
skins.nl