Storytime book 390 E. Monte Vista Rd.-1.compressed

S T O R Y T I M E 

W I T H T H E 

T W I N S 

V O L U M E 3 

3 9 0 E . M O N T E V I S T A R D .

3 9 0 E . M O N T E V I S T A R D . 

ORANGE GROVE TO DEVELOPMENT 

Once upon a time, citrus trees grew high in the fields 

at 7th Street and Monte Vista. Citrus was one of the 

5 Cs that the pre-war economy was based on in 

Phoenix: cotton, citrus, cattle, climate and copper. 

In 1906, 160 acres was platted by Heard, in what would ultimately become the Los Olivos 

subdivision. The subdivision was re-subdivided in 1909, due to slow sales of the original 5 acre 

homesites. “Los Olivos Re-Subdivided” was the name given to the Northeast portion of Los 

Olivos, which is now known as the Los Olivos historic district. The district only contains homes 

on 1 street; Monte Vista Rd, between 7th St and 3rd St. It is lined with its namesake olive trees, 

in addition to palm trees, which create a picturesque tree-lined streetscape. Monte Vista Rd. was 

a gravel road, when the subdivision was first being developed, as this was prior to the common 

ownership of motor vehicles. Paved roads came at a later date. 

In 1908, early advertising for Los Olivos started appearing in the newspaper. A 1912 

advertisement indicated that some of the land was previously orange groves. There may have 

been varied farm land uses before the subdivision was platted. 1 home appears to be built circa 

1900-1915 (324 E. Monte Vista Rd), with the next oldest home being built in 1915 (340 E. Monte 

Vista). There are 14 homes in the Los Olivos historic district and each one was custom built. The 

subdivision features a wide range of architectural styles, including craftman, craftsman/prairie, 

Spanish eclectic, French eclectic, Spanish colonial, tutor revival, colonial revival and ranch 

styles. Heard didn’t skimp on marketing, with large scale advertisements catered towards the 

affluent. He also had a knack for marketing with tag lines like, “You owe it to your wife, yourself 

and to your children to LIVE in a HOME of your OWN.”. Heard romanticized homeownership in his 

Los Olivos ads. Everything from rich and fertile soil, first class water rights, palm-lined streets, 

unobstructed views, city water and electric and cement walks and curbs were advertised. Heard 

also advertised proximity to the downtown area, via the Indian School street car line, which was 

called the Phoenix Street railway. The lots in Los Olivos Resub were offered for sale between 

$600-2,000 with deed restrictions requiring the homes to be of a class between $3,000 to $4,500 

(as indicated on a 1913 advertisement). 

390 E. Monte Vista Rd was the 6th house built in Los Olivos Resub. It is the only home built in 

the colonial revival architectural style, within the subdivision. E.E. Lane, aka Eben Lane, was the 

original owner of the home. Eben was president of Lane-Smith Investments, a real estate, 

insurance, mortgage and securities firm. Prior to that, he worked for Dwight B. Heard Investment 

company from approximately 1913-1925. He was the sales manager from 1922-1925. Lane was a 

well-known Realtor and also a former president of the Phoenix real estate board. Other original 

owners in the subdivision included judges, lawyers, surgeons, physicians, investment brokers 

and those in other prestigious occupations. 

Twins & Co. Realty 

Twins & 

1 

W W W . T W I N S A N D C O M P A N Y . C O M

3 9 0 E . M O N T E V I S T A R D 

Site of 390 E. Monte Vista Rd. 

Future Future homesite homesite of 1410 of W. 1410 Glenn W. Glenn Dr. Dr. 

1 9 3 0 A E R I A L P H O T O 

W W W . T W I N S A N D C O M P A N Y . C O M 

2





1900- 

1955: 

LET'S BUILD! 

1 home appears to 

be built circa 

1900-1915 (324 E. 

Monte Vista Rd), 

with the next oldest 

home being built in 

1915 (340 E. Monte 

Vista). There are 14 

homes in the Los 

Olivos historic 

district and each one 

was custom built. 

The subdivision 

features a wide 

range of 

architectural styles, 

including craftman, 

craftsman/prairie, 

Spanish eclectic, 

French eclectic, 

Spanish colonial, 

tutor revival, 

colonial revival and 

ranch styles. 


3 


9 0 E . M O N T E V I S T A R D . 

3 

Early advertising in Los Olivos 




4 


9 0 E . M O N T E V I S T A R D . 

3 

Early advertising in Los Olivos 





5 



2 A DTwins D I T& ICo. O Realty N A L 

L O T S F O R S A L E 

Lot # 22: 

2218 N. 7th St. is 

6,796 square 

feet 

2222 N. 7th St. is 

7,787 square 

feet 

Both have 

frontage on 7th 

Street: 2222 N. 

7th St has 51’ of 

frontage and 

2218 N. 7th St. 

has 45’ of 

frontage. 

Both lots have 

irrigation rights, 

but are currently 

serviced by an 

automatic 

sprinkler system. 

The shipping 

containers do 

not convey with 

the property. 

Both lots are 

zoned C-1, which 

is commercial 

and 

neighborhood 

retail. Inquire for 

more 

information. 

There are 2 adjacent lots, located to the South of the 

property that are available for purchase, only as part 

of this home sale. The zoning is classified as C-N 

(commercial neighborhood)/C1 (Commercial and 

Neighborhood Retail). There are 2 adjacent lots, 

located to the South of the property that are 

available for purchase, only as part of this home sale. 

The zoning is classified as C-N (commercial 

neighborhood)/C1 (Commercial and Neighborhood 

Retail). There are 2 adjacent lots, located to the 

South of the property that are available for purchase, 

only as part of this home sale. The zoning is 

classified as C-N (commercial neighborhood)/C1 

(Commercial and Neighborhood Retail). 

6 


3 9 0 E . M o n t e V i s t a R d . 

D e v e l o p e r 


D w i g h t B . H e a r d 

(1869-1929) 

Dwight B. Heard is synonymous with Los Olivos historic. You may have “heard” 

the name before. Dwight was the developer of Los Olivos and his real estate 

company also marketed the homesites for sale. He is also the namesake of 

the Heard museum, which was opened in 1929, shortly after Dwight’s passing. 

The Heards had amassed an impressive collection of native art, which was the 

founding collection at the museum. 

1 3 3 

o r n i n 1 8 6 9 

D w i g h t i s t h e 

5 4 y e a r s o l d 

P a s s e d a w a y 

B 

n i l l i n o i s 

n a m e s a k e 

w h e n 3 9 0 E . 

i n 1 9 2 9 

i 

b e h i n d t h e 

M o n t e V i s t a 

7 

H e a r d m u s e u m 

R d . w a s b u i l t 

W W W . T w i n s A n d C o m p a n y . C O M


GREAT 

ROOM 

One of the distinguishing features of 

this home is the huge central 

courtyard, which is framed on all 4 

sides by walls of floor-to-ceiling 

windows and French doors. It is a 

virtual extension of the living space 

and a perfect outdoor room for all 

seasons. It includes a brick, 

wood-burning fireplace, built-in 

planters and Dal-Tile 18”x18” 

Continental Slate porcelain tile. 

$500,000 "DOWN-TO-THE-STUDS" RENOVATION 

This historic home combines enchanting colonial 

revival architecture with classic finishes in a 

down-to-the-studs $500,000+ period-appropriate 

renovation. It was featured in an August 2004 

Phoenix Homes And Gardens magazine article titled 

Preserving The Past; Neglected For Years A 

Downtown Phoenix Property Undergoes a Dramatic 

Transformation. 

8 



KITCHEN 

CLASSIC COLONIAL 

REVIVAL KITCHEN 

9 


3 9 0 E . M o n t e V i s t a R d 

LIVING ROOM 

LET THERE BE LIGHT 

W W W . T w i n s A n d C o m p a n y . C O M 

10


FAMILY ROOM 

AUTHENTIC DETAILS 


11


WINE CELLAR 

BASEMENT DESIRES 


12

3 9 0 E . M o n t e v i s t a R d 

BEDROOMS 

2 LAVISH OWNER'S 

SUITES UPSTAIRS 


13


BATHROOMS 

SOAK YOUR CARES 

AWAY 


14


OUTDOOR LIVING 

NEXT LEVEL OUTDOOR 

LIVING 


15


VINTAGE ADVERTISEMENT 



16 


3 9 0 E . M o n t e v i s t a R d . 

Betcha 

haven't seen this before. 


17 



Betcha 



18 



Betcha 



19 



Betcha 




20 



Betcha 



21 



Betcha 




22 



Betcha 





23


Betcha 



24 



Betcha 



25 



Betcha 



26 



View more 

information 

on our 

website! 

View video tour! 

27 



28 

W W W . T W I N S A N D C O M P A N Y . C O M 28


29

Storytime book 390 E. Monte Vista Rd.-1.compressed

Create successful ePaper yourself

Delete template?

Save as template?