THE WATER BOTTLING COMPANY MARKETING PLAN

THE WATER BOTTLING COMPANY MARKETING PLAN
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THE WATER BOTTLING COMPANY MARKETING PLAN
Role and function of marketing for WBC:
The Waters Bottling Company (WBC) have been building a plant for production of
water filtering and packing i.e. they use the water and pack them in plastic water
bottles for sale with an amendable amount of water in every package of bottle
that is being used for sale. Dr. M. Waters, who is the founder and president of this
WBC Corporation which situated their plant in Munsonville.
(Aaker & A., D. 2004),Till then company is ready with their filtering as well as
packing work but they doesn't have any idea of the marketing for this business
which is most important for this product because there are several known
Companies' which providing their services of water supply in the current market.
So, it has...